14 Strategies for What To Post on Your Blog

One of the greatest tools on the internet is to have a blog focused on your business movement – the thing you are most passionate about in your business. It’s a great way to establish credibility, visibility and your expertise in a particular area.

My clients often get excited about a blog and get it up and going and then ask, “Now what do I post?”

If you’re still a little stuck, here’s an easy checklist to keep handy:

• Long, thoughtful, provoking and inspiring articles – every now and then. You don’t want to overwhelm your blog followers with three or four blog posts a week that span several screen lengths. But once in a blue moon – go for it!
• Short thoughtful, provoking, and inspiring articles – get the difference? You don’t have to write a novel. Just a paragraph or two.
• ”How-to’s” – 3 steps, 5 secrets, 3 tips types of articles. For example, three things you need to pack for a day-long hike. Or five must-haves in your make-up kit.
• Quotes – yours or others. You can just post the quotation, or you can explain why this particular quotation is particularly inspiring to you.
• Resources – this is where you share your favorite things: books, tools, other coaches/consultants/experts.
• Quick stories about something that happened to you that highlights a perspective you believe in
• Poems or songs about your movement that would be inspiring to your tribe
• Events you are offering/leading – yes, you can even post sales-type posts in your blog. (Which is really handy when you have your blog linked to social networks.)
• Stories about your clients – their shifts, aha’s, awarenesses, why they work with you, results, profiles. Stories show what you do, much better than you just telling what it is you do.
• Updates, feedback, buzz about events you are leading, such as “The top 3 questions I’m getting from women entrepreneurs who are thinking about coming to the Business Goddess Retreat”
• Stories, themes or trends you are seeing with your clients. This article is an example; all my SpiritRICH™ clients are asking what to post on a blog!
• Free checklists – you probably have all kinds of “get started quick” type of lists – use these as special blog postings to generate credibility and expertise
• Any events where you are appearing, being interviewed, telesummits, and the like. Let people see what you’re doing!
• Photos – photos – photos! They are inspiring! Of you, your surroundings, your clients, people you are with, you and your mentors.

For a robust blog which positions you as an expert in a certain area you’ll want to aim for 2 -3 postings a week and you’ll soon have a bevy of blog postings and your tribe and fans will notice!

Last tip for blog success: I ride the wave of energy and write several postings when I’m in a particularly reflective writing mood, which I can post-date and publish later. This allows you to write while you are in the writing mode and then spread your postings over several weeks.

Most of all, let out your authentic self – your readers want to know who you are and what you are about. Writing in your authentic voice allows you to really connect with your reader.

Laura West is an award-winning online entrepreneur and president of The Center for Joyful Business. If you are ready to shift your marketing and mindset for more success with joy and ease, get your free report: Business Attraction Success Kit

How to Get Your Marketing Mojo Working for You

Having worked with thousands of creative women entrepreneurs over the years, I see the common trend: you fall into the “safe marketing” place. Doing what everyone else is doing, using the same descriptor words, offering the same types of products and programs…and then wondering why your marketing efforts aren’t paying off with client interest and joint venture opportunities.

Turn your marketing around with these three Marketing Mojo perspectives.

1. What is your Movement? People don’t want to be marketed “to” or “at” anymore. Their days are too busy – they want to be moved. They want stories, passions, reasons to take action. They want hope and solutions presented to them that will change their routines and better their worlds in some way – whether it’s because they’ll change their habits, they’ll heal, they’ll laugh, they’ll be entertained, or they’ll achieve their dreams.

You have to step into your confidence about your passion and create more than a marketing strategy. Create marketing that moves people. They want to work with you or make a purchase from you because they are so engaged, your message is so compelling. They will read your ad or sales page, and they won’t be able to stop thinking about it – or talking about it.

Your movement comes from your own passion – either what has brought you pain or what brings you joy. A mother on my tennis team couldn’t find bottles and sippy cups that were “plastic safe,” so she created them herself. She is passionate about it, knowing that other moms are looking for these too. She is daring to put her passion into a product and sharing it with others too.

2. Give Them A Reason To Care. The world has changed and is continuing to move fast. In our information-drenched world, you have to capture your potential customers’ attention and give them a reason to read what you’ve written, to listen to your teleclass (one of hundreds that is sitting in their inbox) or your pre-recorded audio (where they had good intentions when they signed up, but now they’ve forgotten why they want to take the time to listen – not to mention it’s gotten buried down the list of emails in their inbox), or take the time to watch yet another video on YouTube.

The world wants to hear messages that resonate with authenticity and integrity. Dare to step up and speak your truth about your passionate area of expertise and call people forward to take action on what really matters to them.

3. Find Your Authentic Marketing Style. Let’s face it, not every one is cut out to be Oprah. Having a successful business isn’t about being someone else. The real secret is to know yourself and use that for maximum impact in your marketing. If you are an amazing writer, then ezines and blogging are perfect for you. If you have a great voice, then try audios, an Internet radio show, or a podcast to get your movement out into the world. If you look appealing on camera and communicate well visually, then let your message loose in video. Don’t try to do what doesn’t come naturally to you…lean into your Authentic Marketing Style. People will love it! When they love it, they’ll pay attention. They’ll be moved to share it. And they’ll be moved to buy what you are offering.

Your Work:

Dare to let loose your passion. Create a movement. Go deep. Be truthful. Speak from your heart. Focus on the marketing vehicle that feels right to you and do it well…so well that people talk about it!

Enjoy,

Laura

Laura West is an award-winning online entrepreneur and president of The Center for Joyful Business.

Allow More Success – Pay Attention to Your 5 Energies

As your business grows and you experience more success it becomes increasingly important to pay attention to your 5 Types of Energy to maintain the growth and also to enjoy the journey. Your energy is Read more