Comments on: The Soccer Mom Myth: A Must Read for Marketing to Women http://startupprincess.com/the-soccer-mom-myth-a-must-read-for-marketing-to-women/ Thu, 24 May 2012 14:03:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: StephanieInCA http://startupprincess.com/the-soccer-mom-myth-a-must-read-for-marketing-to-women/comment-page-1/#comment-43190 StephanieInCA Thu, 06 Nov 2008 17:26:50 +0000 http://startupprincess.com/wordpress/?p=1500#comment-43190 I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign. That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is. Seriously, watch the ads and tell me you disagree with me: <a href="http://urbzen.com/2008/11/06/routan-bust/" rel="nofollow">Routan Bust</a> I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign.

That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is.

Seriously, watch the ads and tell me you disagree with me: Routan Bust

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