Now Accepting Applications for our 2012 Fairy Godmothers!
November 1, 2011
Being Patient with Progress in Business when Life Needs You
July 20, 2009
My 5 yr old just completed an intense two week-long struggle with health issues. She slept little, ate less, cried a lot and we spent many hours trying to figure out what she needed to get better. It turned out to be a kidney infection and she’s doing fine now, but both my husband and I are still wiped out physically and emotionally from tending to her 24/7. Now that she’s doing better, I can get back to attending what I missed during that time. The “To Do’s” on my iphone are glaring at me and I’m a bit overwhelmed about what’s ahead Read more
Startup Princess Founder Kelly King Anderson Honored as one of “30 Women to Watch” by Utah Business Magazine
April 26, 2009
Thank you, Utah Business Magazine for the honor of this beautiful award. I deeply appreciated the state-wide recognition in the Utah Business April issue and the opportunity to receive more exposure for Startup Princess and
the good that we’re striving to do for women entrepreneurs. The presentation was a special luncheon at the gorgeous Salt Lake City, Grand America Hotel, the premiere hotel in our state with hundreds of our state’s top leaders in business with each of us receiving a spotlight of a video (see above). Utah Business really loves Startup Princess, they also featured me on the cover of their January issue and I did a podcast with them as well. THANK YOU!
Among the 30 women honored was the fabulously talented Rachael Herrscher of TodaysMama.com, Read more
Kickoff Event for Startup Princess’ SLC Royal Court
April 26, 2009
We’re gearing up for the kickoff event of the Salt Lake City Royal Court, the newest chapter of Startup Princess, on Thursday, April 30th 7-9pm, $15 (paypal Kelly<at>startupprincess.com or bring a check) at the Offices of Richards, Brandt, Miller & Nelson at The Wells Fargo Center in downtown Salt Lake City. 299 North Main Street, Floor 15.
The theme of the event is “What I Learned my First Year in Business” and will include four fabulous speakers, a question-answer panel, and of course plenty of time to munch and mingle with dozens of other Startup Princesses.
Looking to Raise Cash in Today’s Economy? Here’s Some Hope!
February 17, 2009
Fairy Godmother Rachael Herrscher of Today’s Mama writes: I was sent this interesting article by the p
resident of Utah’s CFO Solutions – a very smart guy!
If you are looking to raise cash in todays economy I think this is a good read to give you some perspective into what is on VC’s and investors minds and how the game has changed over time. Check out ”Another View: V.C. Investing Not Dead, Just Different”
I don’t know many businesses these days that are focused on going public rather I think most have the focus of an M&A deal at some later date in business so I think many of us our have our eyes set on the right horizons. A good quote from this post:
“I believe that the paradigm has changed for the venture business. We can no longer realistically expect the same kinds of absolute returns that were achieved in the past through a quick turnaround from start-up to liquidity through an I.P.O. Rather, I believe that most of the companies that venture capitalists are funding today will find an exit through merger or acquisition. And if we expect to achieve a return in a reasonable time frame of three to five years, we are probably looking at a sale price of $20 million to $100 million. This is the valuation range where most young companies are being acquired.”
In general it’s good to hear some upbeat perspectives and outlooks in the world today so I especially appreciated his closing statement:
“Venture capital is definitely not dead or even ill; rather it has just taken on a new set of dynamics. Entrepreneurs in this country are stronger than ever, and venture capitalists are the ones to nurture them!”
Need Someone to Watch Your Kids So You Can Vote?
October 27, 2008
Startup Princess Fairy Godmother Rachael Herrscher, co-founder of Today’s Mama has teamed up with Sitter City to offer free and discounted childcare on Election day to encourage moms to vote. To redeem the discount code, go to Sitter City.com and use code, “MamaVote08″ First 50 to sign up get 2 hours of free babysitting.
here’s the press release:
Sittercity.com and TodaysMama.com Team Up to Offer Free Babysitting on Election Day
Through MamaVote Initiative, Partners Work to Get Moms Out to Vote in 2008 Election
SALT LAKE CITY and CHICAGO. October 7, 2008 I want to vote, but I dont have anyone to watch the kids. I cant leave them home alone! When you’re a mom, balancing your parental responsibilities with your civic duty seems more and more daunting as Election Day approaches. But not this year! TodaysMama <http://www.todaysmama.com/> and Sittercity.com <http://www.sittercity.com/> today announced that as part of the MamaVote <http://www.mamavote.com/> initiative, they will offer free and discounted babysitting on Election Day, November 4, 2008. From October 27 to November 3, all individuals who sign up for a membership at SitterCity.com with the promotional code MamaVote08 will be eligible for 50 percent off babysitting on Election Day. In addition, the first 50 individuals to register will receive free babysitting for two hours on Election Day.
TodaysMama joined with the League of Women Voters and Sittercity.com to launch MamaVote last year, a non-partisan, education and inspiration-based initiative that encourages mothers to get involved in the political process. By offering discounted, reliable babysitting, these organizations hope to get more women to the polls.
“Mothers make up one of the most powerful voting blocks in our nation,” said Rachael Herrscher, co-founder and CEO of TodaysMama. “We want to encourage all mothers to vote, and finding a babysitter can be a big road block. Mothers can and do make a difference every day, and we are excited to see the voter turnout for this historical election.
In the current political environment, U.S. women are significantly under-represented in public office. There are 87 women serving in the Senate and House, making up just 16 percent of Congress. The U.S. ranks 66th in the world in the percentage of women in national parliaments – trailing such nations as Iraq, Cuba, South Africa and China. In the 2004 election, women voted at a 65 percent rate, compared with 62 percent of men. Most analysts believe that women constitute the vast majority of swing voters, making election cycles potentially more dynamic and less predictable.
“We are honored to partner with TodaysMama and the League of Women Voters to make it easier for women to vote in key U.S. cities by providing them with reliable election-day child care,” said Genevieve Thiers, founder and CEO of Sittercity. “The nation and its children will benefit tremendously from having even more mothers involved in the process of electing public servants.”
Mothers can go to www.sittercity.com <http://www.sittercity.com/> and register using the discount code MamaVote08. For articles, interviews and voting information, visit www.MamaVote.com <http://www.mamavote.com/> .
About Sittercity.com
Sittercity.com, the inventor of online caregiving, isAmericas largest and most trustedonline source for child care, pet care, senior care,housesitting, housekeepingand tutoring.As a network of hundreds of thousands of caregivers nationwide, Sittercity helpsfamilies and individualsfindthe perfect in-home care providerquickly, easily and safelyby using the companys four-step screening process, which includescheckingreferences,reading caregiver reviews,conductinginterviews andutilizingfree access to background checks.Sitter profiles also come with photos, experience, training, safety skills, availability calendars, reviews and more.Registration for sitters is free, and care seekers pay as little as $8 per month for a membership, which gives them unlimited ability to post jobs,andsearch, contact and hire sitters in their areas. A true pioneer in its field, Sittercity.com has been featured by hundreds of media outlets, from the Today Show to the Big Idea with Donny Deutsch to the Wall Street Journal. Sittercityhasalsoreceivedtwelvenational awards, including a U.S. Small Business Administration award in 2006 from President Bush, and three international awards, including first place in the prestigious UPS “Out of the Box” Small Business contest. For more information, visit the company Web siteatwww.sittercity.com <http://www.sittercity.com/> .
About TodaysMama
TodaysMama (www.TodaysMama.com <http://www.todaysmama.com/> ) provides personal, professional and parenting resources designed to inform, enrich and inspire mothers. Founded in 2004, TodaysMama produces local Mamas Handbooks and an online community where moms can explore local events and information, and tune into national content and initiatives. There are 17 local markets in the TodaysMama family, including Arizona, the Bay Area (Alameda, Contra Costa, Peninsula, Silicon Valley North, Silicon Valley South, and Solano), Green Bay, Houston, Southern Nevada, San Diego, Santa Cruz/Monterey, South Florida, Seattle, Spokane, Utah and Washington, D.C.
About MamaVote
TodaysMama has partnered with the League of Women Voters and Sittercity.com to launch the MamaVote Project (www.MamaVote.com <http://www.mamavote.com/> ), a non-partisan, education and inspiration-based initiative that encourages mothers to get involved in the political process. MamaVote offers a broad array of educational and practical resources to increase the role women and mothers play in the political process, from the school board to the federal level. We want to encourage women to make informed and responsible choices for their family, community and country.
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Press Contact:
Allison Yrungaray
TodaysMama
626.841.1640
ayrungaray@yahoo.com <mailto:ayrungaray@yahoo.com>
Why Did You Startup Your Business?
May 5, 2008
A lot of people ask me how and why we started this business. What were the events that led up to it? What was that moment like? Read more
