Tips on Getting A Sponsor

October 26, 2006

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Chris Knudsen , VP of Sales at Podango just offered some excellent advice about how to get a sponsor for your business, conference, or podcast:

  • Sell the value of the sponsorship opportunity
  • Focus on benefits, not features or price (for example: airbags are a feature, but talk about how they are a benefit because they make your family safe)
  • Consider trade sponsorships
  • Consider companies who otherwise would be doing direct mail pieces to your audience

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