Remember Marketing Begins before the Trade Show Starts

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I’m in the midst of helping my husband, Matt Anderson of Wholesale Works (wholesales consumer electronics, home theatres, a lot of Dell Computers) prepare for his first trade show March 7-8 here in Utah County at the Big Business and Technology Expo.

We spent an hour or so last night brainstorming how to get clients/potential clients to his booth, what to do during the show, and what to do following the event. He hadn’t really considered marketing before the event, mainly just concentrating on what he would do to decorate his booth with signage, etc. I think this is a common mistake, but from my experience being invited to “find a booth” gets people excited about what they are going to see at the show and in a sea of exhibitors you need to do all you can to get their attention. He’s going to be sending a special invite early next week with free tickets and free lunch will help entice them to come and remember who sent them the opportunity…hopefully we’ll see some of those people we’re inviting at the booth and be able to set up appointments with them to see how Wholesale Works can help them get wholesale pricing on their personal and business consumer electronics.

If you’re in Utah County we’d love to to invite you to the show, compliments of Wholesale Works. Comment below or email me Kelly AT start up princess DOT com.

Today’s Magic Wand: If you are planning to attend a trade show this year, pay attention to the pre-marketing efforts, take note of what you think is effective and then when it’s your turn you’ll have some fresh ideas!

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