Early Bird Registration Ends APRIL 1st for Startup Princess Academy at Disneyland Hotel, CA (April 17-18)
March 30, 2009
Hey Startup Princesses!! NOW is the time to get your tix! Don’t miss out on the great savings and giveaways we’re doing for the Early Birds!! You’ve got until April 1st @ midnight to finish making your plans to travel or be there so you can Make your Wish “Happen” for the Startup Princess Academy at the Disneyland Hotel April 18th (17th is optional fun night at Disneyland).
Here’s the link with the full details: http://www.startupprincess.com/Academy/Disney/Signup.html
Did you know this is the second Academy we’ve done? Our first one was November 2008 in Midway, Utah at the Zermatt Hotel and Spa. Here’s a slideshow with photos by Ellen Marden of Zoom Album and professional photographer Justin Hackworth. The event was so fun, so intimate, and so intense that we decided to repeat it. Don’t miss our next Academy at the Happiest Place on Earth–DISNEYLAND!! The song “At Your Side” is by Stephanie Smith.
The Soccer Mom Myth: A Must Read for Marketing to Women
October 29, 2008
Our Startup Princess Retreat next week features presentations by Holly Buchanan, the co-author of The Soccer Mom Myth. Holly is based in Virginia and has 20 years experience in marketing and has clients such as Volvo, 1-800-Flowers and has many more based all over the world. The Soccer Mom Myth (co-authored by Michele Miller) was released this Spring and if you haven’t purchased a copy yet, I highly recommend it. It is the best marketing to women book I’ve ever read because it is up-to-date with online and offline strategies has REAL case studies and REAL how-to information to guide business owners and marketing professionals in creating great marketing strategies and campaigns. Retreat attendees will receive a complimentary copy of this book, but the rest of you unable to join us can find one on Amazon. 
The book discusses the stereotypes that are often found in advertising to women (one of the biggest being that we’re all “soccer moms”), why is this the case? The book says its because often marketers lump all women into one category and then they wonder why women aren’t relating to their campaigns or responding to their messages. It’s time to reconsider our approach.
Some ideas shared in the book to win women’s attention, respect, and dollars are Read more









