Browse > Home /

Featured Interview: Meet Jennic Law, Co-Founder KanagrooBoo

October 31, 2007

We love it when women launch their new businesses and introduce themselves as a “Startup Princess”, requesting to be considered for a featured on our site and participate as a member of our “Kingdom.” We also love it when they introduce themselves and tell us they are planning a business too!!

Today we’re featuring Startup Princess Jennic Law and her newly launched toy shopping site, KangarooBoo. “Tiaras off” to Jennic and her talented husband, Justin who self-funded their 2 week-old company 100% and designed their creative store from scratch (used Ruby on Rails) just in time for the holiday season.

Amazing facts about Jennic: She came to America at age 12 and learned English, she’s a mother of two little ones, a Hodgkins cancer survivor (diagnosed at 24), former engineer turned internet business owner and now she’s also a philanthropist– giving a percent of ALL sales ALL the time to charities, including ones that help cancer patients.

Here’s some great things about her site, (1) very unique product offering, (there’s a lot of toy sites already to compete with on the web, but with a strong name and carefully selected high-quality brands and products-check out the wonderful mobiles! I’m convinced she’ll do fine if her SEO and internet marketing effort is aggressive) (2) clean design, easy navigation, fresh and appealing color palette (3) It’s a business that will involve her family…her husband is already committed and her kids, well–they’re likely loving the opportunities to be “testers”, I hope they can help her select the product offering as they get older (now they can point to the toys they like in catalogs, I’m sure!) and attend the NYC Toy Fair with her someday.

images.jpgQuick Magic Wand Tips: I’d put a family photo on their About Us page. Moms like knowing they are buying from moms! You might even put one on your homepage? And here’s a million dollar new tagline, “From Our Pouch to Yours…” clever, huh? ;) Also I suggest “we support the following charities” with their logos on the homepage somewhere, at the bottom? I’d also like to see a Kangaroo illustration…it’s such a cute name, ‘jump’ with it!

Enjoy meeting Startup Princess, Jennic Law!

Hometown: Davenport, Iowa

Current Residence (City, State): West Des Moines, Iowa

Education: Bachelor of Science in Chemical Engineering

Professional Background (brief, please): I worked as a Process Engineer in a semiconductor company immediately after college graduation. I was there for almost 5 years when a mass layoff occurred. I took the opportunity and stayed home with our then 1.5 years old son as I was a few months pregnant with our daughter already.

What you wanted to be when you grew up: I wanted to be a mom with a big family, just like my mother and my grandmother’s families. I aspired to be an architect professionally because I love beautiful and practical things.

What you are: A mom to two kids (and possibly more in the future!). An entrepreneur. A cancer survivor and advocate.

Brief Summary of your start up:
We are an online store that offers unique, quality wooden toys, handmade and handcrafted toys and smart children’s products. We enhance the shopping experience by giving the customers tools to connect and communicate with other parents. KangarooBoo also donates a percentage of all sales to children related charities (the customers make the final decision on which charity the money goes to, choosing from a pre-approved list). Read more

Written by startupprincess · Filed Under Interviews 

  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!