Elevation 2013

July 29, 2013

Many of you know and love Tiffany Peterson.

If not, Tiffany has been a coach and friend of mine for the last 3 years and I’m THRILLED to let you know about her annual event: ELEVATION.

Tiffany Peterson's Elevation

With new content, amazing guest speakers, and powerful networking the value of this event exceeds the ticket price.  BY FAR. I attended Elevation in 2011 and couldn’t believe the value from sitting in Tiffany’s event that weekend.

In fact, early bird tickets are available until August 1st, 2013.

Elevate your mindset.

Elevate your sales.

Elevate your success.

Elevate your life.

If you are in control of your paycheck as an entrepreneur, small business owner or sales executive, you need the training that will be shared in this two and a half day event.

register130 tickets have already been sold to this event, with attendees flying in from all across the country.  This event will sell out (Tiffany’s Sales Bootcamp sold out a week before the event and she had to turn people away!)

Kelly Headshot

“Tiffany Peterson is an outstanding coach. I hired her to help me move forward in sales and after just ONE month I made significant results that ended up generating thousands of dollars in income. The money has been valuable, but really it’s the skills that I’m most proud of that I learned and developed that I now apply to every aspect of my life to make my dreams a reality. I’ve increased momentum so I’ll definitely be staying close to Tiffany for accountability!!” -Kelly King Anderson
 Founder, Start Up Princess

The Power of Starting Something Stupid by Richie Norton- Book Review

March 5, 2013

Comments & Review by Kelly King Anderson, Founder of Startup Princess  “The Power of Starting Something Stupid” by Richie Norton releases TODAY.  Get your copy on Amazon.

What do you have in common with Richard Branson, Steve Jobs, Sara Blakeley, Ben Horowitz, Walt Disney and William Shakespeare?  If anyone has ever told you “You’re CRAZY!” for your startup dreams, you’re not alone!

The Power of Starting Something Stupid, Richie Norton, Author, Entrepreneurship, Small Biz

Adam & Eve were the first entrepreneurs if you consider they figured out how to survive which is #1. They were in a constant growth and innovating business model. Why do we think because we are their posterity that we get to be comfortable and stop this type of mindset? Seriously. I tell my students if we aren’t progressing and working on ourselves we’re asleep and/or nearly dead emotionally spiritually, physically, and mentally.

Richie Norton refers to this concept in his new book, The Power of Starting Something Stupid as “Living in Permanent Beta”. He talks about Reid Hoffman of LinkedIn and how he suggests we “be nimble, invest in yourself, build your network, take intelligent risks…and have a mindset brimming with optimism because it celebrates the fact that you have the power to improve yourself and the world around you.”

AMEN to that. Let’s decide TODAY, right NOW to better ourselves every single day of our lives.

More gems from Richie are ready to be discovered.  Preorder his book. You’ll love it!


Salt Lake City, You’re Invited to Kelly King Anderson’s Ready to Receive Event March 8th!

February 19, 2013

Aloha Startup Princess Friends!

I am delighted to present a special event for you on March 8th in Salt Lake City at the gorgeous, luxurious GRAND AMERICA HOTEL.

This event, “Ready to Receive: A Faith-driven Discussion on Choosing Abundance” will connect you with like-minded friends, inspire you and give you real tools for how to include and increase faith in your life and business to co-create your life with God and create the abundance you seek in every category.

I am very passionate about this topic and can’t wait to share with you!

Details here:


I look forward to seeing you there!


Founder of Startup Princess
and Creating with God http://www.creatingwithgod.co

Startup Princess + @DanielleLaPorte – Past, Present & Future (See her LIVE in SLC 2.21.13)

January 15, 2013

From Startup Princess Founder, Kelly King Anderson

“Back in 2006 I read an interview of this cool Canadian biz/author/style girl with dreadlocks named Danielle and I fell in love with her vibe so I reached out and asked her to be a Startup Princess Fairy Godmother.  She said YES.

It has been one of the most inspiring connections for me ever since. Since then she’s been a personal mentor, served on our board for a bit and is a beautiful soul that I treasure. She even helped me select our Startup Princess logo back in the day (still adore it). She contributed content to our blog for years and we’ve had her speak for Startup Princess retreats/conferences/teleseminars. On her press page is a quote from me about why I love her message and why we keep asking her to speak for us and our amazing ladies.

“You know how to create an emotional connection with an audience regardless of the medium. You’re the real deal. …deep and beautiful, strategic and focused. We can’t wait to have you back!”

– Kelly King Anderson | Founder, Startup Princess

Now Danielle is more than big stuff. She’s on the lists. She sells thousands during a launch on the first day (The Desire Map) and she’s continuing to make an international name for herself in massive ways. She’s part zen and part biz strategist with a mother’s heart.

If you haven’t been fortunate to hear Danielle LaPorte speak yet LIVE you really *MUST* consider attending “An Evening with Danielle LaPorte” in Salt Lake City (location to be announced soon) FEBRUARY 21st. This is a very unique and choice opportunity.

This event WILL SELL OUT.

People WILL FLY in for it.

People WILL be Transformed.

People WILL weep if they miss it.

Here’s the details: http://startupprincess.com/success-on-your-own-terms-an-evening-with-danielle-laporte/

Enjoy every second of it.


10 Tips to Becoming a Powerful Networker

September 20, 2012

10 Tips to Becoming a Powerful Networker (for live events, not so much for social media networking…) 

1. Define your purpose. What do you want? What do you need next? Know what you’re seeking.

2. ALWAYS Show up to serve. (Borrowed that phrase from my mentor and friend, Tiffany Peterson). This is a beautiful way of expressing the concept that when you show up in life, at an event, coaching call, any interaction that you have with others, you are there to benefit and serve them with what they need, to assist and support, offer your best.

3. Be sincerely interested. Ask Great Questions; Listen Intently. Know what they need next, how their family is doing, what their passions and dreams are.

4. Be enthusiastic. Smile. Believe that all things are possible for others and yourself. Create an attitude of joy and gratitude, people will love to be around you. Be involved in important, meaningful work either as your primary source of income or as a volunteer.

5. Share the good others are doing that you “know, like and trust”. Promote others. Recommend others for PR opportunities. Give referrals. Become a client. Help others achieve their goals. Volunteer to help. Make introductions.

6. Keep in Touch. Exchange critical info… create or use a Contact Manager system, at least in your contacts on your phone and email. Make lists on Twitter and Facebook to organize who you want to follow. Keep a file on your contacts, what do they like, what have you done with them, what samples or services have they tried, etc. Be active in at least one community online. Join local and international alumni groups, special interest or service groups, etc.

7. Create an opportunity to get to know them. Such as invite them to lunch, send them a sample of your product or offer a service for free. Have them join you at an event. Differentiate yourself from others, go over the top to make them feel special and valued.

8. Remember passion sells. When you’ve established friendship first, naturally people want to know what you do and support you too. Share your excitement for what you do and how you are unique and they will want to be a part of it and help you succeed, either by buying your product or service or helping you with what you need by referring you to others.

9. Evaluate how you are doing. Ask yourself are you sincere? are you a good listener? are you helpful? are you a friend? Are you getting their info after events and reaching out afterwards? Making an effort to form relationships? Read The Connectors by Maribeth Kuzmeski and see her evaluation forms.

10. Remember at the end of the day, networking is making a new friend. Who doesn’t want that? We all do! Have fun and who knows who your next new best friend will be. Some of mine were found on Twitter and then we met up at a live event, and the rest is history.


Kelly King Anderson, the Founder of Startup Princess considers herself a power connector, as she helped to build an online community of over 200,000 and is in the top 25 of most powerful women on Twitter according to Twittergrader for over a year. She has created and formed many powerful relationships and values these tips she has learned over the years. Kelly is currently an Entrepreneur in Residence at BYU Hawaii and loving it.

You Have Everything You Need To Succeed

September 4, 2012

What are some of your gifts?

Announcing the 2012 Startup Princess Fairy Godmothers

December 1, 2011

This was a really tough decision to make.  There are some super impressive women entrepreneurs out there!  Thank you to all who applied.

Our Fairy Godmothers will serve as our experts for the year.  They will share their knowledge and expertise through online posts, teleconferences and will speak at our live events.  We look forward to working with them in 2012 and we look forward to providing you with the resources you need to have a fantastic year personally and professionally!

Here is our list of 2012 Fairy Godmothers!

Kelly King Anderson, Founder of Startup Princess

Kelly King Anderson

Kelly King Anderson, the Founder of Startup Princess has always been passionate about making a difference in the lives of others.  Previous to Startup Princess Kelly worked as an Assistant Producer for a Radio Station, Account Executive for a Marketing Firm, and as a Freelance Publicist for an International Tae Kwon Do Champion, helping her client to receive national media attention on Today’s Show, CNN, and more.  Kelly has been featured on the covers of Wasatch Woman and Utah Business magazines, Named one of the Top 30 Women to Watch in Utah Business and has published multiple business articles online and in print. Her specialties are in marketing strategy, PR, branding, life and business planning, and social media. The Startup Princess Twitter account updated by Kelly is considered an Elite account – ranked in the Top 25 of Most Powerful Women on Twitter by Twittergrader with over 130,000 followers.

Work/Life Balance Expert & Marketing Expert Michelle McCullough – Managing Director for Startup Princess

Michelle is the Managing Director for Startup Princess.  Michelle became a partner in Startup Princess (http://www.startupprincess.com/) in 2008.  Michelle has been focusing on event planning, marketing, affiliates, sponsorships and partnerships. Over the past 3 years she has coached women entrepreneurs and helped them grow their businesses from “dream in development” to established thriving businesses.  Michelle is a speaker, strategist, success coach and a serial entrepreneur. She started Doodads Promotional Products (http://www.doodadspromotional.com/) when she was 19. And has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads Promotional Products as a successful side business. In 2008 when Michelle quit her full-time job to be home more with her newborn son, she moved Doodads to the front burner and doubled the income in 2008 and doubled it again in 2009.  Today it continues to thrive.  This year Michelle launched a program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives.  She believes that life balance is a myth, but she provides practical tools for personal and professional success.

Strategic Entrepreneurship Expert – Adelaide Lancaster of In Good Company from Philadelphia, PA

Adelaide LancasterAdelaide Lancaster, co-founder, is a successful entrepreneur who excels at making business ideas a reality and helping businesses grow to their potential.  Adelaide is both a strategic thinker and a master implementer.  She has spent her professional career dedicated to helping women find work that is meaningful and rewarding. Adelaide was recently featured in the book Upstarts!, as one of 60 Gen-Y entrepreneurs who are rocking the world of business.  Adelaide was co-founder and Principal Partner of Berkman Fives a consulting firm that helped women professionals with career development and advancement and women entrepreneurs with business growth and efficiency. Adelaide also is a contributor to The Huffington Post and Daily Muse.

Adelaide also co-authored the book “The Big Enough Company”.

Sales Expert – Tiffany Walke Peterson of The Lighthouse Principles from Salt Lake City, UT

Before founding her own company, Tiffany worked with and for many popular authors and groups, both selling and teaching the content for Franklin Covey, The 7 Habits of Highly Effective People, Jack Canfield, The Success Principles, and The Chicken Soup for the Soul series, and Robert Kiyosaki, of the world famous Rich Dad, Poor Dad series. The opportunity to be mentored and trained by some of the world’s best authors, teachers, and content has significantly influenced her own successful results and the results she helps others to achieve today.  Tiffany received many promotions in her corporate life experience, managing multiple sales teams and projects, with a responsibility for sales budgets that ranged from $7.5 million to $40 million in annual sales revenue. Due to her record breaking sales achievements, she was sought after to train and mentor her proven sales style, process, and techniques to other sales associates, of which ultimately led her career and her passion for training, speaking, and coaching to evolve into what is now her own business. Tiffany has successfully trained and coached hundreds of sales people, with an average of 30% increase in sales revenue due to her proven methods.   Tiffany is the Founder and President of The Lighthouse Principles, Inc, a training and development firm offering proven methods and strategies to align individuals and organizations in creating success with their own goals, results, and purpose.

Traditional and Digital Publishing Expert – Ishita Gupta of Fear.less Magazine from New York City, NY

She understands the blogosphere, how to build a tribe of supporters, and how to use the power of the Internet to market ideas. She helps both first-time and veteran authors do just that. As Head of Hoopla and Media at The Domino Project, a new publishing house powered by Amazon, she launched 6 bestselling books, and helped market 100,000 copies of the most recent book, Read This Before Our Next Meeting, in the first month. She also launchedLinchpin: Are You Indispensable, one of the bestselling business books in 2010 (and had a page in the book.)  She founded and runs Fear.less magazine, a popular digital magazine that profiles hundreds of bestselling authors, entrepreneurs, artists, thought leaders, and many others on how they’ve overcome fear; The magazine has been called “Fast Company meets Oprah” by its 10,000+ readers.

Product Development Expert – Jude Anker of Anker Consulting from Park City, Utah

Jude holds that innovation simply isn’t as unpredictable as many people think—that intentional innovation in product development is a systematic process. So much so that she’s currently developing a playbook on how leaders and teams can best ideate, conceive, develop, test, roll out, and improve their new market offerings. With focused expertise in both sustainable design solutions and strategic business planning, Jude has guided both corporations and independent inventors, including Little Giant Ladder Company, Connor Sport Court, BullFrog Spas, and Soul Pole ski and trek poles. A true connector, Jude offers a network of potential resources and specialized talent via her relationships with proven vendors in the areas of product design and engineering, business banking, IP law, PR, marketing services, and website design and development.

Branding Expert – Rebecca Servoss of Persnickety Graphic Design of Salt Lake City, UT

Rebecca Servoss is an extremely talented Graphic Designer and Branding Expert. She also has a background in corporate branding and marketing strategies. She graduated from the University of Utah with a degree in Marketing and Advertising. Since then she has served as graphic designer, brand manager and creative director at several large companies. After leaving “Corporate America” Rebecca opened the doors of her own successful graphic design and web agency. Her talents and abilities assist clients to not just have a pretty logo, but a powerful identity branding message. Not only does Rebecca have powerful business branding intuition and an impeccable eye for design, she also has a gift for guiding entrepreneurs to discover who they truly are so their essence and passion can be communicated properly in their identity branding.

Style that is accessible and achievable is the cornerstone of Karen Hughes’ mission. With humor and grace, she shows audiences how to connect to that little girl inside, transform your wardrobe, and discover the potential to shop with confidence and dress successfully no matter where they are in their life.  I am a Certified Image Professional and received my training from London Image Institute, SciArt and The Australian Image Company and am a Graduate of Auburn University’s Merchandising and Apparel Program. I’ve been featured in newspapers, magazines and radio programs in and around the Southeast and some recognized business names include: Chick-fil-A, The Boston Consulting Group, Hogan Construction, CNN, Northwestern Mutual Financial, INPO, and Marca Inc.

Public Relations Expert – Cinnamon Bowser of Nail Taxi from Alexandria, VA

Prior to starting Nail Taxi, Cinnamon worked for 14 years in the public relations/communications arena. In the six years that Nail Taxi has been in business she has done all of their PR resulting in FAB coverage! Nail Taxi has received coverage in Family Circle, Entreprenuer, Fast Company, the Fine Living Network, Daily Candy (in multiple cities),The Knot network, Lucky, Allure, CNBC (Donny Deutsch), The Fine Living Network, Nails Magazine, NailPro, Washington Post, Washingtonian, Capital File, Chicago Sun and Tribune, local TV network affiliates, Small Business TV and dozens of web sites. Later this month we have a story coming out in Woman’s World and in the next few weeks Nail Taxi will be on Working Mother.com.

This incredible media coverage has allowed Nail Taxi to grow o cities across the United States and now the Bahamas! PR also increased my visibility and has helped me to win some prestigious awards including the 2008 Home-based business champion of the year for the U.S. Small Business Administration and a 2011 TOP 50 MOMPRENUER award from Babble.com.

Social Media Expert – Mandy Allfrey of The Buzz from Asheville, NC

mandy allfreyMandy is a digital marketing professional, speaker, and blogger, having over 12 years of marketing experience in multiple industries. The founder and CEO of Social Media Architecture Company, The Buzz, of Salt Lake City, UT. Clients located across the United States, Canada, & the Caribbean. Mandy engages with corporations, clients, and groups teaching the value of social media and best structuring the best strategies for your business. She is also the founder of Cafe Grace, a positive, uplifting environment on Facebook (www.facebook.com/cafegrace) that makes a positive impact and creates influence in the lives of others. 

Online Marketing Expert – Desiree Scales from Bella Web Design from Atlanta, GA

Desiree Scales ♫Desiree Scales brings over 15 years of expertise in online marketing to customer projects at her award-winning company, Bella Web Design, Inc. With a background as a web designer for a major U.S. corporation, Delta Air Lines, Desiree delivers sound advice and outstanding solutions for her business customers. Her expertise and experience has evolved into a passion to educate people about online marketing and technologies that foster success. She has been a featured speaker at companies, conferences and seminars speaking on topics about web design, social media, online marketing and protecting teens on the Internet. Desiree also hosts The Bella Buzz, a weekly podcast dedicated to online marketing topics, tools and tips for business owners. Her podcast  is popular among business owners around the world. Her company garnered a prestigious Webby Award Honor in 2011. Desiree has provided consulting for many companies including Microsoft, Delta Air Lines, Northside Radiology, Brand Mortgage and Marriott among others.

Revenue Expert – Monica Shaw from Revenue Breakthrough from New York City, NY

Monica Shaw, the business breakthrough specialist, Kellogg MBA grad, and business professor helps women business owners double their income within 12-18 months.  Revenue Breakthrough is Monica’s 2nd six-figure company.  Her corporate and teaching background allow Monica to show business owners how to step into their role as the CEO of their businesses.  She shows them the HOW, every step of the process to grow their businesses to the next level, without going broke or crazy in the process.  Monica is the author of: Creating Your Revenue Breakthrough – Five Steps to Doubling Your Income in the Next 60 Days, and the Money Magnet Kit.  If you would like to monetize your marketing and increase your income be sure to check out her Money Magnet Kit.  Get your copy at www.revenuebreakthrough.com/moneymagnet


Happy 5th Birthday StartupPrincess.com! Celebrations & Reflections

June 22, 2011

(Fair warning, this is a very long post!) Wow. I can hardly believe it’s been 5 years since I wrote the very first post on StartupPrincess.com (then startupprincess.wordpress.com) it was a seriously boring template, but I was beyond grateful to enter the world of blogging for FREE (almost, had the little hosting bill and godaddy fee). WordPress is great! Where else can you set up shop and bootstrap your way from there? I didn’t even have our logo (that came 6 months later). Discovering how to launch a business/blog with little risk and low investment was a dream come true, especially considering that at the time I was pitching for $1M in funding for a retail concept and was hitting brick wall after brick wall. When I started this site I questioned, “How am I going to facilitate a networking organization/blog when I’m also trying to start another company and be the mother of a newborn and two other young children?” and the answer came, “One day at a time…” and that’s exactly what it has been. (As you might have guessed that retail business never fully launched… and thank goodness, this is the perfect place to be as a mom who chooses to be at home and create an income stream).

At the time I didn’t hardly know what a blog was, what the potential could be, and where I was headed. All I knew is that I felt beyond inspired to write, to share my own experiences as a Startup Princess by my own right and to reach out to mentors I admired and ask them to teach us what they had learned. Within seconds of deciding I’d dedicate this blog to women in startups the name came to me from  heaven and I knew there was a master plan to it all, I felt it from the top of my head to my toes. I purchased the domain name with tears streaming down my face and God showed me that in time women all over the world would be connected through this very site. I trusted and I put one foot in front of the other. I was naive but it was a perfect launch.

My core belief system about how businesses best succeed still remains the same as it was 5 years ago, “Ask and Ye Shall Receive”. Whenever I didn’t know what to do next I asked in prayer (and often brainstormed with fellow startups and mentors) and waited for a door to open — it always did. I envisioned retreats, conferences, generous sponsors, fancy speakers, teleseminars, and giving inspiring messages to women- all of which have happened, but I never envisioned in a million years that I would have the blessing and great fortune to make friends who would share their hearts, dreams, fears, and successes with me- this I treasure the very most. I also never considered that I would be requested as a keynote speaker, a cover girl, a TV guest, or magazine contributor which has all been humbling, exciting and stretching nor did I envision Twitter! (and oh how I love that our icon is on the homepage and recommended in the business category for new twitter users!)

Startup Princess initially was about my desire to give women entrepreneurs a chance to connect with each other and learn together and that wish has been granted over and over again. It is incredibly rewarding for me to hear of collaborations that evolved from women who met each other at a Startup Princess event or because women attended one of our events they were inspired to create their own or expand their business in some way. I love to share about Startup Princesses and what they are doing and how they are contributing.

When I started Startup Princess I was the voice, I wrote all of the posts, conducted the interviews, answered the emails and managed the events then in 2007 a call came from the Small Business Development Center in Orem where they offered an assistant at no cost to help me move things forward to help us organize events and conferences. We started our first Utah County chapter and it became such a powerful network and support for women. There was a real need then, there weren’t women networking events readily available, it felt great to provide that service. We eventually expanded to other chapters and at one time had 4 running by 2010. We quickly realized we weren’t really equipped to manage all of the chapters and make it profitable so we scaled back and decided retreats, smaller events, and our annual conference every September is where we want to focus. We are so grateful so many other online, local and national networks for women in business have popped up over the last few years and are providing excellent ways for women to connect. This week I read Derek Sivers book “Anything You Want” (launching soon on Amazon) where he says that he wouldn’t have continued with CD Baby if all Independent Musicians sold their own music on their own sites…he was there to serve them because there was a need and if the need ever ended so would he. That’s a little of how I feel about why we no longer have chapters for Startup Princess.

Our team over the years has evolved and changed too. At first it was just me and it was hard, so hard. Then Laurie joined me (from the Small Biz Dev Center grant) to help expand with events, a true miracle, the ultimate organizer! Then Leslie Smoot joined us, a woman gifted in business and continually offering excellent feedback and support, she contributed for 18 months and then left to launch her own cooking business- she maintains equity. When Leslie knew it was time for a change she told me a new partner was being prepared and oh how right she was! When she mentioned it I saw Michelle McCullough‘s face in my head and I offered her a position to support us with our 2nd Touchpoint in 2008 and she’s been heavily involved ever since in helping us to expand, launch different programs, run events, retreats, and above all helped me to stay sane, enjoy the journey of it all, and honors our partnership. Crystal Miller also deserves a big shoutout for being our site manager for more than a year and went above and beyond to make this site fresh and new. Sarah Ward was also remarkable as an event planner and supportive assistant. In 2010 Shannon Baker accepted a position to work with me closely for a month and offered tremendous insight. The talented and lovely Sarah Bray gets a huge thank you because when I wanted to expand in 2008 with a revamped site she believed in what we could become and sponsored our redesign which I fully acknowledge as being a major breakthrough for us plus becoming a kindred spirit in the process. Rebecca Servoss has been very involved in our website, graphic design, and branding efforts and feels like a part of our team even though she’s officially a freelancer for us because she cares so much and always turns out excellent work.

Our community has been essential to our success and has given us so much love over the years. Many many thanks to those who have attended and sponsored our events, read posts here, and never stopped believing in the good we were aiming to do- in no particular order… here’s several people I’d love to mention publicly:  Christopher Liechty and the Bank of American Fork marketing team for believing in us and our mission, Janet Thaeler (who on more than one occasion saved this site from crashing due to plugins and taught me many basic wordpress skills), Sarah Jane for being the one I love to brag about the most and for always sharing the good news, Quinn Curtis a true Startup Princess- continually wowing me with her entrepreneurial talent, ambition and sisterhood,  Jason Alba the first to ever call me “Startup Princess” and offer great insight, remains one of my favorite business wizards, Wendy Piersall who truly deserves to be called eMom forever- in the early days it was she who defined what a great blog post meant, how to do it with grace and get paid for it too, Danielle LaPorte for being both an honest mentor, contributor and friend since the beginning and for coming to SLC for Touchpoint last year, Heather Allard who has been a loyal contributor for years (can’t wait to meet in person!), Holly Buchanan, who was one of the first Fairy Godmothers and was there as a mentor and friend early on, Barbara Jones who took time to brainstorm over the years and has always been so generous, Nancy Cadjan who confirmed StartupPrincess was a winning business concept and helped me so much in the start, Jack Hadley for being so darn supportive of me and the entrepreneurial scene, Cary Snowden for doing the SunTweet event and sharing opportunities, Jeremy Hanks for giving me more than my fair share of free biz advice and being a huge advocate of our work, Jeanette Bennett for being the first magazine to do a feature on Startup Princess which launched a whole series of media opportunities, Brock Blake and Alex Lawrence for not laughing at me when I tell them I will be an Angel Investor, Seth Jenks who offered meaningful advice countless times and showed up to serve when I needed him, Nate Bagley who accepted a brief stint here as site manager and helped me to create more systems, Heather Madder who knows my heart, continually invites me to live fully engaged and embrace my mission, Tiffany Peterson who helped me to achieve my most rewarding financial breakthroughs this year, my best friend Deborah Gardner who always cheers me on and lovingly smacked me upside the head when I needed my priorities adjusted, Natalie Goddard who has shown me an enlightened way to give and receive, Pam Baumeister who granted wishes for me and so many more women as editor of Wasatch Woman and has remained a dear friend, Rachael Herrscher who told me when I started in business to “choose the path of least resistance” which echoed in my head for months until I chose StartupPrincess as ‘the business’, Jyl Pattee (along with Rachael) who continually push what I thought was possible in online media and events and has offered appreciated advice, Garret J White for showing mercy and coached me through failure privately so I could win publicly, Kim Flynn for offering excellent coaching and inviting me to play bigger than ever, Gabrielle Blair for saying yes to our retreat and making a huge difference for many influencers there- and inspiring me ever since, and to ALL of our Startup Princess Chapter Presidents and teams who believed, gave it a go and loved participating, and all of the Fairy Godmothers who ever shared a post, spoke at an event, and gave their best selves to help our community, my **family** for believing in what I create and give me the space to do it, Paul Allen for inviting me to share my story through a blog in the first place and Seth Godin who wrote a little post in 2006 and dramatically shifted my world, granted my wish to speak in SLC in 2010, overwhelms me by his generous heart, and continues to walk the talk.

What’s next for Startup Princess? Honestly my answer isn’t any more clear than it was 5 years ago, we’re still evolving! We know more now than we did- the blogosphere is evolving too, so is social media and business educational/networking events…so I will continue to show up to serve women entrepreneurs- challenging them to “Make a Wish, Make it Happen!, Ask God for inspiration and put one foot in front of the other. I have plans in the next few years to offer grants, scholarships, mentor-based investments as an “Angel”. Exciting plans ahead!!

The biggest news that I’m going to announce is that today, 5 years after being a Startup Princess I’m graduating…and I’m going to fully embrace my role as a bonafide Fairy Godmother in Business, to completely OWN it. Previously I gathered the mentors/Fairy Godmothers and sat at their feet (and sometimes hiding behind their greatness), facilitated the events, spoke occasionally, wrote randomly, but never completely allowed myself the full opportunity to lead …now I am. No apologies. My confidence has grown tenfold in business this year. I know how to win, I know how to switch things up if they aren’t going well and I know how to make money, serious money which now opens doors for others. Business isn’t charity and a Startup Princess needs to know how to take care of herself financially, her family too if needed. I can now more confidently than ever coach women through that process with passion and I love it. I embrace the opportunity to serve in a new way, a bigger, bolder way than ever before because I am accepting who I am and who I am becoming.  To paraphrase Marianne Williamson, when we show up powerfully we allow others to do the same…let it begin!

Make a Wish, Make it Happen!

Kelly King Anderson, Fairy Godmother and Founder



American Mothers National Convention – Be Our Guest At the Social Media Panel for Free!

April 26, 2011

You’re Invited!

We realize that many moms are looking for ways to find support for their busy family life as well as engage in other worthwhile pursuits. American Mothers Inc. believes, “Strong Moms Strengthen Families.” Which is why we are excited to announce an upcoming event for moms who wish to connect with this inspiring non-profit organization, April 28-30, 2011 in Salt Lake City at AMI’s national convention, “Motherhood Elevated.”

American Mothers is inviting you, free-of-charge, to one of their convention’s premier events: “Look Who’s Talking!”—AMI’s Social Media and Technology panel, featuring inspiring and engaging women who use technology in their daily lives and their businesses. The panel will include our own founder, Kelly King Anderson, as well as the 2010 National Young Mother of the Year and popular blogger, Sheri Carlstrom of Indiana, along with blogging sensation, Courtney Kendrick and technology and social media entrepreneur, Sandy Sponaugle of West Virginia.

Once at the panel event, you are invited to stick around, ask questions, meet other moms with interests like your own and engage women who are developing their own enterprising ideas using technology and social media.  Additionally, a ticket to attend all breakout sessions of the convention for the same day, Saturday, April 30, can be purchased at the special invitation price of $35 dollars and includes a one-year nation membership in American Mothers membership!  Register @ www.americanmothers.org All events held at Little America, Salt Lake City.

American Mothers is an inter-faith, non-political, non-profit organization that continues to recognize the invaluable contribution mothers make to the future success and happiness of children and society. Its purpose is exclusively charitable. It is also the organization responsible for annually selecting the National Mother of the Year® and Young Mother from candidates across the United States, District of Columbia and Puerto Rico.  Many outstanding individuals throughout America have served as officers, leaders, members and supporters of this organization such as Sarah Delano Roosevelt, J.C. Penny, Mamie Eisenhower, Phyllis Marriott and Hillary Rodham Clinton.

We’re supportive of what American Mothers Inc. is doing for women across the nation and in its local chapters. We encourage you to take a look at the organization (http://www.americanmothers.org)  and claim a seat at this panel event, Saturday, April 30, at 2:00pm at the Little America Hotel in Salt Lake City. There you will connect with other fabulous, inspiring and engaging moms and supporters.  Bring this letter to the panel presentation to be entered into a give-away at the end of the panel event.  You may copy or forward this offer to your personal friends who might also wish to attend.

Event location:  Little America Hotel, 500 South Main Street, Salt Lake City.

On and Offline Strategies for Building Successful Relationships

August 28, 2010

Relationships are everything in life and business. Think about the past month, how many times did a relationship lead to a sale, an introduction, or an opportunity? Ivin Misner of Business Networking International (BNI) is often quoted to have said, “Givers Gain”  Corporate Alliance, a Utah-based networking organization has a key phrase I love, “People do Business with people they know, like & trust” and remind their members, “At the root of every business transaction is a relationship”. So true!!

Here’s some tips for how to succeed in building successful relationships on and offline.

Be Friendly & Sincere. Ask about Their Needs. Share Resources. Introduce them to Key Influencers, Resources, Look for ways to Help.

Keep in Touch via online resources such as Twitter, Facebook, and Linkedin, email, texting, and phone.

#1 Question to ask of yourself & others: What do you need next?

Have a clear intention. Listen & respond with possible solutions, connections, etc. Offer your best every time. Do what you say you’re going to do right away. If you don’t know how to help say, “I don’t know anyone, but I’ll be on the lookout for you.”

When someone reaches out to you, thank them. Hand written notes leave a great impression. Send holiday cards. Birthday wishes. Get to know what’s important to them. Give them little gifts. Send them links to articles they might like, etc.

ATTEND EVENTS. Connect after the event for lunch if possible or follow up with a phone call.

Join an organization! Startup Princess :) Chambers of Commerce, Networking Groups, BNI, etc.

Seth Godin recommends that we be active in at least 1 online community. My favorites are Twitter, Facebook, Linkedin. Update daily. ALWAYS reply to people who reach out you with a request or need. Use Hootsuite.com to manage your online communities.

Get to know your consumers, and where they hang out online. Go there. Get active in conversation. Always looking for ways to SERVE by offering helpful comments, ideas, etc. don’t ever ‘pitch’ in a comment unless you’ve built and established a relationship.

Seek to get to know the high influencers in your industry. Watch for ways you can help or support them. Comment on their blog, updates, etc. Get on the phone and get to know each other better! Offer them something, introduction, take them to lunch, or offer a free ad on your site, free ticket to an event, etc. Support and cheer them on.

Identify your Key Connections 10-20 people who you want to keep in touch with on a regular basis. Check in with them and see what’s going on,  how you can help, etc. Don’t keep ‘score’ on how many times you’ve helped them, etc.

In the end, you’ll have amazing relationships for a lifetime, not just for ‘business’. Some of my very best friends were met online and at events. Enjoy the opportunities ahead!

-Kelly King Anderson, Founder of Startup Princess

Want to connect with me? I’d love to. Tweet me @startupprincess

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Become A Startup Princess

Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!