Fairy Godmothers Come To You – A Limited Time Opportunity

We recorded about 8 hours of Touchpoint magic last September at our 5th Annual event for women entrepreneurs.  We have it available for you to watch at home!  Our Fairy Godmothers can come straight to your home or office through your computer!

We’ve been selling this product for $19.95.  A ridiculously low price, considering people paid $259 to be in the room!  AND considering that one hour with any of these amazing women business owners would be considerably more.

On April 1st, 2012 we’re increasing the price of this product to $49.  So we thought we’d give you one last chance to purchase 8 hours of business wisdom at the $19.95 price.  However, you need to act now!  You must purchase on or before March 31, 2012 at midnight.

Hear:

Ishita Gupta from FearlessStories.com – on being fearless in business!

Tiffany Peterson from TheLighthousePrinciples.com – on your #1 business skill!

Heather Ledeboer  from Mom4Life.com – on Cinderella as your CEO!

Anita Campbell from SmallBizTrends.com– on Bootstrapping Your Business!

Carley Knobloch from Digitwirl.com – on Killer Video Marketing for your Business!

Plus you can hear the discussion groups and other great tips from the event!

Register here to receive the URL and password:

 

 

Touchpoint coming to you – learn from amazing women entrepreneurs from your home or office!

As you know this week is Touchpoint in Salt Lake City.  We’ve had women fly in from all across the country, but even more of you are asking: How can I be a part of it from where I am?

You asked, we answered!  We’re going to provide a Live Stream of the event today.  You can watch today or next week, but don’t miss it.

Hear:

Ishita Gupta – on being fearless in business!

Tiffany Peterson – on your #1 business skill!

Heather Ledeboer – on Cinderella as your CEO!

Anita Campbell – on Bootstrapping Your Business!

Carley Knobloch – on Killer Video Marketing for your Business!

And more!

Women in the room paid $259 to get what we’re offering you for $19.95.  And the best news is you can watch it now, or access it later.

Register here to receive the URL and password: https://startupprincess.infusionsoft.com/cart/?product_id=32

If You Build it, They Will Come…or Will They?

Fairy Godmother Tara McCausland shares the following advice on sales:

Remember that film Field of Dreams? Yeah, I love that movie. If you haven’t seen it, here’s a little snippet of the plot to give you context. Ray Kinsella is a farmer who becomes convinced by a mysterious voice that he is supposed to build a baseball diamond in his corn field with the promise that if he builds it, they will come. Well, “they” ends up being several deceased baseball players, his late father, and in the final moments of the movie scads of random people who come to watch the game. Confused? Okay, so I guess you will just have to watch the film. But my point is he built it and they did come.

Many bright eyed, novice entrepreneurs also believe that if they simply “build it” they – or a multitude of sales – will naturally follow. Well, I hate to break it to you, but this ain’t the movies folks. Reality is that many businesses fail in their first 5 years. Yes, that is reality for many BUT that doesn’t have to be YOUR reality. Armed with the right information, tools, and a lot of persistence – you can be successful in building a thriving business.

Here are 4 tips to keep the sales coming:

Give ‘em what they want: What is your unique value proposition? What need does your product or service fill? People won’t purchase something that they don’t need or at least don’t perceive as something they need. It’s your job to figure out what Sara and Sam want and then market your service or product in a way that shows them that what you have to offer will make all of their wildest dreams come true (or at least make life better in some form.) If you don’t have a unique value proposition, I suggest you do your due diligence and figure it out. Don’t know where to start? Look around you and see what’s selling and how they sell it. Then, take your awesome product/service and angle your marketing toward just that. Then, if you provide true and consistent value, you will have won yourself a happy and devoted customer.

Evolution is necessary: It’s easy to get into a routine in business. Chances are if you’ve hit a sales slump, you’re in a creative rut. The world is ever-changing and so are people’s needs, wants and interests.   I encourage you to try new things and approaches with marketing, publicity, and with your product/service.  Experimentation is the key to finding out what works (and also what doesn’t work). Sure you’ll make a few blunders along the way, but if you try, try and try again – you are bound to find a winning formula. It worked for Edison; it can work for you.

Provide free value again and again: We are living in a world of freebies. People are no longer interested in paying for a service or product they haven’t already tested and proven. What am I talking about? Just take a walk through Costco on a Saturday morning and you’ll know what I mean when you come out with a full belly of food samples.  Look for ways to provide free value to your prospective customer through free products, services, or events. Note that this isn’t just a one time deal. Most sales are made after 5-15 contacts so keep following up and providing the free value. Once you’ve proven yourself, you’ll  have them begging for more.

It’s who you know: People do business with people they like. Building and nurturing relationships is crucial to your success because your best source of business is a good referral.  Twitter, facebook, and Linked In are fabulous tools, but don’t forget to get out there and actually talk with people face to face. The value of effective networking cannot be overestimated. Block out some time every week to do this. To fill the pipeline network, network, network. If networking sounds scary to you, just go and make friends.

If you build it, they WILL come – if you build it right. Now get out there and make those sales!

Tara McCausland is a speaker, author, and the owner of her own success coaching business. As a coach, Tara specializes in helping her clients become masters of their minds, their time, and their lives – building prosperity from the inside out. She’s also the happy mommy of two little boys and has been married to her high school sweetheart for 5 years. Best way to contact Tara is by email at tara@myjoyquest.com or by phone at (435)680-2901. Twitter @myjoyquest

Sales: Building Rapport with Potential Customers and Clients

Building rapport is one of the most critical aspects of sales. You will surely repel those whom you desire to have as your customers if you are unable to build rapport. There are many different approaches to rapport building. You can do it by having an advertisement that resonates with your target market. You can build rapport with your tone of voice, the language that you use, with your appearance or with you body language. One of the most important rapport building concepts is Read more

Please Sell My Products! How to Be the Perfect Supplier and Attract Quality Re-Sellers

Many, many thanks to Fairy Godmother Erika Wilde of StopDirt.com for sharing her magical wisdom yet again! Enjoy her 10 secrets to being a perfect supplier!!

As an internet reseller for eight different suppliers, I’ve had my share of good and bad experiences with suppliers. I am approached almost weekly by people who want me to sell their products on my websites. I turn many suppliers down because they did not have enough of the perfect supplier qualities.  If you are looking for resellers to sell a product that you produce, follow these ten tips to become the perfect supplier.

1. Drop Ship. You save your resellers time and money by drop shipping your product directly to their customers. Most resellers are willing to pay a nominal drop ship charge, usually $2-$5 per item. By drop shipping your product, you allow the reseller to enjoy ultimate cash flow by receiving payment from her customers before purchasing the item.

2. Offer Branding. Put your reseller’s contact information on the product. Can you offer a custom tag or sticker on the product? This leads to repeat business for your reseller.

3. Ship Blind. Do not include your contact information or the purchase price. Instead, make sure all the contact information will point customers to your reseller, not you.

4. Allow Resellers to Pay You By Credit Card. This saves accounting time and lets the reseller earn miles or rewards.

5. Ship Quickly. Make sure your product gets out the door within a couple of days. Slow shipments are the kiss of death for resellers. Immediately inform resellers about backorders or delays.

6. Ship Correctly. Send the right product to the right person.

7. Provide Internet-Ready Images. Resellers will be much more likely to add your products to their website if the reseller does not have to take her own pictures. Provide as many quality images as you possibly can.

8. Load ‘Em Up with Info. FAQ’s, tech or ingredients lists. Detailed product descriptions. Provide as much information as possible in a cut-and-paste format that makes for easy uploading to a website. Remember, your reseller needs to be able to answer all customer questions and she needs to know everything about your product. Make yourself available to answer questions and provide product updates.

9. Send Samples. It is hard for a reseller to sell something that she hasn’t actually seen. If your product is too expensive to send out for free, you can request that the products are returned to you after the reseller checks them out.

10. Don’t Compete. If you plan to sell the product yourself also, sell it at full retail so you aren’t undercutting your reseller’s profit. Feel free to set at MAP price (minimum advertised price) to protect your brand image, but make it low enough for reseller promotions and profit.