Today’s Magic Wand: Here’s what we learned from participating in our first trade show for my husband’s business, Wholesale Works:
- Corporate color shirts are effective; the brighter the better
- Professional Signage/Displays are worth every penny
- Pay the extra for the internet, the carpet, the electricity
- Position your booth near FREE food or other main events; this worked well for us
- Have a drawing; booths that did this got more attention
- Offer a tradeshow special
- Get cards; Give your cards; but make sure you don’t lose any! (we didn’t lose any, but I was sure nervous that we would)
- Hire additional people to help; this was one of the smartest things we did
- Borrow a dolly to move your stuff in and out
- Get property-damage insurance! (Unfortunately one of the demo plasma TVs got broken because of another company ran into it with their truck OUCH).
- Have fun!
- Get a massage afterwards, sleep in! You deserve it
- Reply to your emails from the show within 24 hours; they’re excited, show them you are too!
- Wear good shoes and put a pad under your carpet (this would have been such a great idea!)
- Postcards from Overnight Prints are great! Use the coupon code “postcardsale” and get $100 off! We paid $125 for 3,000!
