Meet Melissa DeMourdaunt, Co-Founder of Snugabug Baby
March 6, 2008
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Check out the Warmsie, sweet baby thermals designed by Melissa DeMordaunt and partner, Krista Lewsis. Snugabug Baby makes the cold weather a little more manageable and solves a problem many moms face in the Winter months. Melissa DeMordaunt and partner, Krista Lewis met in New York City, both had been transplanted to the city due to their husbands’ jobs. Since Melissa and Krista are both from small mountain towns out West they knew a little something about cold weather. However, that couldn’t have prepared them for the blistering winters of New York City. Imagine the freezing temperatures plus the humidity! YIKES! Bundling up with several layers meant sweating as soon your inside. The weather sent these women searching for a better way to keep the kids warm when heading
out and about. Together they co-founded Snugabug Baby and used the Warmsie as their launch product.
The Warmsie is made of a light weight high-tech fiber similar to those used by elite outdoor companies making it easy to wear and breathable while still keeping baby warm. This TempRite fabric retains warmth and wicks moisture away from your baby’s skin. The Warmsie is 100% polyester making it easy to care for and machine washable. It’s also thin so layering is easy without being too bulky. The days of lots of bulky layers, then having your baby sweat as soon as you’re inside are over.
Don’t think that being warm means your baby can’t be stylish. The Warmsie comes in several different colors and designs. Notice the red Warmsie with zebra print detail. So cute! This proves your baby can be warm and still look fantastic!
We look forward to many more great products from Snugabug to keep baby warm and snuggly! Where do you buy these great products? Startup Princesses Heather Ledeboer of Mom 4 Life and Lori Harris at Mary Jane’s Shoes in Park City!
Enjoy meeting Startup Princess Melissa DeMordaunt, Co-Founder of Snugabug!
About Melissa DeMordaunt
Professional Background: Worked for a financial restructuring firm in NYC for 4 years before having my first son.
What you wanted to be when you grew up: a gymnastics coach
What you are: Stay at Home Mom/Small Business Owner
Company Website: http://www.snugabugbaby.com
What inspired you? My partner Krista, my husband and the COLD weather
How long have you been in business? Since Nov 2006
How did you fund it? My partner and my personal money.
Do you have a Fairy Godmother (or Mentor)? Plenty of them! I try to learn something from everyone.
Current Business Challenge? Education on our product
What are you doing about it? Developing better ways of educating potential customers
Family? Supportive husband and a very busy son
If so, how do you balance family and business? We’re still on the two naps a day routine, so right now, that is when I get business done. And when we go to stores, I have my little model come along with me, he is really what sells the Warmsie!
Favorite book? Count of Monte Cristo, Power of One
What do you do to relax? Take a bath
What do you want to change most about your world? I would like 25 hours in my day
What are you most proud of? My family
What advice would you like to offer other Startup Princesses? Just do it! make it happen! Don’t get easily discouraged. Start slow and prioritize.
If you could design a tiara, what precious stones would you use? Aquamarine, my sons birthstone. Plus some (or lots) of diamonds.
The following interview was written by Startup Princess writer, Jessica Cryer.
It was great to read your interview. I have enjoyed getting to know Melissa through our business relationship and because of our recent move from CA to ID we have had many opportunities to use her product this winter for our kids–it is fantastic!