Maximize Your Travel Experiences by Connecting with People in Your Industry via Social Media

March 15, 2010

This week I have the absolute pleasure of a work/vacation ‘down under’ in Australia and New Zealand. Since I’m an uber-connector, the first thing I wanted to do when the trip became a reality wasn’t to cuddle koalas (although that’s #2) was to meet lots of wonderful entrepreneurial women.

Thanks to Twitter, I’ve connected with about a dozen fabulous women and have some fun meetups planned during my trip. The easiest way for me to find the type of women I want to connect with who share my goals/intentions is to do a search via Twittergrader and search first for city and then scan the list for who looks like an interesting match for you based on bios/profiles and then simply send them a “@” message to get their attention and say something like this: @____ I’ll be in Auckland 3/26-27 and organizing a tweetup for women in biz, would love to connect, pls DM if interested. This is such a simple, easy tool for us to reach out to new people we’d like to connect with and just consider the possibilities for business and new friendships!

Now, one thing I’d definitely remind you that if you’re going to approach complete strangers and invite them to meet with you, always meet in a public place during daylight hours is best and meet in small groups if possible. Also, I’d recommend that you have a good look at your Twitter profile and link before you send out requests because no doubt people will be checking out your sanity and background before they accept your invite (at least I always do!!)

Enjoy meeting new people IRL (in real life) in foreign cities when you have the chance, your trip will certainly be more rewarding if you do. Connect with me on Twitter, I’d love to meet up on your next trip to Utah, I’m @startupprincess

Kelly King Anderson is the Founder and Managing Director of Startup Princess. She loves to connect, say hello!

Startup Princess, Sponsors, and Best-Selling Author Seth Godin Raise More than $6500 for ‘The Red Cross for Haiti Relief Fund’

February 24, 2010

For Immediate Release

Contact:

Michelle McCullough

Business Development Director, Startup Princess

801-856-4765

Startup Princess, Sponsors, and Best-Selling Author Seth Godin Raise More than $6500 for ‘The Red Cross for Haiti Relief Fund’

SALT LAKE CITY, Feb 24 – More than $6500 was generated for Haiti Earthquake Relief February 12th when best-selling author, speaker and marketer Seth Godin spoke at a fundraising luncheon in Salt Lake City, Utah. 

The money will go the American Red Cross’s vital efforts in the earthquake-battered Caribbean country.

The event was put together by StartupPrincess.com, whose many members nationwide were powerfully affected by the many images of devastation in Haiti and wanted to help those in need.

“We are very grateful for the generosity of corporate sponsors and contributions raised through our event that made this donation to The Red Cross Haiti Relief Fund possible.,” said Kelly King Anderson, Startup Princess Founder.

Event sponsors included: Mindshare Technologies, Mozy, Zenprint, familylink, The Rail Event Center, FundingUniverse, Persnickity Graphic Design, TwitJump, Gold’s Gym, doodads Promotional Products, SEO.com, LAVA7, doba, Bank of American Fork, XMission Internet, Reagan Outdoor Advertising, OnlinePRBook.com and John Evans Company

About StartupPrincess.com. StartupPrincess.com is an international network committed to Empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, and inspire one another.

Arrangements for the appearance of Seth Godin made through Greater Talent Network, Inc, New York, NY.



Hiring College Students Has Changed My Life and My Business

January 10, 2010

Graduating Students

Over the past five years I’ve hired college students to help me in a range of capacities–home care and organization, babysitting, teaching my children music lessons, and to assist me with business development, graphic design, and more. Students have worked with me as interns (for college credit) and in part-time capacities Read more

Happy 2010 from Startup Princess!

December 23, 2009

My heart is full of gratitude for all of you! Thank you, thank you, thank you for making 2009 so fantastic by loving our community and supporting our events, reading this site, and connecting on Facebook Startup Princess Group & Twitter! We look forward to the year ahead and have some wonderful plans in the works to help you all take your business dreams to the next level! Can’t wait to see you again and hear what’s next for you.

May all of your 2010 Dreams come True!

Kelly King Anderson, Startup Princess Founder/Managing Director

Startup Princess Included on Forbes List of 30 Women Entrepreneurs To Follow On Twitter

December 8, 2009

Recently, Forbes.com published a list of the top 30 women entrepreneurs to follow on Twitter.

Not only is this a fantastic networking resource for so many of us in the Startup Princess community, but it’s an honor for Kelly King Anderson, the original Startup Princess herself, to be featured on the list.

We hope that you’re all taking advantage of the awesome opportunities at hand. Thanks for helping make Startup Princess the success it is!

Moments of Peace- Gwen Bell’s Best of 2009 Blog Challenge

December 8, 2009

balanced-rocksI’ve been inspired by this month’s “Best of 2009″ blog challenge created by the extraordinary Gwen Bell, one of our favorite Fairy Godmothers here at Startup Princess known all over the world Read more

KSL News Features Startup Princess in Story on FTC Blogging Regulations

December 7, 2009

Video Courtesy of KSL.com

How to Prepare For Your Next Media and Press Opportunities

November 4, 2009

Many Startup Princesses are thinking about how to how to get more media and press opportunities to increase business opportunities, sales, and expand their reach. If this is you,  I hope you’ll love this post and treasure the gems I share- there are lots of little tips and tricks that I’ve learned over the past year from top media experts and from participating in several media gigs for print and TV, including 3 cover stories, most recently on the Cover of Wasatch Woman September/October Issue 2009 and competing for Mrs. Utah in 2008. If after reading this postimagemediaacademy_logo_01 you’re ready for MORE media training I want to invite you to participate in The Startup Princess Image & Media Academy November 13-14, we have a few spots left and I’m positive you’ll learn a great deal as well as enjoy getting your headshots taken by a celebrity photographer and pitching to media experts.

WasatchWomancroppedBefore You Seek Media Opportunities:

Personal preparedness: Are you mentally, emotionally, and physically ready for media? Take inventory about what you need to do personally to be ready and put your best face forward. Consider any mentors or trainers that you may wish to consult with before you move forward. Adopt my mantra “Ready for media at any moment” and then walk the talk…BE that kind of person who the media will be attracted to interview and feature. I love Wayne Dyer’s Power of Intention and Heather Madder’s audio CD’s for connecting to Spirit and Divine Purpose, www.HeatherMadder.com

 

Business: Now take inventory on what your business needs to do to be ready for media for example, is your website updated? Do you have product in stock? Is your location ready for a photo shoot or video crew? Do you have a media kit? Product samples? Can you afford to send product (when requested) to press? Have you identified why you want press and what you’ll do once you get it? Create a press page now with any press you’ve had in the past on your website.

 

Time: Preparing for and doing press can take a lot of time and while worthwhile, your business needs to be able to function while you’re away doing PR so you may want to consider now if you haven’t already how your business can be run by an assistant or someone else when you represent your company elsewhere. (Reference for creating business systems: Emyth Revisited)

 

How to Get Your Own Press: There are many resources, blogs and books available for how to get your own press. Here’s one of my favorites for mom entrepreneurs: www.PRinYourPajamas.com. Check out her ebooks and media list: http://www.prinyourpajamas.com/mom-media-list/

 

Great Free PR Tips: http://zfpr.com and http://www.publicityhound.com/

 

To be considered as an expert by press: http://www.helpareporter.com/

 

Pre-Media Checklist 4 Weeks Out (or as soon as you know) Once you find out that a media opportunity is in the works, celebrate but don’t announce it on your blog or publicize it until you have approval from the producers or editor because they might change their mind about including you or your company.

 

Find out the details of the media opportunity. Who is interviewing you? Who is the audience? Is it live or pre-recorded? How long will you be interviewed? Can you get a copy of the questions beforehand? Will hair, make up, and wardrobe be provided? Is it possible to do a promotion during the interview? Write down anticipated questions and answers in short sound bites so you can be natural and conversational.

 

Media Training: Notice your comfort level in front of a camera, if it makes you nervous then you might want to have different friends take your photo or film you. Practice interview questions on camera and notice your head movement, smile, etc. Do you seem relaxed or stressed? How do you sound? Confident? Keep repeating the mantra, “Ready for media at any moment”. Consult a mentor or coach if you wish to become comfortable, professional, or more articulate.

 

Get ready to SHINE!! Image Consultant, Cherie Burton taught me that it’s not what you’re wearing that they’ll notice first, it’s the sparkle in your eye, it’s your Spirit that makes the first impression. I highly recommend her “Permission to Shine” CD available at www.bluerosecommunications.com

 

Love the Glamour. Catch up on the current style trends and fashion of the season (and next); take a look at Eliza Magazine (a new magazine for modest high fashion and trends), Lucky, and In Style. Look at professional hip brands Ann Taylor, Banana Republic, Chico’s, Talbot’s, and more to get ideas for color trends, textures, accessories, and more. Tip from Starley Murray, Celebrity Image Consultant: Look closely at the clothing on the models in the photos and in the store mannequins, professional stylists were paid to design those outfits and combinations, they are usually the best pieces in the store.


Read Style Statement by Danielle LaPorte and Carrie McCarthy to learn about your authentic style personality and enjoy a beautiful self-discovery. Danielle writes at www.whitehottruth.com.

 

Check out Cardigan Empire blog by Reachel Bagley www.cardiganempire.com She has wonderful style guides for every body type.

 

Make a hair and color (if needed) appointment for 1-2 weeks before the media opportunity and another one if you want the stylist to do your hair the day of the event.

 

You also might want to have your make up professionally done to practice prior to the event. There is a different of make up for camera verses everyday make up, I like MAC for camera.

 

Consider if you need a facial to oxygenate the skin or cleanse of impurities. You may wish to start using a celebrity beauty treatment of plain (full fat) natural yogurt mask for 5 minutes before you shower to restore the pH balance. I’ve done these masks for 18 yrs! As far as skincare brands go, there’s so many good ones. I personally I love M2, Sothys and Dr. Irena Eris skincare.

 

If you’re concerned about any fine lines you might like to try “Frownies”, a product (adhesive paper stickers that help retrain face muscles) I found over a year ago recommended by Oprah. I have seen great results with it and love the price too.

You may want to have your teeth professionally whitened or use teeth whitening strips

Increase water intake (up to 1 Gallon!)

 

Up your servings of fruit/vegetables especially berries and tomatoes and eat all the fish you can, especially salmon. Resource: The Wrinkle Cure


Consider your exercise level; sleep schedule, and supplements (recommend flaxseed and fish oil)

 

Assess wardrobe, consider asking sponsors for jewelry or clothing for you to use in the press opportunity.

 

Get properly fitted for a new bra that has full support if it’s been awhile (you will feel so beautiful and feminine!) Don’t forget to check out hosiery, spanx (if you want to flatten your tummy) shoes, and jewelry!

 

This is also the time to consider any special changes to your website so that when the media hits you’ll be ready for not only the surge in traffic but also a way to leverage the opportunity with a special incentive for customers.

 

One Week Before Confirm all details with the media. Make sure your business promotion is ready to go, site is current, etc. Get a massage. Get some rest.

 

Try on all of your clothes and accessories and film yourself in the outfit sitting down (if it’s for TV) and see what you think, ask your friends. If it’s for print, take photos and do the same.

 

Purchase anything you need to be prepared. Have your eyebrows professionally done. Hydrate, hydrate, hydrate! Eat lots of salmon, berries, and tomatoes… take your Omega3’s

 

Day Before I like to get my hair done the day before a media event if it’s early in the morning because then I’m not trying to schedule too much on the day of the press and my hair can hold really well overnight, you might try that idea.


Paint your fingernails and toenails a neutral color (you might not think anyone will notice your toes but I was asked to be barefoot in a formal outfit and run in a water fountain recently for a magazine, so you never know!)

 

Make sure everything you’re wearing is in good form, ironed, etc. Make sure everything fits properly. You might consider a back up shirt or outfit to bring with you in case you’re wearing the same color as the hostess (this happened to me also!)

 

Put together a media bag with your make up, hairspray, hair shine spray, safety pins, fashion tape, tweezers, razor, visine, static spray, scissors, extra nylons, mints, water bottle, toothbrush, a button down shirt (to wear there and not mess up your hair), and anything else you might need or want with you.

 

Go over any speaking points or “sound bytes” that you might want to include, but don’t be afraid to be candid and natural, the real you will shine best without a script when you’re prepared and know your business inside and out (which you do!)

Get to bed early!

 

I love Celebrity Make up Artist Starley Murray’s tip to lightly brush your lips with your toothbrush to exfoliate them and then wear lip balm to bed.

 

Go over an uplifting thought before bed and connect to your Spirit. Recently when I was being photographed for a magazine cover my dear friend Quinn Curtis, Founder of Created by Mom brought me the beautiful Marianne Williamson quote handwritten and it was just the perfect thing to inspire me and remind me of who I am and connect me to my life purpose. Here is part of the quote:

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God.


Day of Event -Take a Deep Breath! Enjoy the excitement, but try to relax. You might want to do stretching or yoga if you’re nervous. Say a prayer, mediate, do what you need to do to feel peaceful and ready.


Use a GPS or Mapquest to find the Location so you arrive early 15 minutes.

 

Bring your clothes with you to the studio or location; do not wear it there. Bring everything in a hang up bag and bring a small mirror with you in case there is no mirror (I’ve had to change in a utility closet recently).

 

Check in with the person who invited you (producer, assistant, etc.)… be friendly, consider bringing a little gift, and overall- enjoy yourself!

 

SHINE> Share your passion and your story with enthusiasm and confidence, when you’re planned and prepared you have nothing to fear.

It is always your responsibility to get a copy of the press or clip, do not ask the producer or editor for copies unless they volunteer to assist you with this. If you would like to get extra copies for press purposes ask if you can purchase some directly or at a discounted rate, often they will provide a few copies, but is not to be expected.



Kelly King Anderson, Founder of Startup Princess is available for private coaching in Image and Media. To contact her please call 801-856-4765 or email her

 

 

Make a Wish, Make it Happen!

Finding Time for Your Passions: 5 Keypoints

October 7, 2009

Join Kelly King Anderson for Free Teleseminar on Pre-Media Planning Thursday 9/24 7pm MDT

September 21, 2009

Please join me for our second teleseminar pre-Startup Princess Image & Media Academy this Thursday, Sept 24th at 7pm MDT. I’ll be talking about pre-media planning and preparation, you can download my PDF on the website here.  In the past 18 months I’ve been on two magazine covers and featured or included in another 9 magazines, plus I’ve been a guest on numerous tv, radio, and podcasts. I hope to share a few insights that I’ve learned with you, please listen in!

Here’s the call details:

Call: (712) 775-7300
Participant Access Code: 600073#

NOTE: Please do NOT announce your name when prompted if you join the call after 7:05pm we’ll be recording it and it disrupts the call, use *6 to mute yourself on the call and eliminate background noise, thank you!

If you’d like to hear last week’s call with Cherie Burton, (it really was amazing and inspiring!) here’s the details:

call (712) 775-7399 Access Code: 600073#

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