How to Create a Media Kit that Gets You Publicity

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Fairy Godmother Margie Zable-Fisher writes more awesome strategy for Startup Princesses wanting a bit more PR! Enjoy!In order to effectively conduct a publicity campaign, you must have a Media Kit. If you are a book author or can provide product samples, you will need both a print and online version of your Media Kit. Other business owners and professionals generally will only need an online Media Kit.

Here are four essential elements of a Media Kit:

Company Fact Sheet

This information is usually one or two pages. A fact sheet contains the basics:

• Description of company, when you were founded, company history

• Description of key products and services

• Listing of special achievements / awards

• Listing of key personnel with contact information

• Listing of company headquarters address and contact information (Web site, etc.)

• Listing of financial information, including revenue• Number of employees and listing of all locations

Company Backgrounder

Depending on the other press materials, this information can include in-depth industry information (especially for a new or rapidly changing industry), or more information on the company or its principals.

Biographies

Biographies provide the media with additional information about key personnel. The CEO/President and other principals should have biographies.This information can be in text or bullet form and should be no more than one page. A comprehensive bio includes:

• Name, title, list of responsibilities

• Previous jobs or businesses

• Education, awards

• Professional affiliations

• Community involvement

• Personal information (optional)

• Anything of interest that might make this person stand out to the media (for instance, the fact that an attorney specializing in stockbroker misconduct was a former financial advisor)

Press Releases A press release gives important information to the media. It usually features an “angle” that the media would be interested in covering – a new product, extreme business growth, new business, new medical study findings, etc.

Want to see actual examples of each Media Kit item?Get the free “Media Kit” Chapter of the Do-It-Yourself Public Relations Kit, which includes actual examples and formats for each item to include in a Media Kit, at http://zfpr.com/public_relations_kit.htm

Copyright 2007 Margie Zable FisherMargie Zable Fisher is president of Zable Fisher Public Relations, the leader in small business public relations. She publishes the ‘PRactical P.R.’ weekly ezine with thousands of subscribers. If you’re ready to jump-start your business through low-cost and free public relations and publicity techniques, get your FREE tips now at http://www.zfpr.com.

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