Free Website eBook by Seth Godin

March 26, 2007

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Today’s Magic Wand: Here is Seth Godin’s FREE eBook on how to create a good, effective website that provides the answers your visitors are seeking. What I liked about it is that Seth emphasizes that your website cannot/shouldn’t be all things to all people, for example, if you are a summer camp, you shouldn’t sell the camp on your home page, rather, you want to “sell trust” by saying, “come visit us” or “get our free video”, because parents who have never heard of your camp won’t be very likely to sign up their child unless they first can trust your camp. He also talked about how you can create a different homepage for unique visitors and returning visitors. It’s packed full of good examples and insight, enjoy!