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Women Entrepreneurs from Canada, Indiana, Utah, Washington, and Canada Participate in Startup Princess Academy at Disneyland April 17-18

April 14, 2009

The Countdown BEGINS! We can hardly waihttp://www.family-vacation-getaways-at-los-angeles-theme-parks.com/images/DisneylandMickeyMiney.gift to get to the Disneyland Hotel this weekend! 40+ Attendees, Speakers, and Sponsors will gather from all over the USA and Canada to connect, learn and share…and see Mickey Mouse!

We hate to say “No” to anyone who at the last minute wants to join us so we kept a couple spots open. Let us know if you found a way to attend at the last minute and wish to join us otherwise, we’ll miss you!

If you’d like to follow pre-event conversation on Twitter, follow the #SUPA hastag and get to know attendees and speakers.

Written by startupprincess · Filed Under Feature, News 

Join us for our Next Startup Princess Academy at Disneyland, California April 17-18

March 1, 2009

It’s official. We’re going to Disneyland!! It’s a dream come true for Startup Princess and we want YOU to join us. It’ll be a fantastic time for networking, playing, and MARKETING STRATEGY.

The theme of the event is


“The Magic of Marketing to Women Online.” This is the second event we’ve done dedicated to this topic and we have an exciting line up of Fairy Godmothers to share their marketing wisdom with you.

We’re limiting the event to 100 women so it’ll be a wonderful, intimate and action-packed weekend. Early Bird Pricing is good until April 1.

 

Here’s the details, visit this link: http://www.startupprincess.com/Academy/Disney/Signup.html

Written by startupprincess · Filed Under Feature 

How to Avoid Big Mistakes in Marketing to Women Online

March 12, 2008

Today’s magical wisdom provided by Fairy Godmother Holly Buchanan, co-author of The Soccer Mom Myth, newly released this week. Congrats to you and Michele Miller for making it to the finish line (or shall we say scoring your goal?) A full review of the book will come soon… reading it while I’m on my treadmill! (not kidding) ;) Anyhow, the following article will give you a glimpse of Holly’s work and research. Enjoy! (BTW, Holly, I need a bigger photo of you…sorry it’s so small here).

Women are shopping online in record numbers. The Internet is the perfect fit for women’s increasingly busy lives.

But don’t make the mistake of thinking women shop the same way online as they do offline. Offline, she is much more likely to browse, look around, see what’s new, even socialize with friends.

Online she is task oriented. She does not want to browse for hours. You must make it easy for her to accomplish her goals quickly and easily.

There are specific things you can do to create a better online shopping experience for your female customers. In my e-book, The 7 Biggest Mistakes in Marketing to Women Online, I look at the top mistakes online marketers make and how to fix them. Here are a few of the top mistakes:

#1 – Believing the Lowest Price Always Wins. Some things actually matter more than price. Providing what she feels is a good value is always important. But she may pay more to find something that is just right.

What can you offer to her that perhaps an online store can not? More selection? More product information? A chance to get to know who you are? (You do have an About Us page that tells your story, don’t you?) A chance to gather information and ask questions without feeling pressured? There are many advantages to shopping online. Make sure you take advantage of those advantages.

#2 – Failing to Establish a Relationship with Her. Have you noticed that most websites leave you feeling cold? You don’t feel like you really know who the company is?

Speak her language. Most websites have copy that is formal and full of clichés – “We’ve been in business since 1987 providing turnkey solutions to take your business to the next level.” Try using a more conversational tone, lose the clichés, and get rid of the techno-jargon. Be clear. This does NOT mean be condescending. It simply means if you have a benefit that sounds technical (think product specs) explain how that feature is a real benefit to her.

Read more

Written by startupprincess · Filed Under Feature, Uncategorized 

  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!