Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference

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The following post was written by Fairy Godmother Nancy Cadjan, Founder of Sign Babies and Host of Babies and Moms Radio. Nancy will be presenting at our StartUp Princess September Networking Tea Party, “Transform Your Business into an Idea” in Provo, Utah. 

The Tipping Point is that dramatic moment when little causes drive the unexpected to become expected and propel the idea of radical change to certain acceptance. It could be considered a social epidemic because it requires contagious agents to spread the message, sticky ideas, and an environment allowing the epidemic to spread.

For The Tipping Point to occur, Malcolm Gladwell isolates four things that must happen:

The Law of the Few
The Stickiness Factor
The Power of Context and Groups
The Law of the Few

In today’s world, word of mouth appeals are the only kind of persuasion that most of us respond to anymore. The success of any social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts. These are:
• Connectors: These people have a special gift for bring the world together. Gladwell says that there are a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
• Mavens: These people are information specialists who know everything about certain things. Mavens want to share what they know which turns out to be an effective way of getting someone’s attention. Additionally, Mavens are databanks of information.
• Salesmen: These are the people who can persuade us when we are unconvinced of what we are hearing by using non-verbal persuasion (not necessarily intentionally).
In order to get any idea to become an epidemic, you must have the help of these three groups.

The Stickiness Factor
To become an epidemic, something also has to have “stickiness.” When considering how “sticky” something is, you must consider:
• How retainable is the idea or desired behavior?
• Is it memorable?
• Is it practical and personal (how the idea fits in a person’s life)?
• Is it novel?
• Is there a “simple way to package information that, under the right circumstances, can make it irresistible?
The more “sticky” an idea is, the easier it is to translate to other people.

The Power of Context and Groups
Behavior is a product of social context. For example, in an unkempt environment, people are more apt to misbehave than in formal settings. This is known as the broken windows theory. You can change the way people behave just by changing their environment. For example, violent crime in NYC was curtailed by cleaning up graffiti and petty crime on the streets. If you can get your idea in the right context, it can benefit from the context and take off.

Groups play a critical role in social epidemics. In a group, we are more susceptible to peer pressure and social norms. And the skillful use of group power can spread a new idea. Groups are an environment where new beliefs can be practiced, expressed, and nourished. Small-close knit groups are the most powerful in this regard (the max number of members in a group that a person can easily remember is 150—larger groups lose cohesion). So, in order to coordinate one contagious movement you often have to create many small movements first.

Ideas for StartUp Princesses
1. Building a word-of-mouth epidemic requires focusing resources on your core innovators: the connectors, mavens, and salesmen in your area.
2. Find what is “sticky” about your concept or product.
3. Make sure your idea is in the right context and if you can, help create small groups that can support it.
Personal Note: In the last 5 months, I have started an internet radio show for moms with children from birth to 3 years. We started with a few listeners and now have 1 million weekly listeners. Our show Tipped so fast because we were able to use word-of-mouth and had some connectors and mavens to help us. We also found a very “sticky” topic and put it in the right context—on the Internet and in iTunes where moms can listen anytime they want. We are working now on a way to create small groups of women who can support each other and take Babies and Moms Radio further and help even more moms.

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“God’s Eye View of Your Life”

The following post was written by Fairy Godmother Christine Kloser as an excerpt from her forthcoming book, The Freedom Formula: An Entrepreneur’s Guide to Conscious Business Success. Christine Kloser is “The Conscious Business Coach,” she publishes the revolutionary ‘Conscious Business Connection’ ezine. If you want to learn proven business strategies boosted with Spiritual success principles, you’re in the right place. Get your FR^EE tips now at www.ConsciousBusinessCoach.com. (Christine’s post reminds me to share with you to check out Google Earth, download it for free, version 2 is AMAZING).

Are you familiar with the expression of a “bird’s eye view”. It’s when you view things from a bird’s perspective; far different than that which you see standing on earth. A bird’s eye view allows you to grasp the entire landscape and see the interconnectedness of things that appear separate when you view them from land.

The reason I talk about a “bird’s eye view” is because this concept lead me to facilitate a process at my Conscious Business Retreat, in which the participants were invited to write about their life from God’s perspective. This exercise proved to be one of the most powerful retreat experiences, which is why I’m sharing it with you. Grasping a sense of your life from God’s perspective is an invaluable tool for every conscious business owner to consider.

What do you think God would say about your life right now, and where you’ve been and where you’re going? Stop for a moment and reread that sentence again. What do you think God would say about your life right now, and where you’ve been and where you’re going? Interesting perspective to think about, isn’t it?

I doubt the thoughts of lack, limitation and doubt wouldn’t even enter his mind. Because the one Source (God) is the ultimate unlimited source of all abundance in the world, and that is exactly the perspective he would have on your life; that all things are conspiring for your highest and most divine self-expression in the world.

So, now I invite you into the 4-step process of taking a look at your life from a God’s Eye View. Let’s get started.

Step 1: Reflect on Your Past
Take a moment to reflect on your past. Identify some of the peaks and valleys of your prior experience. Connect with who you’ve become as a result of all these experiences… the good and the not so good. Look to see how your past experiences have brought you wisdom, strength, love, insight, commitment, passion, conviction, friendship, resourcefulness, resolve, etc. Allow yourself to see the Divine Order of each and every experience.

Step 2: Connect with This Moment
Next, allow yourself to connect deeply with this moment, and the life that you are currently living. Embrace all of your current success and dreams along with any challenges that may be showing up in your life right now. Allow yourself to fully appreciate the place that you’re at today. And, again, allow yourself to see the Divine Order of each and every experience.

Step 3: Look to Your Future
Look forward on the path that lies ahead of you. Let your imagination flourish as you envision everything your heart desires becoming real for you. Envision your life as it unfolds perfectly, even exceeding your greatest dreams. As you envision your future, leave room for things you can’t imagine right now… knowing that God’s plan for your life is so much bigger than that which you can see from your human perspective. And again, allow yourself to see the Divine Order of each and every future experience.

Step 4: Write your God’s Eye View
Now, in a space of quietude, perhaps outside in nature, or in front of a glowing candle, review the above three steps. And, begin to write freely about your past, present and future experiences… as if you were God writing about what he sees in (and for) your life. Let your imagination and creativity soar as you envision God’s Eye View. In case you are stuck getting started, here’s a line you can use to begin the process: “As God, in this elevated perspective, I can see every step of your journey as divinely guided by me. I see…”

Now that you’ve written the God’s Eye View of your life, you can reread it over and over again. Every time you feel stopped, or filled with fear, lack or doubt, you can take out this piece of paper and remind yourself of the perfection of the divine unfolding of your life.

© 2007 Christine Kloser

If you’d like to read another article by Christine, read her previous post, “How to Write a Sticky Note Business Plan”

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Business Lessons from Josh Groban

I haven’t lost my voice from screaming at a concert since high school…I just LOVE Josh Groban!! I not only adore his voice, I admire his humility and gratitude for the opportunities he’s been given, and now I’m impressed with his marketing strategy. If you get a chance…go see his Awake! tour!!

Here’s several things I learned about business from Josh Groban’s Salt Lake City concert…perhaps the credit belongs to Josh’s producers, but he’s the visible one, the one who executed the plan…(photo by tshein) I just listened to The Great Formula and there’s a lot of “sell them a 2nd glass” going on at concerts done well, look at how Josh succeeded:

• Before Josh came on stage an announcement was made that Salt Lake City was selected to be filmed for his concert DVD, because Josh loved his SLC fans so much. Instantly that made me feel appreciated and valued by Josh because I live here and even MORE happy I was there (was that even possible? yeah!)
• The announcer also had us practice how we would welcome Josh and he said, “help Josh to really feel the LOVE, if he waves a little, give a BIG wave back…etc.” The crowd went CRAZY. I wondered if this was the only city they would film at…I bet they at least do 1-2 other cities to get a mix for the DVD, but they never said that of course, we all were led to believe that OUR Concert would be the “eternal” one. Make the audience feel special and you’ve sold them…I bet SLC fans will ALL buy that DVD (and Denver and London and …your city too?)
• Once Josh came on stage it became clear that he cared a GREAT deal about the fans. He was singing on the sides a lot and even had ramps built that “raised him up” (like the pun?) to greet more fans. He even came down the aisles at one point with body guards before and behind him, and the crowd loved the surprise. He spent several songs singing with and to fans. My husband said that a singer who goes into the crowd and interacts with them sells more CDs at the concerts. Personal experience with the singer makes a lasting memory “I’ll never wash my hand again…”
• Josh also took time to be spontaneous...he did some non-rehearsed fun little tunes that were improvized based on “gifts” from the audience (a random cowboy hat and some elton john type glasses), even if these gifts were “planted” the segment seemed really natural and fun, showing a different side. I just went to a conference last week and wished some of the professional speakers weren’t so rehearsed…nice to see Josh can do that.
• Josh shared personal experiences with us about his South African visit and how his fans have raised (again giving credit to the audience) thousands of dollars in charity efforts and put the websites to several charities on his big screen while he talked about it, making his audience see he’s humanitarian, one was Nelson Mandela’s site, www.46664.com
• Josh generously gave credit and “shared links”, he always gave the name of composers/lyricists when he sang. He is clearly strategic in his songwriting too, one of my favorites is one he wrote with Dave Matthews, Lullaby. I love the “now rest your wings my butterfly” line.
• And…if you want Josh Groban tickets paid for– purchase several, sell off on Craig’s List for higher prices week of when they are most in demand…we made about $200 and got our tickets paid for. thank you very much, SLC fans!

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Savvy Mom Media Co-Founder, Sarah Morgenstern Shares Details of Mom Entrepreneur of The Year Contest

We’re please to introduce you to one of our newest members, StartUp Princess Sarah Morgenstern of Toronto, Ontario, Canada. Sarah is Co-Founder (she’s the lovely brunette in the photo) and Publisher of Savvy Mom Media, savvymom.ca SavvyMom Media is the publisher of SavvyMom Today, a twice-weekly e-newsletter for moms across Canada. In addition to the national edition, they publish local editions in the Toronto, Ottawa, Vancouver and Calgary markets.

This Summer while I was checking my Google alerts for “women entrepreneur” (free service) I became aware of the Savvy Mom Entrepreneur of The Year contest (Canada only) and contacted Sarah for more details and see how StartUp Princess can promote the contest and get involved in 2008. We enjoyed a great chat that covered a variety of subjects including child care to how they decided to develop a contest to support Mom Entrepreneurs. We asked Sarah some details about her contest and also to fill out a StartUp Princess profile. Enjoy getting to know Sarah and her company better:

Please tell us about Savvy Mom’s Mom Entrepreneur of the year contest:

Since we launched, we’ve always looked for ways to support mom entrepreneurs and we have covered many of them in our editorial over the last two years. To take it to the next level, we came up with the idea of finding Canada’s top mom entrepreneur through a readers’ choice contest and brought together a group of prize partners to provide the winner with an $18,000 package of cash, office equipment and business advisory services to take her business to the next level. We launched the SavvyMom Mompreneur of the Year Award in June and it runs through September 16, 2007 at www.mompreneuraward.com.

What benefits have you seen so far from the contest as a business owner and also for your community?

We’ve been thrilled with the response to the contest – with over 300 nominees and over 20,000 votes cast, we have definitely seen a great increase in the number of subscribers to the SavvyMom Today newsletter but even more thrilling for us has been the chance to provide a showcase for all these great mom-run businesses.

What is your day to day role at Savvy Mom? My official title is Publisher which means I have oversight of the ‘business side’ of the business (rather than the editorial side). So I am basically the CFO, CIO and Sales Manager. Additionally, I do some of the writing for our National Edition and am the chief proofreader when we are in the middle of our production/publishing process.

What inspired you to start Savvy Mom? Minnow, my business partner, and I were both ‘go-to’ moms in our circle of friends, often being sought out to provide advice on all things mom “from diapers to dinner parties and everything in between”. Avid readers of some of the new advisory emails that had come out targeting fashionistas and those looking for the latest trends, we were inspired to bring the best of tried and tested mom advice together with a fun and entertaining format to publish what is now the SavvyMom Today newsletter

How long have you been in business? Almost 2 years

How did you fund it? With savings from my consulting days

Current Business Challenge? How to address Web 2.0 and the new social networking phenomenon to further develop our community of 20,000 readers and allow them to get involved in the content, while still maintaining our editorial angle of expert advice.

What are you doing about it? We’re working on a prototype that we think provides the right balance and hoping to implement in the next 6 months.

Favorite motivational quote: Be the change you want in the world. (Mahatma Gandhi)

Family? Yes, Tess who is almost 7, Adam who is 5 and Laine who is 3 (yes, three kids in 3.5 years!)

If so, how do you balance family and business? Don’t sleep that much! Also we schedule lots of family fun activities for the weekends so we make sure we have good times together.

Favorite book? The Three Martini Playdate by Christie Mellor

What do you do to relax? Bikram (hot) yoga, downhill skiing and read home décor magazines

What do you want to change most about your world? Since I am an online publisher,is it bad to say that I wish the rate of technological change we are living with in the world today would slow down so we could all take a breath and just get caught up with everything?

What are you most proud of? The brand we’ve created with SavvyMom, the numerous jobs we have created for other moms and my kids and their accomplishments (of course)

What advice would you like to offer other StartUp Princesses? We got this advice when we started and I didn’t’ believe it - but it’s true and I wish I had: it will take twice as long and cost three times as much to get the business to where you want it to be so be sure to plan for that.

Favorite Magic Wand (tool/resource)? Google Desktop – it saves me so much time looking for emails and documents

What are your 5 year goals for Savvy Mom? To increase our revenue by 5x where it is today, have successfully established our brand-enhancing social community and to be working a few less hours a week than the 50 or 60 we are now.

Welcome to The Kingdom of Women Entrepreneurs, StartUp Princess Sarah!

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What Affirmations Are You Working On Today?

I go in spurts with affirmations. I know they are good for me, I see results when I use them. When I ran my first 5k this Summer I used an affirmation to get me through the training and through to the finish line! I know affirmations are a key to success! Time to create some new powerful ones.

Paula Fellingham reminded me and hundreds of other Utahns this week at BYU Education Week that when we “believe it, (we) become it.” Paula said, You will become who you believe you are. Anything you believe your subconscious works on.

Today’s Magic Wand: Here’s an affirmation Paula recommends everyone should write down on a 5×7 card and paste on her mirror. Say this one with conviction, looking yourself in the eye and you’ll start your day off great!

Nothing is impossible because I am successful in every area of my life!

Please share your affirmations with us! It would be wonderful to hear what you’re working on!

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Being Visible and Serving Your Customers

Maybe by the time my son is in high school I won’t cry on the first day of school. As we drove closer to the school, there was our new Principal, Mr. Carpenter wearing the crossing guard vest and escorting kids and parents across to the school, waving hello to everyone and saying “Welcome Back!” He knew that parents would be escorting their little ones and walking them to class for the first time. I appreciated his efforts to be there this morning…my son is in good hands. Think of the opportunity principals lost this week who stayed in their offices. Maybe it would be fun to have a principal ride the school bus sometimes! (Bus photo by Exrorro.)

Another experience vivid in my mind is when I was young and was in a TV commercial. The Hollywood director was very nice and even served lunch to us, something I’ve never seen since on a set. Usually the director doesn’t even eat with the talent or crew and there he was, serving us! He conveyed sincere appreciation and kindness through his actions. And I think we all worked harder after lunch! Amazing how when you show gratitude it blesses you back.

I hope that even though I am online (mostly–Utah StartUp Princesses see me at our local events) and you don’t get to see me plugging away at my emails or posts that you know that I love to serve you and am always thinking of how I can do better in my role here. I appreciate that you have subscribed to our RSS, that you comment on our posts, that you email me questions, and that you have fun with our “royalty” theme. I also appreciate our Fairy Godmothers for writing awesome posts, answering our toughest questions and speaking at our events! (That reminds me…if you’re in Utah, please save Oct 12 for our StartUp Princess Make a Wish, Make it Happen conference at Utah Valley State College, sponsored by UVSC and the Orem Small Business Development Center. Only $65! Email me for details.)

Today’s Magic Wand: Have you had an especially great experience being served my a leader or boss? Now that you’re the “boss” what do you hope to emulate? Please share with us!

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Grant Your Start Up Wish Wednesday: Calling on our Readers with Non-Profit Experience

Today is our final day in our Grant Your StartUp Wish Wednesday series. It’s been very rewarding to get to know several new members and to do a bit of research and work with other Fairy Godmothers to grant these wishes. We’ve presented ideas and possibilities on how to find new clients, increase web traffic, improve search engine optimization, PR, and how to increase sales for a new book. If you missed our previous wishes, please visit our “grant your start up wish” category on our blog.

Now we’re going to turn to you, our readers with non-profit experience to help grant StartUp Princess Jennifer Kent Schroeder’s wish…a very deserving one! I’ll be connecting Jennifer with Fairy Godmother Deborah Gardner, Executive Director of One Heart Bulgaria and Fairy Godmother Julie Lenzer Kirk who has a lot of connections in the pet food industry as well, however, we’d love to hear your ideas and suggestions!

My greatest wish is to start a non-profit business that 1)provides and delivers food to shut-ins for their pets.  Often these people will feed their pets what little food they have before feeding themselves.  2) Find home for the pets of terminally ill people once they have passed on.  Pets are a huge part of all of our lives and to give people the comfort of knowing their pets will be taken care of after they are gone would bring tremendous peace of mind to people who are already dealing with so much.

My dilemma - I know nothing about navigating the world of non-profit businesses and how to even get one started, finding resources to help and how to obtain donations from large pet food companies such as Purina. I really want to start this endeavor up but I am really at a loss where to start.

This is an issue I’ve considered about with my Grandma’s little dogs…what will become of them when she passes on, likely my mom will take them…but what if my Grandma didn’t have any other relatives willing to do that? It would be comforting to her to know that someone would step in and keep them healthy and happy. My neighbor recently rescued a little poodle that was released into local fields…it makes me wonder, did his “mom” pass on?

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How to Find a Drop Shipper for Your Online Store

Today’s Magic Wand: Recently Fairy Godmothers Janet Meiners and Erika Wilde teamed up for a very informative ezine article called Top 5 Tips for Finding a Drop Shipper. If you have an online store and you want to add some products with out adding expense in your inventory, consider developing a relationship or two with a drop shipper.

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It’s Never Too Late to Invest in the Growth of Your Business

The following post was written by Fairy Godmother Heather Ledeboer, mom of two and owner of Mom 4 Life, a website that offers 100% mom invented products for mothers and babies. She is passionate about supporting women in business and loves the topic of business development.

Are you the type of person that would waste $54,000? I am currently reading a really good book, The Slight Edge–Secret to a Successful Life by Jeff Olson, recommended to me by one of my customers (thank you Elizabeth S.). One of the concepts that this book has begun building on is the amazing value of compound interest. Compound interest is likely not a new concept to you, it wasn’t for me. My husband and I consider ourselves to be wise investors; at least that is our constant goal. However, when I read the following passage from the book about “The Cost of Waiting” I was floored.

“Let’s say you and your best friend are both 24 years old; you both decide you’d like to start putting away $2,000 a year into an IRA so you’ll retire at age 65 with over a million dollars. Your friend starts doing it now. You wait. You don’t get around to it this year, or next, or the next. . . in fact, you procrastinate for the next 6 years. At the beginning of year 7, you ask your friend how his IRA is doing. You are stunned when he tells you that he’s finished: after investing $2,000 a year for 6 years at 12%, he’s all set. By the age of 65, the little financial ball he’s started rolling will have snowballed into over one million dollars–even if he never puts in another penny!

That’s it, you decide, it’s time for action. You start putting in your $2,000 each year. How many years will it take before you’ve caught up to your friend? In other words, by what age will you be able to stop investing your annual $2,000, like he did? You can’t believe your eyes when you see the answer: you’re going to have to keep investing that $2,000 every single year until the age of 62! Your 6 years of procrastination has cost you 33 years of investing–that’s 27 more years and $54,000 more invested just to arrive at the same place!”

Amazing isn’t it? Maybe even discouraging if you are past your mid twenties and have not started taking some steps toward your financial goals. The author goes on to say this, “You are never too old, and it’s never to late to start achieving your dreams. My point is simply that there is a cost to waiting. It is never too late to start. It is always too late to wait.” So how can we apply this to our businesses? Each day we have the opportunity to invest in the growth of our business and the longer we wait the more opportunities we potentially miss out on. I believe that we can start in the following four concrete ways:

1. At the beginning of each week create a list of 5 “above and beyond” steps you want to take for your business. This may be things like calling a new prospective client, adding a new product to your website or contacting a reporter with a pitch. Anything that is “extra” and will help your business grow counts (this is not your “to-do” list of things that need to get done in order for your business to sustain itself, these are things that will make it thrive). With five steps you can focus on getting one “extra” thing done each day. If you find this is to much for you, choose a more appropriate number for your situation. The point is to create new opportunities each week. Small steps, like Fairy Godmother Mary Wilson-Burkett spoke of recently will continue to move you toward your goal.

2. Find an outside source of encouragement (such as Start Up Princess or other blogs, websites, internet radio shows, books, etc) and schedule them into your week. Currently, I have a great business book by my toilet, a fantastic audio CD in my car stereo and have bookmarked a list of favorite websites and blogs to check when I have a few minutes of down time. This makes it easy to stay motivated and inspired because I always have great material close at hand.

3. Keep track of your ideas and thoughts. How often do you think of something really fantastic for your business while you are driving to the grocery store or as soon as you lay down in bed at night or in the shower? These thoughts are valuable, don’t loose them! I really enjoyed these two blog entries from Slacker Manager called “You Gotta Get It Off Your Mind” Part 1 and Part 2. They introduced me to some creative ways to record your thoughts before they get lost.

4. Find a mentor. Find someone that knows more about what you are doing than you do that you can learn from their expertise and previous mistakes. Ideally this person will be willing to let you ask questions, share ideas, and will provide their HONEST feedback. We all need cheerleaders but that is not necessarily your mentors’ job (although I am sure times will call for it). Your mentor should be willing to say what no one else dares when you ask for their opinion, because they are more concerned about your success than your ego.

If you apply these four areas to your daily, weekly and monthly routine you will start to see the positive changes that will compound over time to make a monumental difference in the live of your business. You can do it and I will rejoice with you as you see the fruits of your diligent investment.

If you enjoyed this post, read Fairy Godmother Heather Ledeboer’s previous post Exceeding Your Customer’s Expectations Everytime.

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7 Secrets to Starting a Business While Raising a Family

The Following Post was written by new Fairy Godmother Julie Lenzer Kirk. It’s my pleasure to introduce Julie to the Start Up Princess Kingdom of Women Entrepreneurs. I met Julie a couple of months ago and we had a delightful get- to-know-you chat while she was vacationing at her family’s lake house–I was very impressed with Julie’s passion to mentor “parentpreneurs”, plus she’s an award-winning entrepreneur and mother of two, grew her business to multi-millions in revenues while raising her family. She cashed out of her company and now teaches entrepreneurship at the University of Maryland while providing workshops, consulting, and keynotes as the President & CEO of Path Forward International. She is the author of The ParentPreneur Edge: What Parenting Teaches About Building a Successful Business (John Wiley & Sons)…a book I highly recommend! I’ll be writing a review of it soon. Julie can be reached at Julie@JulieLenzerKirk.com.

Like being a parent, owning a business is the toughest job you’ll ever love. What most people don’t realize is that the right business is also one of the best ways to take control of your life and make money while arranging your work around your family duties. Here are seven secrets for starting a business while raising a family from women who have done it!

1. Develop a game plan. Just like you planned for the arrival of your baby, you need to plan for the birth of your business. Look into the future and decide what you want to get out of the business and then create a roadmap to get there.
2. Save up money or get used to not eating out. It is true that it takes money to make money, so you will need to put some money into starting a business. It also takes some time to make money in any new business. The good news is if your kids are young, you probably haven’t been eating out often so that isn’t hard to give up.
3. Line up the support squad. Many mom entrepreneurs get their work done while the kids are asleep, but there will be times when you need to focus on work beyond nap time. If your spouse or a family member isn’t available to assist, line up a high-school student to be a mother’s helper or, even better, swap child-watching time with another mom so you both get a break.
4. Find a business in an area you know. The chances for a business to be successful increase when you are in an industry you know or a business you have worked in before. If your skills or passions take you to a place you are not familiar with, see the next secret.
5. Ask for help! A little-known secret successful entrepreneurs understand is that most people will help if you ask them. Find someone – either locally or online - who has done what you want to do and ask them to advise you. Learning from someone else’s successes and mistakes is priceless!
6. Include your kids where possible. Our children learn from our actions. Don’t hide your business from your children – make it a learning experience for them. It is even better if they can somehow be involved in the business by packing boxes or putting labels on packaging.
7. Find your passion. Starting a business isn’t easy, but neither is parenting. Find something that when the going gets tough, your passion for it will keep you going.

There is a lot more that goes into starting, growing, and running a successful business but if you follow these seven secrets, you’ll be off to a great start!

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