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Meet Allison Yrungaray of Notice PR

May 1, 2009

Allison Yrungaray was featured at the May 5th Startup Princess Orange County Chapter with the topic “Do it Yourself Marketing”. Here’s more about Allison:

Allison Yrungaray’s company, Notice PR is a boutique public relations agency that has been building brand awareness and obtaining publicity for small businesses for the past 10 years. They specialize in a variety of services from a simple press release to a national press tour. They can create a customized public relations campaign designed to maximize your budget. They target print, broadcast, and online media to reach your target audience – and as the news industry constantly changes, they keep up with the trends and specialize in new and social media.

How long have you been doing PR, Allison? 10 yrs.

What made you decide to get into the field? It was the right fit as a college degree, because I loved writing, speaking, and the variety of the clients.

What was one of your favorite projects? One of my clients is Startup Princess Fairy Godmother, Rachael Herrscher and her company, Today’s Mama. I enjoyed our marketing campaign when we did the Sittercity Partnership and received a lot of national press- CNN, Wall-street Journal, evidence that the power of a good partnership with national trends and relevant news gets good press.

How you balance work with running your home? After I had my twins I started to use a sitter part-time, 4 hrs a day, it’s perfect. (She has a 5, almost 3 yr old twins).

We’re going to be talking about “Do it Yourself Marketing” on May 5th, give us an insight to a tip you will be sharing: I suggest to first take the time to create action plan for how make time for marketing in your schedule with just 30 minutes a day.

How much focus should be on social media vs. traditional PR? Depends on your target market, if you’re finding the people you want to reach are on social media or not. I suggest 50% on both.

Another PR tip to share? Choose 1 publication or website you want to get press with and focus one at a time. Reach out to them and create a really good relationship with them and then move on.

How would you create a good relationship with the press? Social media, calling, emails have to be personal (not a mass email or press release). For example for a blogger, “I read an article on your website about… I’d like to share …. I think it’s relevant to your audience and would like to see if you’d be interested in featuring… ”

Tell me about your services:

Public relations planning and campaign development

Press releases, media alerts, press kits

Custom media list creation

Pitching and establishing long term relationships with media

Analyst relations

Award and speaking opportunity outreach

Copywriting including byline articles, case studies, and newsletter content

Web content

Media training

Thank you Allison for speaking at our event, the OC Startup Princesses are fortunate to have you! Follow Allison on Twitter @Allison_Y  or contact her at 626.841.1640 or allison <at> noticepr.com

Written by startupprincess · Filed Under Interviews 

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