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Editors Share Product Publicity Tips

August 4, 2010

Fairy Godmother, Publicist and Holiday Gift Guide guru Margie Zable Fisher is hard at work on her Holiday Gift Guide product publicity pitching.

Did you know that summertime is when product companies have the most opportunities to get publicity? That’s when many of the major magazines start looking for products to feature in their fourth quarter monthly publications. Many work on a four- to six-month lead time, and deadlines for product submissions are generally in July and August.

Margie has gotten hundreds of product P.R. placements, in media outlets including O Magazine, Real Simple, Daily Candy, People StyleWatch, Good Housekeeping, the Today Show and more.

She regularly speaks with the media, and shared some tips from her recent discussions with Holiday Gift Guide Editors on getting product publicity:

  • Pitch your newest products, or products in colors or combinations that are new to the market; Editors always want the newest products, especially if the products have not gotten major press – they want to be the first ones to report on a product
  • Discounts for readers and donations to charity are big this year; don’t lose out on P.R. placements because you are unwilling to offer these
  • Low-cost products, especially under $50, are a continuing trend this year; even if your products are generally higher-priced than that, provide a smaller size or gift option in that price range, to qualify for P.R. placements. The goal is to get customers to your Website, and once they get there, they’ll have a chance to see your other products

Get a free sample Holiday Gift Guide pitch, and learn how to pitch Gift Guide editors, at http://www.profcs.com/app/?Clk=3847673.

Margie Zable Fisher is the President of Zable Fisher Public Relations, a public relations firm that works exclusively with small businesses. She offers free award-winning Public Relations tips at Zable Fisher Public Relations.



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