Email Newsletters are a Cost-Effective Marketing Solution for Entrepreneurs

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Keeping in touch with your clients is key and there are many ways you can do it on a boot-strapping budget, but one of the very best, is to provide your clients with valuable information and tips via an email newsletter. I’ve received these and appreciated the good ones, junked the dull ones. I am in the process of figuring out the best way to start one, and this is what I’ve learned so far in my research:

1. You Must Have Compelling Info and Content to Share. Think, “Do unto others as they would have you do unto them.” What do they want to hear from you? What do they want to know? Why do they buy from you? What solutions can you offer to their problems?

2. Keep it Simple and Easy to Scan. Effective newsletters have bolded headings, bullets, key points, photos, and white space!

3. Consider Design. While this isn’t required, it certainly boosts my interest level. Most newsletters have a template and then they drop in their info into that format. One Heart Bulgaria has a nice format and so does Shannon Cherry’s Be Heard Solutions.

4. Stay on Schedule. If you are going to send out weekly, monthly, quarterly…stick with it. You never know how much people read it until you miss an issue. I read Ali Brown’s (Ezine Queen) site recently and she said that there was a reader who said even though she knew Ali wasn’t writing personally to her, it felt like it, she loved those newsletters because they were upbeat and positive, and they helped her during her battle with cancer receive some nice news.

5. Links are key. If you want the newsletter to bring you sales, then be sure to include various links in the website that point readers back to YOUR site, articles, info, video, products, services, opportunities, calendars, etc.

6. Be Friendly. I get Grok Dot Com’s Newletter each month and while it’s designed and intended for Marketing Professionals, it still has titles that are fun and interesting…I get the sense that they enjoy what they do there. I like to see the faces of the people who write the articles, even if you are the only one who writes them…put your photo there! Put photos of your clients in there…or even WITH you, it shows you’ve got friends, you didn’t just pull their photo off istock photo or something.

7. Find an email program that can help you send your newsletter out professionally. I need to do this for Start Up Princess. Currently my Entourage program only allows me to send emails in groups of 50, so I send emails out in bunches, in separate groups. One solution I’m considering is 1 Shopping Cart for this service.

8. Always edit and spell-check. I received one this week with over 5 spelling errors. If this isn’t your strong suit, make sure you pass it on to someone else before sending it out.

Enjoy Building Your Business in a Cost-effective way!

Today’s Magic Wand: What can YOU share in an e-newsletter that should be shared? What do YOUR readers and clients want to hear from YOU? You’re on your way to a great newsletter!

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