Tips on Getting A Sponsor

By startupprincess | Published October 26, 2006

Chris Knudsen , VP of Sales at Podango just offered some excellent advice about how to get a sponsor for your business, conference, or podcast:

  • Sell the value of the sponsorship opportunity
  • Focus on benefits, not features or price (for example: airbags are a feature, but talk about how they are a benefit because they make your family safe)
  • Consider trade sponsorships
  • Consider companies who otherwise would be doing direct mail pieces to your audience
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  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

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Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

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