Meet Steph Flies & Joy Cherrick, Founders Scottsdale Moms Blog
March 31, 2011
We’re excited to introduce Steph Files and Joy Cherrick from Scottsdale Moms Blog! Steph will be on our panel at Touchpoint in Mesa, Arizona on April 7th. They came highly recommended by our friends at Crave – Phoenix. We can’t wait to meet all of you next week!
Name: Steph Flies &
Joy Cherrick
Education: BS in Exercise Science (Steph) & BS in Communications/Journalism (Joy)
Professional Background: Events Director (Steph) and Marketing (Joy)
What you wanted to be when you grew up: Moms
What you are: Stay at home mama’s and Bloggers
Brief Summary of your Start Up: Upon having our first children, Joy approached me with the idea of providing an online place for local moms to connect with other moms. I LOVED the idea and we got startedthat week! Ever since then we’ve learned so much about ourselves through working together and have made a ton of new friends along the way.
Where you are located: Scottsdale, AZ
Company Website? www.scottsdalemomsblog.com
What inspired you? All of the other great mommy bloggers out there! BUT what we love specifically about what we’re doing is providing an online AND offline experience for our readers.
How long have you been in business? Just a little over one year
How did you fund it? It has been a joint personal investment for both of us and we also offer ad space and sponsorships to cover some of our expenses.
Do you have a Fairy Godmother? Lots of other great mommy bloggers. SimpleMom.com, Blogging with Amy, too many to count really.
Current Business Challenge? Bringing our online community offline. Our main objective with starting ScottsdaleMoms Blog was to connect other mom’s and although an online platform is great we want people to get out from behind their computers and meet face-to-face.
What are you doing about it? We offer weekly playgroup opportunities, monthly Zoo Walks and various Moms Night Out events.
Family? Both of us live in Scottsdale, AZ with our hubbies, daughters and babies-to be (both of us are due in May 2011).
How do you balance family and business? Family is always going to come first for us! One thing to always keep in mind is that we always like to evaluate what we’re doing by asking ourselves “Is it 95% fun?” If it isn’t, we re-evaluate what we’re doing.
Favorite book? The Bible (Joy & Steph)

What do you do to relax? When not pregnant, I love to go out with friends or my hubby and get a glass of red wine.(Steph)
What advice would you like to offer other Start Up Princesses? Keep at it! Success doesn’t come without a lot of sweat labor. I know, I know –Princesses don’t sweat, right?! Well both of us did – a lot.
Favorite Magic Wand? GOOGLE! Seriously – we didn’t get to where we are without using Google A LOT!
If you could design a tiara, what precious stones would you use? Diamonds of course! They are a girls best friend, right?
Meet Steph and Joy and a whole lineup of impressive women entrepreneurs at Touchpoint! We’re coming to Mesa, AZ; Portland, OR; Boise, ID; and Orange County, CA. Register today!

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