If you’re creating products or services for moms, or if you ARE a mom, you should read this article from USA Today. The term Alpha Mom was coined by a mom herself…Constance Van Flandern, a graphic designer to describe today’s top trendsetting moms.
Alpha Moms are:
- Highly Networked
- Trendsetters
- TechSavvy
- Kidcentric
- Don’t have to have a lot of money
- Mulit-taskers
- Do it all, but don’t forget about themselves
- Influencing major branding/marketing decisions by corporations such as Nintendo, Huggies, and more
- Health-conscious
