We Need an Internet Marketing Plan Too.

By startupprincess | Published March 5, 2007

If it’s not daunting enough to write a business plan, don’t forget to include your “Internet Marketing Plan.” Really, don’t get scared by all of the planning, it’s all good! It helps you see where you’re at so you know where you need to go…think of that Cheshire Cat. I was so impressed with Lena West’s post over at Lipsticking that I told our Internet Marketing Specialist and Fairy Godmother Janet Meiners about it and now she’s working on a post that compliments Lena’s. I would suggest copying the questions down in a word doc and spending some time with it each week. It’s quite good and helpful!

Today’s Magic Wand: Lena suggests taking one section at a time. Start with:

Web site metrics.

How many unique visitors do you have?

How many should you have based on your industry?

How many page views?

How many should you have?

Who are your top three referral sources?

What are the top three search terms people use to find your site?

What is your Alexa ranking?

How many incoming links does your site have? What/which search terms do you “own”? To get the answer to this, type in your Google search bar:

Link:www.yourwebsite.com

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2 Responses to “We Need an Internet Marketing Plan Too.”

101 Things Women Entrepreneurs Wish For at StartUpPrincess.com on July 9th, 2007 10:41 pm

[...] SEO/Internet Marketing [...]
Zachary on August 1st, 2008 6:31 pm

Okay. What to do with this website metric?

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