Your Turn: What to Wear for a Magazine Photo Shoot at Home?
May 6, 2008
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Calling all fashionista Startup Princesses! It is YOUR TURN to offer some advice and wisdom… I’m so excited to be featured in Utah’s BusinessQ magazine, but don’t have a clue what to wear. They want do the photo shoot here at home (May 12), in my basement in fact (where my office) is. Casual seems appropriate, but I’d like to get some ideas. What do you think?
We Made it Happen! Startup Princess Online Magazine Launch Day
April 21, 2008
All weekend the brilliant and talented Sarah Bray of S. Joy Studios, our site sponsor and emailed each other 100x to finish tweaking and perfecting our new template to bring it “live” today…what an absolute joy it was when I gave Sarah the final “thumbs up” at midnight last night and gave her the go ahead to “turn it on.” Tears streamed down my cheeks because of what it meant to me, to all of us– Startup Princesses who have big dreams, who love to learn and connect, and deserve to have the best site we can offer.
With gratitude and pleasure, we introduce you to our new online magazine, a dream that has taken nearly 2 years to evolve. We hope you enjoy the new style, the easier navigation, the Startup Princess video, and we invite you to share your thoughts and comments. We’d love to hear from you!
We Made a Wish, We Made it Happen… Time to Celebrate!
Kelly King Anderson
Startup Princess, Founding Fairy Godmother
Startup Princess Kingdom News * April 4, 2008
April 4, 2008
I’ve been neglecting these news posts for a few weeks, my apologies! We have some great news to report today and share!!
Startup Princess.com Getting an Extreme Makeover! Relaunch Planned for April 21!
Startup Princess has FINALLY found a solution to our nearly 20 month old dilemma…how do we develop a website with zero budget? I’ve considered getting a loan, I’ve talked to people about sponsoring it (and bless Sarah Lewis of Findable Blogs who DID sponsor a major site upgrade in 2007 for us and continues to be a great mentor plus our blog sponsor with helping us with widgets and plugins and more).
I’ve wanted a very sharp, beautiful, easy to navigate, and clear site that would demonstrate our purpose and 
mission of helping women entrepreneurs more effectively. A site that would be easy to find articles, find resources, and find connections… now we’re working hard to relaunch and “make it happen” thanks to a very very affordable wordpress template (only $79!!) to demonstrate we are more than just a blog, we are an organization empowering women entrepreneurs with monthly events, conferences, and more! The template is not enough… we have to customize it and for that we are indebted to Startup Princess Sarah Bray of S Joy Studios whom is sponsoring our complete redesign!! We are so grateful, Sarah! Many many thanks to you from me, our members, and the thousands of women who read this site everyday! Your redesign will communicate who we are and help us to “Express ourselves all over the place” as your business slogan says. We’re thrilled for the opportunity and extreme makeover.
For our Utah members, 
April 17th is our next event featuring Internet Marketing Specialist Janet Meiners… she beat me to publishing about it, here’s her link.
Loraine McCall Wins $5000 at BYU Home-Based Business Plan Competition
April 2, 2008
I am a very proud Fairy Godmother today… perhaps my most proud moment as a business mentor. Today reinforced why I do what I do, and why I’ve chosen, “Empowering Women to Fulfill their Dreams in Business” as my Mrs. Utah competition platform.
Two months ago I taught a standing-room-only class on “How to Write a Business Plan for Beginners and Procrastinators” at BYU and then encouraged them to pitch their business ideas to each other, I wanted them to network, get over fears, and share their ideas. Loraine McCall was the first to raise her hand and she wowed us all by her courage and strong business idea and ability to communicate her vision in less than 2 minutes… I gave Loraine a Startup Princess magic wand that day as a symbol of her “magic” and encouraged her to compete in the Home-based Business Plan competition this term. I knew she would have a great chance because of her original idea, however I knew it would be a challenge for this young mom, busy Spanish Translation major, (born in Puerto Rico, raised in New York), to find time to write a business plan in less than 1 week besides other commitments, etc, but Loraine did it, she entered the competition and was one of the 4 selected to the finals.
Yesterday I met with each of the teams and reviewed their presentations and gave them ideas and feedback. Each of the teams have solid concepts and companies destined for success, however, to be honest none of them were ready for today’s event, so I gave it to them straight–I told each of them what to focus on and rework to “make it happen” and it was very rewarding for me personally to see the results of our mentoring sessions–they each worked very hard to be prepared today. I LOVE LOVE LOVE mentoring, particularly in early stage business when ideas area fresh and execution is uncertain, offering suggestions, discussing marketing plans, and possible partnerships, etc.
Today when I watched the students as an Advisor/Mentor for the competition (not a judge) along with Faculty Advisor, Kim Scoville (a Fairy Godmother too) I couldn’t be more pleased with the confidence, revised powerpoints, and high-level, professional, national-competition quality presentations of each of the teams! WishCraze is going to “own” social shopping on the web for “Tweens” youth ages 8-14 and beyond… check it out, make a wish gift list of your own!, and Realty Solutions has a great lead generation company for agents affiliated with ReMax.
Loraine of Hand in Hand, “Heroes in Training” wowed us with her passion, her ability to share her vision to empower the lives of young children and has developed a product that when patented will be a wonderful gift for children! I nearly cried through all of Loraine’s presentation because of how far she came and I knew in my heart she was the winner… and the judges agreed (even though I really didn’t have a “say” in their decision).
She’ll receive weekly email/phone mentoring for six months from me, as Startup Princess is a sponsor of the competition as well as $5000 from BYU Founders of the Center for Entrepreneurship to get her business off the ground!!
I couldn’t be happier for her and this exciting new venture. Loraine has a 16 month old baby and is a very dedicated wife and mother, this will be a perfect opportunity for her to create additional income for her family while remaining at home. Loraine represents the “Home-based Business Plan” ideal winner perfectly, she has a strong, creative and original business concept which can be developed in a flex-schedule/home life style with promise of strong income for years to come.
Today there was some discussion for making the BYU Home-based Business Plan competition a national one where college students all over can apply, wouldn’t that be incredible!?
I love being a part of the Center for Entrepreneurship at BYU, where my love for business began in 2005 when I was a competitor and semi-finalist at BYU, and then won 2nd place nationally at Wake Forest’s national MBA competition while I was a grad student in Theatre, so I was much like Loraine, foreign to business, without business classes/experience. Perhaps that’s why I cried today…close to home. I know how hard it is to pull off a great presentation while you’re a mom and while you’re so new to the field.
Congrats to Startup Princess, Loraine! She’ll be a local celebrity around BYU’s Marriot School of Business now… she deserves it.
Startup Princess News * March 7, 2008
March 7, 2008
Utah Startup Princesses! You’re Invited to join us Wednesday, March 12th for another FABULOUS event! Come learn tips from members of the media!
Provo City Library - Room 309
(550 North University Ave, Provo)
6:30pm - 8:30pm
$10
This month’s event will feature Jeanette Bennett, editor of Utah Valley Magazine, Utah Valley BusinessQ and UtahValley Bride and Lindsay Adams-Robbins owner of Tapestry Productions. Lindsay’s clients include National Geographic, ABC News, NBC Today Show, CBS News, Entertainment Tonight, ESPN, CNN, HGTV, Park City Television . Come learn what magazine editors and TV producers are looking for in an interview. Ask your pressing media questions, “How do I get considered for a feature? How do I get my product reviewed? How should I prepare for a media interview?” Or…??
Celebrations!
*New* Star
tup Princess Angel Kuo of innovative new company Giftventure announces their special customized and personalized scavenger gift hunt for Easter, featuring letters from the Easter Bunny, check it out on her site, what a fun idea to try with the little ones in your life! Gotta love her branding and graphic design work and illustrations… beautiful work, Angel. Congrats!
Startup Princess Kelly Transfield of Transfield Sculptures (her husband LeRoy is the artist) announces that they’ve updated their site and have new images and designs, check it out. Nice job expanding your portfolio!
Fairy Godmother Laura West of Center for Joyful Business shares that she is partnering with Evana Maggiore, president of the training program Fashion Feng Shui International and author of the book, Fashion Feng Shui, The Power of Dressing with Intention. You can read more about Laura’s experience with Fashion Feng Shui on her blog at Café Entrepreneur.com. Evana’s program is in alignment with the universal attraction principles so it’s an ideal collaboration of supporting her training program with Joyful Business materials and providing her students and graduates with programs that will help them be more successful in their image consulting businesses.
Fairy Godmother Holly Buchanan’s (with Michele Miller) book, The Soccer Mom Myth was just released (I’m reading it now!) Grab your copy and learn about what women really want, why they really buy…! Holly and Michele have spent a few years preparing, researching and writing this very important book, if you sell to women (who doesn’t???) READ IT.
Startup Princess News * February 22, 2008
February 22, 2008
Utah Startup Princesses! Remember to attend our rescheduled February Networking Tea Party next week, Thursday February 28th featuring Cherie Burton “How to Prepare for a Media Event or Interview” 6:30pm, Provo Academy Library, $10.
News of the Kingdom!
Each week we feature members’ success stories and achievements big and small! (Em
ail us or comment here to share your news.)
Celebration Time for Startup Princess Amy R of Super Healthy Kids! She picked up her first run of product today. 1000 Super Healthy Kids plates are available and she’s excited to share them. She’s taking wholesale orders now and would love to be considered for blog reviews, podcasts interviews, or opportunities about nutrition. Contact Amy here.
Fairy Godmother Wendy Piersall of eMoms at Home will be speaking on a panel at SXSW with Darren Rowse about online advertising for newbies. Way to go Wendy! I’ve heard Wendy speak a couple of times and she’s so dynamic and intensely interesting.
Startup Princess Celeste Benn of Free Birthday Stuff just returned home from a whirlwind trip to NYC where she met up with many interested high level companies at the Toy Fair (to offer free coupons via Free Birthday Stuff.com), made connections for her upcoming appearances on Regis & Kelly, The View, and she’s feeling the momentum and the enthusiasm building! Congrats!
Fairy Godmother Nancy Cadjan recently hosted Fairy Godmother Heather Ledeboer of Mom 4 Life on her very popular podcast, Babies and Moms: Birth and Beyond, here’s the link of the show. Nice work to both of you!
What’s your great news? Has one of your wishes been granted lately? Have you MADE it Happen?
And the Winner is… Super Healthy Kids
February 10, 2008
We held a contest last week for a 1 hour coaching call/visit with a Fairy Godmother. We asked readers to submit their Biggest business wish and while there were lots of very deserving submissions (we’ll be developing posts around many of their requests soon), we chose Startup Princess Amy R of Super Healthy Kids.
Here’s Amy’s *new* product…soon we’ll be brainstorming on how to develop a marketing strategy. I have many ideas brewing in my head, perhaps you do too. Want to share? We want to hear your ideas! Please share how Amy can get her adorable kids plate into the hands of families? Perhaps you have an ecommerce site and you’d like to feature her product when it arrives from overseas? Comment here!
Startup Princess News * February 8, 2008
February 7, 2008
Reminder! Today’s the LAST day to enter our ultra-cool contest…don’t be shy! Enter to win a free coaching call with a Fairy Godmother to brainstorm and discuss how to put together a strategy for your BIGGEST business WISH this year. Click here to enter.
Attention Utah County Startup Princesses! Remember to attend our February 13th Networking Tea Party event in Utah County, Provo Academy Library 6:30-8:30pm, $10 featuring Cherie Burton, Mrs. Utah 2004 discussing How to Prepare for a Media Interview (she’s even been on Oprah). (We’ll be recording the event for those of you unable to attend and will make available later.) We’re also going to save 45 minutes for Networking in small groups based on business industry. To RSVP click here.
Celebration Time!
Fairy Godmother Janet Meiners, Internet Marketing Specialist was quoted and a story of hers mentioned/linked to in the New York Times on Thursday… check it out here. Congrats!! Way to go!
Fairy Godmother Erika Wilde, a highly successful internet reseller, and Founder/Owner of StopDirt.com shares her latest exciting press opportunity:
One of my doormats was picked as the winner of Real Simple magazine’s “Door Mat Road Test.” (March issue)
We asked her how she got the opportunity and she replied, They just picked me off an internet search! (it pays to have high Google page rank!!) They approached me and asked that I send them one particular mat from my site. So I sent it to them and they did their own comparison testing and mine won! I can’t wait to see the article… should be on the newstands in about a week. The featured doormat starts at only $26 and is recommended for high-traffic outdoor entrances. For more information on the award-winning rubber brush door mat, click here.
Startup Princess Debbie Savage of Baby Emi Jewelry shares this update:
We are expanding our Cambodian Jingle Bells Jewelry line by adding 14K gold plated anklets and carrying bangles (both sterling silver and 14 K gold plated) to launch in Spring.
Our Cambo
dian Jingle Bells Jewelry was included in the “Celebrity BUMP Bag” with Jewels and Pinstripes and have gifted the following stars Christina Aguilera, Jennifer Lopez, Brooke Burke, Jessica Alba and Halle Berry to name a few.
A new website is scheduled to launch this summer with a new logo and shortened business name of BabyEmi. And will be featuring an exclusive collection of jewelry only available on my site which will be handstamped charm necklaces available in sterling silver, copper, and gold filled. 
So, many exciting things happening here at BEJ.
Congratulations to Janet, Erika and Debbie!!
What’s your latest-greatest news? Press op? New product launched? New trademark approved? Finished your business plan? Have a new business partner? Registered your LLC? Got your first business cards? Tell us and celebrate! You deserve to be recognized and we’re happy for you! Too shy to comment? Email us now and we’ll feature you and a photo next week!
Startup Princess Kingdom News * January 25, 2008
January 25, 2008
We get emails all the time of people who wish they could attend a Startup Princess event. We granted this wish by filming our 2007 Startup Princess Make a Wish, Make it Happen Conference and the 2 disc, 6 hour DVD set is now available for only $35! The photo here is Fairy Godmother Becca Levie during her inspiring keynote.
Here’s what Jamie of Circle of Sentiments emailed us after receiving her copy this week:
I just finished the 1st DVD and I must say, I’m so impressed. Listening to the different speakers has been very inspiring and has given me a lot to think about. I can’t wait to get to the 2nd disc! I especially liked the last two speakers who demonstrated that it’s possible to start a business without a lot of money.
Don’t miss out on an opportunity to learn from 14 successful women entrepreneurs! Click here to purchase your DVD set.Â
Save the date! Startup Princess Networking Tea Party February 13th event in Provo, Utah featuring Mrs. Utah 2004 Cherie Burton! Cherie’s topic is “How to be your Best Self” and prepare physically, mentally, and emotionally for a Media Interview. Cherie’s media experience includes being on Oprah! The event is $10. To RSVP, click here.
For a list of all 2008 Utah events in Utah
Competitions (that we know of!) Any others?? Please comment below.
Celebrate! Get inspired with new eBooks from Startup Princesses!
Fairy Godmother Holly Buchanan The 7 Biggest Mistakes in Marketing to Women Online is now available. Â
Carolynn Duncan “The Entrepreneur Story” featuring several Startup Princess members (including me), a total of 70 entrepreneurs tell their startup experiences.
***Make a Wish, Make it Happen this week? month? Tell us about it!! ****
Startup Princess Kingdom News * January 18, 2008
January 17, 2008
Next Startup Princess Networking Tea Party: February 12, Utah: Provo Academy Library 6:30-8:30pm, $10 Featuring Startup Princess Cherie Burton, former Mrs. Utah 2004 and Founder of Blue Rose Communications. Cherie’s presentation will focus on presenting your most powerful IMAGE (how to look and prepare physically, emotionally and mentally for a media interview, speaking event or business meeting)…as well as “being” your best self!
Cartier Women’s Initiative Business Plan Competition: Deadline February 15
5 winners, 1 per continent will win $20k cash and 1 year of consulting!
Women 2.0 Pitch Competition (submit plan on a napkin-seriously!), Santa Clara, California: Deadline April 1
Team must be 50% female, win chance to pitch your business to Esther Dyson and other investors
Startup Princess Celebrations:
Startup Princess Amber Schaub of RuffleButts was honored to receive an exclusive invitation from fashion insider Jayneoni Moore to participate in the 2008 Boom Boom Room, celebrating the Golden 
Globes. RuffleButts presented celebrity moms and dads such as Denise Ricahrds, Angela Bassett, Ali Landry, Jason Priestly, & Carnie Wilson (just to name a few!) with our traditional woven RuffleButt Bloomer in a rainbow of fun & fashionable colors. (Photo featuring Carnie Wilson.)
Startup Princess Celest Benn of Free Birthday Stuff.com will have it’s first birthday in February and she’s planning a big party with fun contests. They are trying to increase their membership to over one million (now at 800,000!!) and we are asking for your help. They are asking all of their members to email their friends and associates and well just anyone they can think of. We have also asked our vendors for prizes from Dean Miller Bedding, LaTienda. Com, Pomona R.V. Park, Mommy’s Cozy Corner, MusicwithMar and the list goes on and on… Go and visit to find out all the details. They are also looking to hire salespeople nationwide to help with vendors and we need contributing editors to write some pieces on birthdays nationwide. Email Celest for more info.
