Janet Meiners Shares Tips about Optimizing Your Press Releases
September 27, 2006
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Start Up Princess, Janet Meiners offered these tips from Marketing Sherpa on her blog today www.newspapergrl.wordpress.com they are excellent.
Janet writes:
Here are some good tips on optimizing your press release for search engines. Think: listed in Google News or Yahoo News. Think: The first paragraph is going to be seen first, so go for the click on the first line. Make it sell (grab interest).
- Use a keyword in the title like your brand name
- Choose the top keywords for your press release, put them in the first paragraph
- Make sure at least one of those keywords is actually a link
- If possible put the best keyword in your URL
[…] Today’s Magic Wand: Consider PR; you can even be you own publicist. You might want to have a friend or someone else be the contact person for the press release to follow up with the calls to the media, but you can write one. Here’s a simple template for local media. For more about writing one for the web, revisit this post by Janet Meiners. I’ll be faithfully following Janet’s tips for my internet press releases! […]