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The Soccer Mom Myth: A Must Read for Marketing to Women

October 29, 2008

Our Startup Princess Retreat next week features presentations by Holly Buchanan, the co-author of The Soccer Mom Myth. Holly is based in Virginia and has 20 years experience in marketing and has clients such as Volvo, 1-800-Flowers and has many more based all over the world. The Soccer Mom Myth (co-authored by Michele Miller) was released this Spring and if you haven’t purchased a copy yet, I highly recommend it. It is the best marketing to women book I’ve ever read because it is up-to-date with online and offline strategies has REAL case studies and REAL how-to information to guide business owners and marketing professionals in creating great marketing strategies and campaigns. Retreat attendees will receive a complimentary copy of this book, but the rest of you unable to join us can find one on Amazon.

The book discusses the stereotypes that are often found in advertising to women (one of the biggest being that we’re all “soccer moms”), why is this the case? The book says its because often marketers lump all women into one category and then they wonder why women aren’t relating to their campaigns or responding to their messages. It’s time to reconsider our approach.

Some ideas shared in the book to win women’s attention, respect, and dollars are Read more

Written by startupprincess · Filed Under Feature, Startup & Grow 

  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

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