June 17, 2015

Deadline to apply for one of six $3,000 micro-grants is July 6

SALT LAKE CITY, Utah; June 17, 2015 — Zions Bank is accepting applications for its 2015 Smart Women Grants, open to anyone whose proposal promotes the empowerment of women or directly benefits women or low-income and underserved populations in Idaho and Utah.

Six $3,000 micro-grants will be awarded, one in each of the following categories:

·         Small business start-up and expansion

·         Community development

·         Continuing education and teacher support

·         Child and/or elder care

·         Health and human services

·         Arts and culture

Visit www.zionsbank.com/smartwomen or call 1-800-737-6586 for more information or to obtain an application. Applications must be received or postmarked by Monday, July 6. Grant recipients will be announced in September.

Applicants need not be clients of Zions Bank nor are they required to be residents of Idaho or Utah. Employees and immediate family members of Zions Bank and its affiliates are not eligible.

“The Smart Women Grants are an extension of our ongoing commitment to empower women in achieving financial independence,” said Lori Chillingworth, Executive Vice President of Zions Bank’s Small Business Division. “Our goal is to bolster the efforts of everyday heroes who strengthen our communities in so many ways by sharing their time and talents.”

Since the program began in 2005, Zions Bank has awarded $199,347 through the Smart Women Grants. Last year’s recipients included a meal program for low-income students; an organization that provides emergency rent assistance; a fair trade, nonprofit organization that supports artisans in rural Idaho and on Tribal reservations; a program targeting eating disorders; a costume and dress sewing business; and a tutoring program for children with learning differences.

Priority consideration for funding will be given to proposals that promote the empowerment of women, emphasize collaboration between women entrepreneurs or non-profit entities supporting women, directly benefit women or low-income and underserved populations, support endeavors that immediately benefit communities in which Zions Bank has a presence and for proposals that provide a sound plan for measuring performance and results.

Zions Bank operates 125 full-service financial centers throughout Utah and Idaho. In addition to offering a wide range of traditional banking services, Zions Bank is also a leader in small business lending and has consistently ranked as the No. 1 lender of U.S. Small Business Administration 7(a) loans in Utah for the past 21 years and Idaho’s Boise District for the past 13 years. Founded in 1873, Zions Bank has been serving the communities of the Intermountain West for more than 140 years. Additional information is available at www.zionsbank.com.

Women Small Business Owners are Paving the Way for Entrepreneur Success

March 27, 2014

When you think of other women entrepreneurs, who inspires you?

I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important to a small business owner’s success. For additional tips and advice, and information about Visa’s small business solutions, follow @VisaSmallBiz and visit http://visa.com/business.

For the last six years, I’ve had the privilege of working with some amazing women entrepreneurs across the country and throughout the world.  As an entrepreneur myself, I had attended a lot of networking events prior to my involvement with Startup Princess.  It was my love for connecting with other professionals that drew me to Startup Princess events in the first place.

Since then, I have been amazed at the women I have watched turn their passion into profit and I’ve watched them do it with a feminine fire that ignites passion into others to do the same.  They’ve taught me four important principles.

First and foremost you MUST evolve with the times (or your business will die).

Take Rachael Herrscher with Today’s Mama.  Before I was part of Startup Princess, I owned one of her Today’s Mama handbooks.  Rachael built a successful business printing mom and kid adventure guidebooks that helped families explore the fun in their own states.  She was growing and expanding, and then when the internet acted like it was here to stay, she switched to digital and now 10,000+ posts later they are still serving dozens of cities, but helping moms all across the country (and throughout the world).  If Rachael had held strong to her initial go-to-market strategy, her business would have been severely limited or perhaps dead.

What can you learn? Don’t be afraid to adapt.  All the best companies in the world keep up.  They’re keeping tabs on their ideal customers and creating businesses that support them.  This week ask yourself: “What can I provide my ideal customers that would serve them, while expanding our offering and being true to our business?”

Secondly, never stop creating, even if your current gig is good.

Take Lisa Cash Hanson for example.  She’s a singer, entertainer and entrepreneur.  She fanned her entrepreneurial fire by teaching bloggers how to get publicity to grow their businesses.  Then, with the arrival of her daughter Matilda, she turned diaper changing trauma into a product idea: The SnuggWugg.  Now, a quick diaper change has less drama and she even won a grant from Huggies to take this awesome mom-inspired product to the masses.

I have evolved and changed over the years, too.  From my first business to writing books and speaking on stages, I know I’m an ever-evolving being and brand.  The key for me is to stay focused on creating products, services and offerings that I’m proud of and that serve YOU, our readers and followers.

What can you learn? Always create.  Keep those creative juices flowing.  This week ask yourself: “What new products or services can you offer to keep your ideal client interested in you and your brand?”

Third, “show up to serve.”

When Tiffany Peterson left her corporate sales job and set off into the world of coaching and consulting, she took a leap of faith.  Confident in her sales skills, she also knew there was space to grow.  She attended Jack Canfield’s “Train the Trainer” program, and a few short months later, we met her at her first networking event (with Startup Princess!) as her own business and brand.  Since then, she has built a thriving, six-figure coaching and consulting practice.  How? She lives her keynote, “Show Up to Serve.”  It’s not about what you are selling, it’s about how you are helping those who need what you have to offer.  Her focus is on building relationships and her investments have paid off.

Networking and connecting is one of my favorite ways Startup Princess has affected my life.  Attending networking events with women all across the country has been valuable and life-changing.  I’ve watched how competitive barriers have come down, and with an abundance mentality, I’ve seen competitors help each other.  What we do together is stronger than what we can do apart.

What can you learn? Business is about relationships.  How do you need to cultivate better conversations and put customers first?  How are you connecting at networking events?  This week ask yourself: “On a scale from 1-10, how strong are my relationships?”  Then ask, “What can I do to improve them?”

Fourth, follow your passion.

I love watching Kelly King Anderson, the founder of Startup Princess.  When I first met her she was running Startup Princess out of her house and when she asked me to come on board I could tell Kelly was a dreamer with drive – out to help women entrepreneurs fulfill their dreams and provide for their families.  Six years later, she’s helped thousands of women entrepreneurs start and grow businesses, and she’s also built a few of her own.  Now, with two businesses bringing her residual income, she travels from continent to continent with her three kids in tow, giving them the education of a lifetime.  They now live in Bali, truly experiencing the ‘other side of the world’.  With a laptop under her arm and a wifi signal close by, she proves that passion and business are not dependent on location, but on determination.

Since high school, I’ve wanted to be a motivational speaker.  Since the classic educational system didn’t really support that as a career path, I put that dream in lonely box labeled ‘SOMEDAY’. Then in 2011, I dusted off that box and decided, “Why not today?”  It’s been my privilege to watch women leave behind excuses and dust off their own box of dreams.  It’s enlightening and inspiring.  When we follow our passion and live our dreams we pave the way for other brave women to do the same.

What can you learn? Passion and perseverance are the currency in business.  Whether you have a dream in development or an existing business you’re trying to take to the next level, infuse the passion you have to take you there.  This week ask yourself: “What dreams have I pushed aside that I need to bring to the forefront?”  It might also be insightful to ask, “What am I waiting for?”   Don’t wait for an engraved invitation.  Just do it.

Women break the mold and do it their way, and though I’ve always been a fan of the male contribution to the start-up space as well, I’ll be forever grateful for the things I’ve witnessed as a part of Startup Princess.

Who are your favorite and most inspiring women entrepreneurs?  What have you learned from them?


Michelle McCullough ThumbnailBestselling author, Michelle McCullough is the Managing Director of Startup Princess and is also a sought after business strategist and speaker. She’s the creator of “The Marketing Playbook” a digital marketing planning tool for entrepreneurs and small businesses. She’s been featured in numerous media outlets including entrepreneur.com and UVBQ’s 40 under 40.  She’s also the host of a weekly radio show.  As a mother of two young children she knows there’s no time to mess around.  It’s time to Make It Happen.   (Michelle’s motivational book “Make It Happen – The Success Practices for Peak Performers” will be out in the summer of 2014.  Sign up for the Make It Happen Toolkit and you’ll be first to hear about it’s release!)

“Be Fierce But Flexible” and Other Wisdom from An Evening With Danielle LaPorte

April 26, 2013

Excited to have our first Startup Princess event of 2013.

Excited to have our first Startup Princess event of 2013.

I can hardly believe it’s been two months since our event with Danielle LaPorte and I didn’t do a post-event recap! If there was a bad blogger award, I would get it.  Though it’s never too late to capture something great (even late) and there was sage wisdom that day that I have to share with you.

Success On Your Own Terms – An Evening with Danielle LaPorte was the perfect  to kick-off our 2013 event calendar.

I was lucky to spend the day with Danielle at three events.

We started the day with a personal and powerful lunch with eight women sitting around a fancy board room table chatting about business, relationships and REALLY making things happen.  It was intimate and life changing.  There was energy, and tears.  Strategy and mastermind.

Then, I got to watch as Danielle spoke to an audience around the globe at Adobe.  There were locals in the room and attendees watching from other Adobe offices around the world.  One of my favorite moments from that talk was “Every flavor of fear comes with information.”  As an entrepreneur, I experience said, “flavors of fear” on a regular basis.  Sometimes daily.  For me, entrepreneurial fears come in the form of what ifs.  “What if I fall flat on my face?”  “What if no one comes?”  “What if someone doesn’t like this product or coaching program?”  I loved the thought that I need to hear the information that is being provided to me through that feeling, but not to let it cripple me.  I can waffle in indecision forever for fear that I’ll make the “wrong” choice or put the “wrong” offering out there.  But honestly I need to feel the fear, learn from it and go.  Powerful stuff.

Danielle speaks to over 225 attendees at the Adobe Building in Lehi, Utah.

Danielle speaks to over 225 attendees at the Adobe Building in Lehi, Utah.

And then Success On Your Own Terms – An Evening With Danielle LaPorte was the perfect cap to the day.  The energy was high and it was an exciting night.

One of my highlights from Danielle was “Be fierce, but flexible.” It can be easy to give up.  It can be easy to get started on a goal or business venture and hit a wall and say, “See, this just wasn’t meant to be.”  What a mistake!  Be strong.  Success comes to the strong and the brave.  Success comes to those that hit a wall and say, “That was a good learning experience.”  Learn from it and move on.  Be fierce in your goals and dreams and yet flexible on the journey.  Be willing to alter the course that you use to get where you want to be.  We are learners.  Seekers, we are works in progress.  Each day we will grow and learn new things.  Just because you thought things had to be done one way, they can be done other ways to still get the same result.  I have seen “Be fierce, but flexible” show up in so many ways since the event.  I’ll be forever grateful for this insight.Danielle LaPorte Speaks at Startup Princess Event

I had may other powerful one liners that moved me, but here’s what some of our attendees said were their favorite takeaways:

“Well it was actually life changing for me. The entire experience. her thoughtful insights have flipped my business ideas around and I feel more on track and focused. The lunch was by far the most meaningful part for me and meeting the rock stars at the board room table and then hearing even MORE inspiration at the evening event. I mean Serrrrrriously? I love Danielle LaPorte”- Catherine

“I loved the thought that if you do something and fail, you will be farther along than if you hadn’t done anything, so just start.” – Pamela

“[My takeaway was] ebb and flow; more ebb before jumping to the next big thing.” – Adhis

“Failures are still progress.” – Becky

Even the men in the room loved the energy and advice!

Danielle LaPorte with Attendees

Danielle LaPorte with Attendees

“I’m no princess and I still loved every minute Favorites in my own words: “When I apologize for my message to the world, I’m cooked! Fierce but flexible. Just felt wrong for the shape of my heart. Decide to rise because you want to explore your place in the universe.” I love the word explore in that…sometimes the cleanest and most loving place I can come from is curious. Thank you Danielle…you gave me permission to be happier and I am grateful! Plus, I taught a class of 27 seekers the following day and your authentic vulnerability and sharing colored me freer for that challenge” – Jared

After the event, Danielle signed books and met with attendees (and fans) for over an hour.  After the end of a long day, as I was driving Danielle back to the hotel her comment to me was, “Good group.  They were so gracious and genuine.”

Startup Princess Managing Director Michelle McCullough & Danielle LaPorte

Startup Princess Managing Director Michelle McCullough & Danielle LaPorte

Thank you to all who were involved in making the days event fabulous.  I honor those who came from from within the state AND those who drove and flew in from across the country.   It was an honor to share the day with you, and I thank you for making one of my dreams a reality.   A special thanks to event staff and volunteers, Adobe for hosting us and for homemadetoast.com for the beautiful photography.

If you attended the event and would like to share your “a-has” from the event, we’d love to hear from you in the comments below! 

If you’re wishing that you were there, here’s a great audio with Danielle talking all about success, her latest project The Desire Map, and how she produced two books in one year.


About the Author: Michelle McCullough is the Managing Director for Startup Princess and is also a sought after business strategist and speaker. She’s the creator of “The Life Balance Myth” coaching program and self-study system for entrepreneurs & professionals. She’s been featured in numerous media outlets including entrepreneur.com and UVBQ’s 40 under 40.  She’s also the host of a weekly radio show.  As a mother of two young children she knows there’s no time to mess around.  It’s time to Make It Happen.

Thatcherism– It’s all about Leadership Margaret Thatcher-Style

April 24, 2013

There will be many articles penned about Margaret Thatcher over the next few weeks, lauding her accomplishments and contributions to Britain and the world. But, if you read between the lines, you’ll find a common connecting theme — the impact of a woman leader during the most difficult of times. Hers is a fascinating story of doctrine and conviction, grace under pressure and unwavering confidence.

She led from the heart and embodied an ideological world view that shaped every decision she made. Her “Thatcherism” was rooted in her belief about the kind of leadership needed to save her country from economic collapse and preserve the freedoms she saw as fundamental to the British people. During years of immense challenge, she served as both captain and rudder, steering and steadying the ship of state on the course she saw as vital to the good of the whole. She saw through the smoke of internal conflict to what she believed to be the essential greatness of Great Britain: “There is no such thing as society,” she famously said. “There are individual men and women, and
there are families.”

Certainly, her “lead from the heart” approach created fast friends and fierce foes. About as many people loved her as hated her for her decisions and policies. Still, she had the courage not to be liked, but rather to be respected in what she thought was right. Her “Iron Lady”persona nonetheless had a gracious side that left an indelible impression on those who experienced it.

A friend recently recalled an encounter between a Cuban-American gentleman and the then 84-year-old Lady Thatcher, while attending a London reception in 2010. He offered to find a place for her to sit and she was delighted. As she held on to his hand, he told her he was born in Cuba and the people of Cuba loved her and admired her for all
she did to help free the world. She then said to him in a very firm voice, “The people of Cuba shall also be free,” and then she put her other hand on top of his. His eyes welled up with tears, as did those of everyone watching. Her life was filled with such encounters — direct and personal and unwavering in conviction.

Thatcher listened intently to others. She respected and recorded insights from people across the spectrum, which helped define her own philosophy and thinking — some she would agree with others vehemently not.Welcoming then-Soviet leader Mikhail Gorbachev to London, she extended a hand and said, “To make sure there is no misunderstanding between us – I hate Communism.” Still she would use her shrewd insights to guide nations. Colin Powell has observed that Thatcher’s measure of Gorbachev gave the U.S. encouragement about the prospects of dealing with the Kremlin.“I like Mr. Gorbachev. We can do business together,” Thatcher said.

While she could indeed be rigid in her thinking, she never lost her love of learning, a love built through the scholarships she earned from high school all the way to Oxford University. She was not haughty about the sources of that learning during her career and even afterward.She had a habit of asking anyone she met from abroad,
“What’s the situation in your country?” And no matter whom she might be talking with, she would always inquire, “What are you working on?” It was those conversations that might lead her to reach into her purse to grab an ever present notepad to jot down ideas of particular note.

As a woman leader, the Iron Lady not only leaned in, she leaned forward. Known to work 16-hour days, penning her speeches in the wee hours of the morning, she showed that there is great strength in running toward conflict rather than from it, remaining strong and confident despite withering criticism.

She likewise showed the power of integrity, eschewing compromise when principle was at stake. Her ability to remain true to herself changed the face of her nation and our world for decades to come — and revealed bedrock leadership secrets for anyone tough enough to sacrifice popularity for courageous resolve.


About the Author

Laurie Brunner serves as President of MainStream Management. She has
spent her career building the business value, operating performance
and top line growth of mid-sized and Fortune 500 businesses. She can
be contacted at laurie.brunner@mainstreamllc.com

WE Unite – Bring A Friend Promotion

March 15, 2013

Company Logo
We’re hosting a retreat for Women Entrepreneurs. We want you there!
When Women Entrepreneurs Come Together, That’s When the Magic Happens
I’m a live event junkie. There were inklings of this before I was part of Startup Princess. It has magnified many times over since I’ve been able to connect with amazing women who are making things happen in life and business. 

Live events help you build relationships, make new connections, learn something at the feet of experts, and what’s funny, is that when we get out of our business and into inspirational space, the downloads come, growth happens. We become renewed in our purpose, driven in our business and bigger paychecks are the end result. 

That’s why we created WE Unite, a place where women entrepreneurs CONNECT and GROW. We’re only having 80 people so that this first WE Unite event can really help YOU focus on what’s next in your business in a close knit setting with other amazing women entrepreneurs and our set of Fairy Godmothers. 

Some of the seats are already taken, but we want the ones that are left to go fast so that we can plan for our attendees. 

Anyone who registers between now and next Wednesday, March 20th, 2013 at Midnight (or while seats are open) will get to bring a friend for free!

Check out the event WE Unite, and then make plans to join us.

Make a Wish, Make it Happen!
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– Michelle McCullough – Managing Director, Startup Princess
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P.S. Today is Founder, Kelly King Anderson’s birthday! Send her some birthday wishes on the Startup Princess Facebook page!

Our Deepest Fear… – The Great Marianne Williamson In Salt Lake

January 17, 2013

Remember this soul inspiring quote?Marianne Williamson, Our Deepest Fear, Women's Information Network

“Our deepest fear is not that we are inadequate. Our deepest fear is

that we are powerful beyond measure. It is our light, not our darkness

that most frightens us. We ask ourselves, Who am I to be brilliant,

gorgeous, talented, fabulous?  Actually, who are you not to be?

You are a child of God. Your playing small does not serve the

world. There is nothing enlightened about shrinking so that other

people won’t feel insecure around you. We are all meant to shine, as

children do. We were born to make manifest the glory of God that is

within us. It’s not just in some of us; it’s in everyone. And as we let

our own light shine, we unconsciously give other people permission to

do the same. As we are liberated from our own fear, our presence

automatically liberates others.”

by Marianne Williamson from A Return To Love: Reflections on the Principles of A Course in Miracles

Marianne Williamson is coming LIVE to Salt Lake City.  NEXT WEEK.

When: January 25-26, 2013; 9am – 5pm
Where: Sheraton Hotel, 150 W. 500 S., Salt Lake City, UT  Seating is limited ~ reserve your seat now

Only $97 for two full days; includes lunch both days
Only $47 for one day; includes lunch





Other speakers include:

Theme for Fri, Jan 25:

“How to Grow a Successful Global Business”
Tiffany Peterson (Startup Princess Fairy Godmother) (UT) “The Profitable Platform: Making Money, Making a Difference”

Sue Dumais (B.C. Canada) “From Hard Work to Heart Work”

Dr. Dolf de Roos (AZ) “How to be a Successful Global Entrepreneur in the 21st Century”

Aaron Young (CA) “Cautions for Entrepreneurs; Keeping Your Business in Compliance”

Berny Dohrmann (FL) “How to Thrive as an Entrepreneur – Sequence IS Success”

Dr. Faith Shell (AZ) “The Leader as a LIGHT and Inspiration for Others”

Nicole Rains (UT) “What Social Media (with heart) Can Do for You and Your Business”

Robert Smith (IL) “How to Get Thousands of Dollars Worth of Free Publicity”

Dr. Marcia Coppertino (CA) “The Magnificence of Women of Faith”

Sue Lee (OR) “It All Begins in the Family”

Judy Wright (MT) “How to Be a Bounce-Back Person”

Mia Davies (CA) “Turn Your Passion Into Profits with Social Media”

Theme for Sat, Jan 26:

“Enlightening Women’s Minds, Empowering Women’s Hearts, for a Better World”

Paula Fellingham (UT) “Reach for the Stars and Change the World”

Marianne Williamson (CA) “The Law of Divine Compensation”

Kathleen Niew (IL) “How to Be Financially Strong: Earn It, Keep It, Grow It”

Carolyn Cooper (UT) “Heal One Woman, Heal Generations”

Laura Gisborne (AZ) “Feminine Integration: Living a Great Life and Acquiring Great Wealth”

Susan Stucki  (WA) “Defeat Your Daily Dressing Dilemma”

Sherrie Nattrass (AZ) “How to Be as Beautiful on the Outside as You Are on the Inside”


Nipping at Facebook’s Heels: Start-Ups Pick Up the Ailing Giant’s Slack

January 4, 2013

Kate Endress – CEO of Ditto.com writes:

Over the years I’ve been a semi-active Facebook user, usually in spurts when I have photos to share or I want to see how people from high school look now. Despite it’s faults, I think we can agree that Facebook is most likely here to stay, despite a discouraging first few months as a publicly traded company. I will continue to share my photos on Facebook, but for other activities I’m finding myself more drawn to social start-ups that tap into areas that Facebook has neglected — especially in product discovery, professional development and inspiration.

Ever since Facebook’s Beacon fiasco (a failed targeted advertising campaign that ended in a class action lawsuit), the company has been trying to figure out how to monetize on people buying things or discovering products through its site. Where Facebook has stumbled, companies like Fancy and Svpply have jumped in to fill the void.

Fancy has big beautiful product shots that you can scroll through – the Internet’s answer to window shopping – and you don’t have to waste time going to the retailer’s website. You can buy through Fancy by clicking on the product that you desire. Svpply acts in a similar way but with a lot more products. Where Fancy focuses on one big beautiful product shot, Svpply gives you 50 trending objects. It’s quality versus quantity. In both cases you add buttons to your toolbar to ‘Want’ or ‘Fancy’ items that you browse elsewhere on the web and create your own personal wish list, as well as defining your tastes for others to follow you and admire your consumer style. I have to admit that it is pretty addicting. I have personally gotten into ‘wanting’ spirals, voraciously and vicariously consuming online and getting the joy of having others want what I found first.

Including Meeteor in this list may be cheating a little bit – it’s built onto Facebook’s platform – but Meeteor is a vast improvement over regular Facebook in terms of finding people you want to meet. Right now, if I wanted to find a new front-end engineer on Facebook, I wouldn’t know where to start. In fact, I wouldn’t even try. I would go to LinkedIn and sort through a lot of profiles of 2nd-degree connections. Meeteor helps by finding the people you want to meet and then introducing you or helping you get a ‘warm’ intro from a friend. Meeteor is a much easier way to network online and to find people you wouldn’t have discovered before.

I could have put Pinterest under product discovery, because it does do that, but I think of Pinterest much more for inspiration. Pinterest is really an aspirational site, where you can create a board about your dream home or ‘Pin’ pieces of artwork that really inspire you. For years, I collected links in Gmail. If I liked a picture or a site, I would email it to myself to have a record for later. I also had a bookmark file called ‘Inspiration.’ Now I have dozens of boards that in many ways are scrapbooks of things I love.

Beyond personal inspiration, Pinterest works well for businesses by letting customers click through to your site to find the product they like. In our company, we’ve created a PR board that displays the great photography accompanying articles about us. I really believe we’re just starting to tap what Pinterest can do for business, and it’s exciting to see how other companies are using it.

These are just a few of the social sites that have popped up in the last year to fill the voids of Facebook. As Facebook tries hard to monetize — and in the process alienates some of its users — look for even more innovative sites to appear and pick up the slack.

Kate Endress is the CEO and cofounder of DITTO.com, a new cutting edge site selling a curated collection of designer eyewear including prescription glasses. Kate is a graduate of Stanford Business School and was previously a private equity investor before becoming an entrepreneur.

The Seven Crucial Steps to Building Your Service Business

September 26, 2012

by Monica Shah, Money Expert & Startup Princess Fairy Godmother

Here is what breaks my heart.  I get so many clients who call me and say: “I want to launch my product to my list and sell hundreds of them.  Then I want to fill my group with 30 people so that I only have to work with five one-on-one clients. Can you tell me how to do that?”  Want to know my answer?  “Yes, but it’s going to take some time.  No one builds it all overnight.”

Ladies, please know that just like any other business, there’s a model to the service business – meaning there’s a certain sequence of steps.  If you follow these steps, you’ll succeed.  If you don’t, you won’t get the numbers that you are looking for.  And here’s the kicker – the thing that drives me crazy – in the marketplace there are people that are telling you that you can rush through all these steps in 3 months.  But it’s just not true.   Please don’t believe that.  Furthermore, do not be hard on yourself if you’ve been at it a couple of years. It takes years to build a full business with multiple streams of income.  That is normal.

Here’s the sequence of steps to launch products (and large group programs) in your service business (yes, breathe that sigh of relief).

Start by working with individual clients.  This is especially true if you need money yesterday.  You can go out and meet these folks by doing workshops, networking and meeting referral partners.  Note that these are OFFLINE marketing activities.  You can meet someone today and have them become a client tomorrow. I find that off-line marketing activities allow you to convert clients much more quickly than online.  It’s simple, if someone meets and likes you in person, they are going to buy from you faster.  For detailed instructions on this step see my Revenue Breakthrough Program at www.revenuebreakthroughprogram.com.

Keep working with some individual clients to build your confidence and your expertise.  This will help you hone in on the best information to put in your products and groups.  It will also build testimonials that you can use later.

Begin to build your list online.  Build your site, choose your newsletter software and write your free gift.  I suggest 1-shoppingcart, but there are many others. The first 200 people on your list can be friends, family, co-workers etc.  That way you’ll have someone to send the newsletter to.  Then you’ll begin to engage in online business building activities (again, for details here see www.revenuebreakthroughprogram.com).

Start sending your newsletter out CONSISTENTLY every month, two weeks or week.  It doesn’t matter when you send it – as long as you stay consistent.  The newsletter helps you to build a relationship with your clients online.  If you put out an offer and you haven’t built a relationship with your list over time, they just aren’t going to buy.

Once you get your list from 400 – 1000 or more, AND you’ve been sending out your newsletter and other special gifts consistently for at least six months – now you have a list that is willing to buy from you.  Now, you’ll have much more success selling group programs and products.  For some of you, your list will buy very quickly and you’ll have a few great sales.  For others, your list will still need more time with you and only a few will buy.  But keep going and don’t be discouraged.

Keep growing your list with joint ventures, teleseminars, workshops and the like.  And keep creating a relationship with your list through content-filled newsletters and special gifts.  Give yourself a couple of years to grow a list of 5,000 – 10,000 folks who like what you do and are very happy to purchase your high-quality products.

You see, it’s not rocket science!  But it does require knowledge of the right sequence, consistent focus and persistent effort.  Many people who come to me have wasted a lot of effort in building their business in the wrong order or by buying pieces of the process.  For example, they focused solely on social media.  Or they focused only on doing teleseminars.  What you need to do is create a solid foundation – step-by-step building of your business where you understand all the marketing vehicles offline and online and you put every piece into place in the right order at the right time.   You can’t skip steps!
The truth is that if this process were overnight, wouldn’t everybody be millionaires?

I hope this helps those of you that are struggling out there with seeing how the pieces fit together.  And if you’d like to learn the step-by-step process, then please check out the Revenue Breakthrough Program.  The next program starts in October of 2012.

Monica Shah, founder of Revenue Breakthrough helps women business owners double their incomes in 12 months or less – without going broke or crazy in the process.  If you would like to learn more about how to double your income, check out the Money Magnet Kit and learn how to earn, attract and save more this month than every month before: http://www.revenuebreakthrough.com/moneymagnet.  You’ll learn the 4 essential strategies for doubling your income and keeping more money in the bank.  

Your Business, Your Goals, Your Journey – As A Woman Business Owner From #PoweringTomorrow and @AmericanExpress

August 2, 2012

Touchpoint coming to you – learn from amazing women entrepreneurs from your home or office!

September 16, 2011

As you know this week is Touchpoint in Salt Lake City.  We’ve had women fly in from all across the country, but even more of you are asking: How can I be a part of it from where I am?

You asked, we answered!  We’re going to provide a Live Stream of the event today.  You can watch today or next week, but don’t miss it.


Ishita Gupta – on being fearless in business!

Tiffany Peterson – on your #1 business skill!

Heather Ledeboer – on Cinderella as your CEO!

Anita Campbell – on Bootstrapping Your Business!

Carley Knobloch – on Killer Video Marketing for your Business!

And more!

Women in the room paid $259 to get what we’re offering you for $19.95.  And the best news is you can watch it now, or access it later.

Register here to receive the URL and password: https://startupprincess.infusionsoft.com/cart/?product_id=32

Next Page »

Become A Startup Princess

Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!