Lessons from Paid Programming on Cable TV
August 18, 2008
I was contacted by Life and Leisure TV to be featured on their show. The first calls to my cell seemed to be a God-send to my company–a spot on a national TV show that airs on cable TV that would give me national exposure and help boost sales. However, I had heard that sometimes these spots are not all that they seem to be so I decided to check it out. My first hint came when I was told that it would cost me upwards of $16,000 to be featured on the show. But that is not all I learned. It got even more complicated Read more







