USA Today Descibes the “Alpha Mom”

March 28, 2007

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If you’re creating products or services for moms, or if you ARE a mom, you should read this article from USA Today. The term Alpha Mom was coined by a mom herself…Constance Van Flandern, a graphic designer to describe today’s top trendsetting moms.

Alpha Moms are:

Highly Networked
Trendsetters
TechSavvy
Kidcentric
Don’t have to have a lot of money
Mulit-taskers
Do it all, but don’t forget about themselves
Influencing major branding/marketing decisions by corporations such as Nintendo, Huggies, and more
Health-conscious