Meet Jasmine Bashaj- Designer and Founder of So Rad

Name: Jasmine Bashaj.

 Location: Vaughan, ON. Canada (Toronto)

Education: Cartooning Certificate (George Brown College),Web Design Certificate (George Brown College,Digital Media Arts Diploma – Honours (Seneca College)

Professional Background (brief, please) After graduation; Motion Capture Specialist @ Seneca College, Motion Graphics Designer @ Big Shot Media, Freelance Digital Illustrator @ Liquidlibrary.com, Digital Illustrator @ Clipart.com, Professor @ Seneca College (teaching: Motion Capture, motion Graphics, Photoshop, Illustrator, storyboarding, studio simulation course)

What you wanted to be when you grew up: A vet, a psychiatrist, and a fashion designer

                                           What you are: Digital Illustrator/Fashion Designer/Professor

Brief Summary of your Start Up

At So Rad, we make baby clothes. I design them based on pieces of items I loved for my kids and put them together to make innovative, functional baby, toddler and now kids wear. Kids grow super fast, and I like getting my money’s worth, just like everyone else. So I make my items grow with kids. Dress’ turn into tunics, outfits go from ¾ length to short sleeved without looking like floods. My 4 year old still wears his 18-24 month boot pants around the house – kids’s start to grow longer, not necessarily fatter, so they’re shorter, but the waist is AOK.

I love bamboo, it’s SO soft and stretchy and breathable, it’s such a great fabric. But, alone, it’s a very strange fabric. It can actually grow after going through your wash, so it’s best to have another fiber mixed with it to keep it in check. I chose Organic Cotton.

 Bamboo is also certified organic, in case you wanted to know

With all of these factors in mind, this is So Rad. I keep learning as I, and my kids grow. What clothing works, what THEY like, colors, patterns.

This year So Rad is introducing some really exciting new items;colors, patterns, gear.

Undies that are wedgie proof, thanks to my daughter for helping

 me realize there is a need for this:)  Boxer briefs for little guys, I always have a hard

first. Liiiiike us!time finding these for my son. A Maki swaddler wrap with legs so no need to unswaddle when you’re buckling them into the car seat. Stay tuned and keep in touch for updates, new designs, patterns and colours. Updates and photos are always uploaded to http://facebook.com/sorad.sorad

Where you are located: Vaughan, ON. Canada (Toronto)

Company Website? http://www.etsy.com/shop/SoRad

What inspired you? Art, Design and my Kiddos.

How long have you been in business? Since Sep 2009

How did you fund it? My husband is my financial investor/advisor

Do you have a Fairy Godmother (or Mentor)? A fairy Godmother:) I take advice from almost everyone.

Connect with Shop So Rad:

http://shopsorad.com

http://facebook.com/sorad.sorad

http://twitter.com/shopsorad

http://shopsorad.tumblr.com/

http://pinterest.com/shopsorad

http://instagram.com/shopsorad

Current Business Challenge?

Keeping up with everything! I’m a 1 (wo)man ! I have 2 kids, 8 months pregnant (due early May) I do freelance Digital Illustration still and I teach.

What are you doing about it?

2 words – time management. There’s a time & place for everything. Pacing myself keeps everything running smoothly – not to say I’ve never derailed, or gotten super busy for a couple days, but everything evens out. My husband helps a lot too.

Favorite motivational quote:

**nothing comes to mind right off the top of my head

Family? Yes! Great husband, Daughter, 7 & son, 4. Expecting #3 early May 2013 – I needed a new model!;)

If so, how do you balance family and business? Again, Time management. Both kids are in school, so I have some days to work on my business. Also, when they go to bed, I sometimes have a couple hours to work, but then again, that tends to be husband time:)

Favorite book? I’m not a big reader. I do really like reading tutorials and trash mag’s:)

What do you do to relax? Not that this is very relaxing, but I love to cook and play games on the ipad.. and Sleep!

What do you want to change most about your world?

My personal world? Or the world we live in today?

The world we live in; I would like to take my big eco foot print down a notch

What are you most proud of?

Building my own brand!

What advice would you like to offer other Start Up Princesses?

Even if things start off slow, which they generally tend to, stick with it, listen to advice, take advice, be open to change.

Favorite Magic Wand (tool/resource)?

My Mac Book Pro and Tablet! (I love you guys!!:) yes, I am a tech geek)

If you could design a tiara, what precious stones would you use?

Call me a hippie, but I like the whole birthstone idea. Topaz (turquoise, my fav colour) Red Ruby,  Emerald and Peridot…and diamonds just ‘cuz we can always use extra sparkles;)

Nipping at Facebook’s Heels: Start-Ups Pick Up the Ailing Giant’s Slack

Kate Endress – CEO of Ditto.com writes:

Over the years I’ve been a semi-active Facebook user, usually in spurts when I have photos to share or I want to see how people from high school look now. Despite it’s faults, I think we can agree that Facebook is most likely here to stay, despite a discouraging first few months as a publicly traded company. I will continue to share my photos on Facebook, but for other activities I’m finding myself more drawn to social start-ups that tap into areas that Facebook has neglected — especially in product discovery, professional development and inspiration.

Ever since Facebook’s Beacon fiasco (a failed targeted advertising campaign that ended in a class action lawsuit), the company has been trying to figure out how to monetize on people buying things or discovering products through its site. Where Facebook has stumbled, companies like Fancy and Svpply have jumped in to fill the void.

Fancy has big beautiful product shots that you can scroll through – the Internet’s answer to window shopping – and you don’t have to waste time going to the retailer’s website. You can buy through Fancy by clicking on the product that you desire. Svpply acts in a similar way but with a lot more products. Where Fancy focuses on one big beautiful product shot, Svpply gives you 50 trending objects. It’s quality versus quantity. In both cases you add buttons to your toolbar to ‘Want’ or ‘Fancy’ items that you browse elsewhere on the web and create your own personal wish list, as well as defining your tastes for others to follow you and admire your consumer style. I have to admit that it is pretty addicting. I have personally gotten into ‘wanting’ spirals, voraciously and vicariously consuming online and getting the joy of having others want what I found first.

Including Meeteor in this list may be cheating a little bit – it’s built onto Facebook’s platform – but Meeteor is a vast improvement over regular Facebook in terms of finding people you want to meet. Right now, if I wanted to find a new front-end engineer on Facebook, I wouldn’t know where to start. In fact, I wouldn’t even try. I would go to LinkedIn and sort through a lot of profiles of 2nd-degree connections. Meeteor helps by finding the people you want to meet and then introducing you or helping you get a ‘warm’ intro from a friend. Meeteor is a much easier way to network online and to find people you wouldn’t have discovered before.

I could have put Pinterest under product discovery, because it does do that, but I think of Pinterest much more for inspiration. Pinterest is really an aspirational site, where you can create a board about your dream home or ‘Pin’ pieces of artwork that really inspire you. For years, I collected links in Gmail. If I liked a picture or a site, I would email it to myself to have a record for later. I also had a bookmark file called ‘Inspiration.’ Now I have dozens of boards that in many ways are scrapbooks of things I love.

Beyond personal inspiration, Pinterest works well for businesses by letting customers click through to your site to find the product they like. In our company, we’ve created a PR board that displays the great photography accompanying articles about us. I really believe we’re just starting to tap what Pinterest can do for business, and it’s exciting to see how other companies are using it.

These are just a few of the social sites that have popped up in the last year to fill the voids of Facebook. As Facebook tries hard to monetize — and in the process alienates some of its users — look for even more innovative sites to appear and pick up the slack.

Kate Endress is the CEO and cofounder of DITTO.com, a new cutting edge site selling a curated collection of designer eyewear including prescription glasses. Kate is a graduate of Stanford Business School and was previously a private equity investor before becoming an entrepreneur.

How Negative Reviews Can Be Good for Your Business

Recent studies indicate that consumers are spending longer time on sites that have a mixture of good and bad reviews. In fact, consumers seem to be purchasing more products from retailers with negative reviews than those with only positive reviews. It seems that customers trust retailers that have both kinds of reviews, instead of only positive reviews.

Surprisingly, one of the factors that bad reviews affect is time on site. It appears that bad reviews inspire users who were already inclined to purchase to remain on the site long enough to complete a purchase. According to the collected data, the time spent perusing the site jumps from three minutes to eighteen minutes when negative reviews are present.

Consumers value bad reviews because they trust the honest, unedited opinions of their peers. Social commerce and peer reviews all boil down to trust, as you can see below from the reasons for including negative reviews on your site.

Consumers Appreciate a Balanced View

At least 68% of consumers consider reviews to be trustworthy if both positive and negative comments are displayed. Everyone knows that it isn’t possible for any product or service to be perfect, but consumers do want to know what the negative aspects of a product are prior to making a purchase. For some, the negative side of a product may seem like trivial matter compared to the benefits.

Negative Reviews are Relative

Everyone has an opinion. Certain consumers may view product aspects as negative while other consumers might view the same aspect as positive. Most consumers appear to be able to filter the negativity out of the review and glean the information they need – will the product do what I want it to do?

Ratio is Relevant

The presence of a negative review doesn’t put off customers. It’s the ratio of negative to positive. If a significant portion of the reviews are negative, this may concern consumers. But if there are only a few reviews that are negative, this may actually help.

Consumers Notice the Absence of Negative Reviews

Most shoppers are suspicious of reviews that don’t include complaints. Some consumers may suspect the reviews are censored or fake if there are no bad reviews in the mix. The presence of even a neutral review can validate all of the positives.

Respond to Negative Reviews

Although the jury is still out, preliminary results indicate that properly addressed negative reviews can actually help a business. This seems to run counter to entrepreneurial instinct. Business owners and entrepreneurs never want customers saying bad things about a brand, product, or service. However, every business is destined to receive a bad review at some point in time. It happens.

Instead of removing the negative reviews, respond to them. Ask the consumer (privately) what you can do to make the product or service work for them. Sometimes you may be able to help, sometimes not. But a consumer will be much more likely to use your company for other future products or services if you politely attempt to work through the problem with them. Some reviewers will even go back and place an updated review explaining how helpful you were.

Business owners and entrepreneurs should never fear bad reviews. Bad reviews that are taken in the right context can improve customer satisfaction when the reviews are addressed properly. Additionally, honest reviews assist in building trust between customers and businesses. Bad reviews won’t hurt a business unless there are an overwhelming amount of negative reviews or it appears that a business isn’t addressing them. So don’t squelch negative reviews; instead, allow them and watch your online conversions gain the momentum you’ve been trying to achieve.

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, web and graphic design, and desktop publishing. She writes for PrintPlace.com, a company that offers online printing for business cards, retail catalogs, posters, brochures,direct mail postcards, and more printed marketing media. In addition to her writing career, Tara also enjoys spending time with her husband and two children. Connect with @TaraHornor on Twitter.

 

Meet Lisa Cash Hanson – The Mompreneur Mogul

Lisa and I are kindred spirits.  Serial entrepreneurs with our fingers in many projects.  When I first met Lisa I knew she was a famous blogger and business owner, singer and rising expert.  What I didn’t know is that she’s also an inventor!  Lisa took her experience as a first time mom and said, “How can we do this better?”  Then she won a grant from Huggies for her product SnuggWugg TM.  Congratulations, Lisa!

Name: Lisa Cash Hanson

Location: Las Vegas

Education: Eastern Michigan University Music And Business Major

Professional Background: I traveled the world performing as a singer for Fortune 500 companies, CEO’s and celebrities such as Chuck Schwab and Larry The Cable Guy, was featured on reality shows.

What you wanted to be when you grew up: A rock star.

What you are: I’m a wife, a first time mom, and a great friend, founder of Mompreneur Mogul a blog filled with inspiration, business, blogging and social media tips. I’m also the Author of Get Famous The Most Amazing Mom Bloggers Resource On The Planet and Creator of Blogs To Riches Club the exclusive business and blogging club where people come to learn how to make money online, and create a life they love.

Brief Summary of your Start Up: I was fortunate enough to be featured on Yahoo!, then wrote my first book and became an Amazon selling author. I had women and men both emailing and coming to me for advice. I knew I couldn’t keep up the pace there are only so many hours in the day and also be present for my family. I wanted a better way to serve both. Thus the Creation of Blogs To Riches Club. It’s a community filled with tips for blogging, business, and entrepreneur endeavors.  I also created my private coaching and a members only Inner Circle Club which is growing rapidly. This is where I’m able to host video trainings and work more closely with my clients. I love it. That way I am able to give attention to the people who need it most while not neglecting my family at the same time.

Company Website? www.mompreneurmogul.com  & www.blogstorichesclub.com  (which is by invitation only but I’ll provide the invite here: http://www.blogstorichesclub.com/?xgi=3tsqY1CXUz7gFx

What inspired you? When people would write and were frustrated or struggling. I knew that I would be able to encourage and lift them up. I had a pretty crappy dad (it happens to many of us) he loved to tell me what I couldn’t do. As a result I really don’t like dream crushers. So I’ve made it my quest to give wings to people’s dreams.

How long have you been in business? This site is under a year old but prior to that 20 years.

How did you fund it?  All of my money to start this project came from sales of my products, private coaching, being a consultant and advertising clients.

Do you have a Fairy Godmother (or Mentor)? I do but I’m always open to more. There is wisdom in a multitude of counselors.

Do you belong to any Business Organization or Networking Groups? Yes I launched my own on LinkedIn Called Women Entrepreneurs Who Change The World. I’m also a member of another group of women entrepreneurs on Facebook and I visit our local chamber.

Current Business Challenge? Not being consumed with this business.

What are you doing about it? Being aware I think is the first step towards changing so I’m becoming much more aware.

Favorite motivational quote:

“Try to discover

The road to success

And you’ll seek but never find,

But blaze your own path

And the road to success

Will trail right behind.”

—Robert Brault 

Tell us about your Family? [I have] an amazing husband named Chad and a 19 month old named Matilda Grace. I am blessed.

How do you balance family and business? I’m not the best at that yet but I’m working on getting better. I love to work. Many nights I’m up until 2am and I know that is not good

Favorite book? The Bible

What do you do to relax? What’s that? OK seriously I love to go out on the water. Or sit in a park and listen to the leaves in the wind that always gives me an amazing feeling of calmness.

What do you want to change most about your world? I want to be able to give more. Both financially and with my time to others.

What are you most proud of? My daughter. I’ve visited some of the most glamorous places in the world and seen the best stages this world offers. She is still the greatest thing I’ve ever done in my life.

What advice would you like to offer other Start Up Princesses? It’s great to have a big picture but sometimes that picture can look like a giant mural that’s painted on the Empire State Building- way too big. Take it one step at a time. Never say “I don’t know how. Instead say “I can figure this out”.

Favorite Magic Wand (tool/resource)? The internet. I’m not sure how people survived without it. And my iPhone. Suri is my entertainment when I need a laugh I ask her things like “What is wrong with my husband” just to hear her say “I cannot say Lisa.” Makes me laugh every time.

If you could design a tiara, what precious stones would you use? I would like to find one that’s never been used before, I don’t like copying.

Did I leave something out you would like me to know about yourself or your business?

My goal is to be able to give to any good cause that I desire. The other day I heard of a woman who had two young girls a baby on the way and her husband was hit and killed by a car. They were raising money to help with funeral costs. I didn’t know her but my heart was broken. I sent money immediately. Then I thought- “This is the purpose of owning your own business. To help people when they need it the most. Of course it’s for my family as well but I was so thankful my work allowed me to help a person in need.”

Meet Tze Chun – Founder of Uprise Art

Happy to meet Tze on Twitter!  This week we’re celebrating connections with over 200,000 amazing people on twitter and Tze is no exception.  Her artwork is inspiring and her business story, just the same!  She also won Daily Candy’s Start Small Go Big contest for entrepreneurs.  Congrats, Tze!

Name: Tze Chun

Location: NYC

Education:

- Columbia University (2006), BA in American Studies (Art in America), BA in Dance

Magna Cum Laude

Phi Beta Kappa

Golden Key Honors Society

Professional Background:

In college, I double majored in Arts in America through the American Studies department and Dance, and also ran a small business for two years through Columbia’s entrepreneurial program. I had over 200 student employees and doubled profits during my time as manger. By the time I graduated, I knew I wanted to be an artist or entrepreneur, or some combination of the two.

I started a modern dance company in 2006 and have been working in the non-profit performing arts since. The company has performed at premiere dance venues throughout NYC, held residencies around the country, and toured internationally. For the past two years, we have been in residency at Tribeca Performing Arts Center, and the institutional support has made it possible for me to return to my other love – visual arts.

In 2011, I founded Uprise Art, an online contemporary art gallery and art collectors club representing over twenty artists.  With a unique invest-to-own model, Uprise Art helps companies build their corporate collections and helps new and seasoned art collectors find the perfect artwork for their homes.

What you wanted to be when you grew up:

A chef.

What you are:

An artist and entrepreneur.

Founder of Uprise Art

Artistic Director of Tze Chun Dance Company

Co-creator of MiniMash

Brief Summary of your Start Up:

Uprise Art is an art collectors club offering exclusive access to exceptional art. Members lease original contemporary artwork for $50/month with 100% applied towards the purchase price, so they are investing over time. Collecting art has never been easier.

Where you are located:

NYC

Company Website?:

www.upriseart.com

What inspired you?

- I have so many friends in NYC who are successful professionals, but don’t have time to take advantage of the city’s galleries and museums. They are also intimidated by the process of colleting art. I thought – there has to be an easier way to introduce them to talented artists.

How long have you been in business?

- We launched June 2011

How did you fund it?

- Bootstrapped

Do you have a Fairy Godmother (or Mentor)?

- Right after launching, I was very fortunate to be invited to present to a circle of mentors. These smart inspiring women (and one man!) gave me key advice that greatly shaped how I’ve approached the first year. The circle consisted of: Holly Lynch, Joanne Wilson, Deborah Jackson, Janet Hanson, Jennifer Hill, Kelly Hoey, Yao Huang, Natalia Oberti Noguera, Deborah Jackson, and Lee Graham.

Do you belong to any Business Organization or Networking Groups?

- 85 Broads

- Creative Time Council

- Whitney Museum Contemporaries

- Columbia College Women

- Rising Leaders of Art Business

- IvyLife

What are you doing about it?

We represent twenty-one incredible contemporary artists and they are helping spread the word. We’re all reaching out to friends and family through social media as well.

Favorite motivational quote:

“DO MORE FASTER” – David Cohen and Brad Feld

What do you do to relax?

- Yoga and eating tacos, they kind of cancel each other out.

What do you want to change most about your world?

- I want to make challenging, thoughtful art more accessible.

What are you most proud of?

- When our collectors say that the artwork in their homes makes them happy everyday.

What advice would you like to offer other Start Up Princesses?

- It’s possible until proven otherwise.

Favorite Magic Wand (tool/resource)?

My Uprise team of five resourceful women.

If you could design a tiara, what precious stones would you use?

Ones that are light. I like to be active, and am always on the go.

Did I leave something out you would like me to know about yourself or your business?

Our memberships make great wedding presents! We had so many requests for gift memberships we set up a special pop-up shop for them.

For news on events and artists, follow Uprise Art at:

www.twitter.com/uprisenyc
www.facebook.com/upriseart

Upriseart.tumblr.com

pinterest.com/upriseart

Or me!
www.twitter.com/tzechengchun

Meet Gabrielle DeSantis-Cummings & Monica Hillman – Founders of Gigi Hill

A little bit of excitement came over me when I received a Gigi Hill laptop bag in the mail.  I feel more creative when I pull my computer out of something pretty! I used to carry around my laptop in a blah blue laptop bag, now I tote it around in style.  I knew I needed to learn more about Gabrielle and Monica!  Don’t you love it when simple things are taken to the next level?

Names: Gabrielle DeSantis-Cummings and Monica Hillman, founders of Gigi Hill

Company Website?  www.GigiHill.com

Education:

-          Gabrielle: I have my bachelor’s degree in speech communication from Cal State Long Beach.

-          Monica: I have a degree in management and human resources from Cal Poly Pomona.

Professional Background:

-          G: I’m a lifetime entrepreneur. Before starting Gigi Hill, I started and ran several successful businesses.

-          M: I come from a totally different path than Gabrielle, which is part of what makes us such a great team. Before Gigi Hill, I was in corporate America for more than 17 years working in finance and human resources.

What you wanted to be when you grew up:

-          G: An NFL cheerleader

-          M: It was always changing.  One day it was a race car driver and the next it was a hair dresser.

What you are:

-          G: I am a proud co-founder of Gigi Hill, lifetime entrepreneur, mother and designer of fabulous handbags. Between Monica and me, I’m the more of an eclectic and artsy style, entrepreneurial spirit, and visionary. Monica keeps me grounded!

-          M: I am also a proud co-founder of Gigi Hill, role-model, mother and lover of handbags. I balance Gabrielle’s personality with my classic and mainstream style, and a focus on strategic implementation and practical execution.

Brief Summary of your company:

G: Monica and I started the Gigi Hill collection of fabulous handbags in 2006 as a party-plan direct sales business and took it nationwide in 2009. Since the beginning, it has been about helping busy women bridge the gap between style and function by creating handbags they would love to carry whether going to the beach with their kids or out to dinner with their husbands. Gigi Hill bags are modern and chic yet feminine – all with standout fabrics and the highest quality construction. We have everything from wristlets and totes to laptop cases and weekenders. We also expanded to offer accessories like sunglasses and flip flops, men’s bags and a junior’s line.

Where are you located?

M: We both live in Yorba Linda, California, and the Gigi Hill home office is in Yorba Linda as well.

What inspired the company?

M: Gabrielle and I met at our daughters’ soccer games, where we quickly became friends. As we sat on the sidelines week after week, we talked a lot about the lack of worthwhile bags for busy moms. We started Gigi Hill both to fill that market gap by creating a bag that was fashionable and functional, and because we wanted careers that would allow us to spend more time with our families. After researching industry trends and direct sales models, we decided to take the leap of faith and start Gigi Hill.

Inspired by our own experiences and those of women we knew, we worked to design a bag that would help real women stay organized. That led us to the Gigi Hill Signature Pocket Design™ that ensures there is a pocket for everything so moms can stay organized on the go. It includes a key fob to keep your keys handy at all times, as well as pockets for your cell phone or other electronics, water bottles, sunglasses, pens and other essentials like your favorite lipstick. We also made several pockets out of a clear material to make it even easier to find what you need.

How long have you been in business?

G: We threw our first Gigi Hill party in July 2006 and spent the next two and a half years selling bags regionally and learning from consumer feedback. The research and attention to detail has definitely paid off. We launched Gigi Hill nationally in 2009 and grew an astounding 900 percent in that first year. Since then, the company has continued to double in size each year in both sales and the number of women joining our sales team.

How did you fund it?

M: We started Gigi Hill with a little personal savings and $23,000 in loans and investments from friends and family. Following years of hard work and building a successful foundation, Gigi Hill received a $3 million investment in 2011.

Do you have a Fairy Godmother (or mentor)?

M: We have been fortunate to have many women in the Direct Sales industry who have mentored us and given us great advice in building this company.

Current Business Challenge? What are you doing about it?

G: Staying relevant and keeping agile with innovation today. We are constantly reading, researching and networking with other business owners.

Family?

-          G: I have my wonderful husband Chris, son Jake (16) and daughter Giavanna (14).

-          M: Phil is my supportive husband and we have a son Matt (17) and daughter Danielle (14).

How do you balance family and business?

G: Having balance in our lives is part of the reason we started Gigi Hill. We both wanted a career that would let us spend more time with our families, and that’s a great bonus for direct sales. We’re so happy to have that time with our family, and thrilled to offer the same opportunity to our stylists, who create their own schedules, work as many or as few hours as they want, and take full control of their own income potential and business growth.

What do you do to relax?

-          G: Spend time with my family… and watch mindless television!

-          M: Spend time with my family

What do you want to change most about your world?

M: We wish more women felt empowered. You really can take control of your life and your career, and have all of your dreams come true! Whatever you want in life, make it happen. If you don’t know what you want yet, that’s OK too. But work on figuring it out because nothing is going to happen if you don’t work for it.

And, if any women out there are looking for new opportunities, we encourage them to visit www.gigihill.com to learn more about career opportunities with our company. Gigi Hill is looking for new stylists to start their own businesses selling Gigi Hill handbags, totes and accessories in their hometowns. It’s a fun-filled job where you have full control of your own hours and earning potential. It’s also a great company to network and meet other women, both at your parties and through Gigi Hill stylist events. Being surrounded by fabulous women is such an impactful support system and so much fun!

What are you most proud of?

G: We are both so proud of Gigi Hill’s success over the years and how much the company continues to grow. We’re also so unbelievably proud of all our stylists – today, more than a 1,000 saleswomen – who have taken this company to such great heights. Each and every woman who has joined the Gigi Hill family, taken the business opportunity and made it their own – they are so fabulous and the reason for all of the company’s success.  Gigi Hill is a dream come true!

What advice would you like to offer other Startup Princesses?

M: We strongly encourage women everywhere to chase their dreams and make them a reality. Follow your passion and your intuition, then research, research, research. Then it’s time to get moving. As we always say, plan your work and work your plan.

Favorite Magic Wand?

G: That’s hard to narrow down! What mom can live without great handbags to carry her through the day, under-eye concealer, a smartphone…and the list goes on and on!

For our Gigi Hill handbags though, we love the magic of laminated cotton canvas. The fabric is so easy to clean – a necessity for busy moms – and looks fabulous. We have totes, handbags and travel bags made in laminated cotton canvas so you can keep them looking brand new, and many bags that are lined in the fabric, so it’s perfect for easily wiping away any spills inside.

If you could design a tiara that showcases Gigi Hill, what would you use?

M: Well Gigi Hill is known for being super fashionable and functional, so we’d have to make our tiara that way too. Of course it would be in bold colors. We’d find a way to include some amazing pockets so you can stash your lipstick and other necessities. And I know without a doubt that our stylists would want us to include a wristlet strap option! It’s something we’ve learned from feedback from both our stylists and consumers – women love a little strap so they can easily carry a bag, wallet or whatever from their wrist when juggling kids, work and everything else. Gigi Hill will have the first tiara with a fabulous wristlet strap!!

10 Tips to Becoming a Powerful Networker

10 Tips to Becoming a Powerful Networker (for live events, not so much for social media networking…) 

1. Define your purpose. What do you want? What do you need next? Know what you’re seeking.

2. ALWAYS Show up to serve. (Borrowed that phrase from my mentor and friend, Tiffany Peterson). This is a beautiful way of expressing the concept that when you show up in life, at an event, coaching call, any interaction that you have with others, you are there to benefit and serve them with what they need, to assist and support, offer your best.

3. Be sincerely interested. Ask Great Questions; Listen Intently. Know what they need next, how their family is doing, what their passions and dreams are.

4. Be enthusiastic. Smile. Believe that all things are possible for others and yourself. Create an attitude of joy and gratitude, people will love to be around you. Be involved in important, meaningful work either as your primary source of income or as a volunteer.

5. Share the good others are doing that you “know, like and trust”. Promote others. Recommend others for PR opportunities. Give referrals. Become a client. Help others achieve their goals. Volunteer to help. Make introductions.

6. Keep in Touch. Exchange critical info… create or use a Contact Manager system, at least in your contacts on your phone and email. Make lists on Twitter and Facebook to organize who you want to follow. Keep a file on your contacts, what do they like, what have you done with them, what samples or services have they tried, etc. Be active in at least one community online. Join local and international alumni groups, special interest or service groups, etc.

7. Create an opportunity to get to know them. Such as invite them to lunch, send them a sample of your product or offer a service for free. Have them join you at an event. Differentiate yourself from others, go over the top to make them feel special and valued.

8. Remember passion sells. When you’ve established friendship first, naturally people want to know what you do and support you too. Share your excitement for what you do and how you are unique and they will want to be a part of it and help you succeed, either by buying your product or service or helping you with what you need by referring you to others.

9. Evaluate how you are doing. Ask yourself are you sincere? are you a good listener? are you helpful? are you a friend? Are you getting their info after events and reaching out afterwards? Making an effort to form relationships? Read The Connectors by Maribeth Kuzmeski and see her evaluation forms.

10. Remember at the end of the day, networking is making a new friend. Who doesn’t want that? We all do! Have fun and who knows who your next new best friend will be. Some of mine were found on Twitter and then we met up at a live event, and the rest is history.

Enjoy!

Kelly King Anderson, the Founder of Startup Princess considers herself a power connector, as she helped to build an online community of over 200,000 and is in the top 25 of most powerful women on Twitter according to Twittergrader for over a year. She has created and formed many powerful relationships and values these tips she has learned over the years. Kelly is currently an Entrepreneur in Residence at BYU Hawaii and loving it.

Meet Christina Patterson – Creator of I Do Cake Toppers

Are you networking on twitter? You should!  We meet the greatest people (from all over the world) online and Christina is no exception!   Fun girl and fun business!

Name: Christina Patterson

Location: Charlottetown

Education: Graphic Design Diploma from Fanshawe College (London, Ontario)

Professional Background:

I used to be in graphic design, but quickly realized that I didn’t want to spend my life making brochures and mocking up websites. It was at that point in 2004 that I started my Custom Cake Topper business.

What you wanted to be when you grew up: I always wanted to be an Artist.

What you are: I am the Owner/CEO of www.idocaketoppers.com,

Brief Summary of your Start Up:

Since 2004 I Do Cake Toppers has been making quality sculptures for clients world wide, including celebrity clients such as David Copperfield and Regis & Kelly. A hand made Custom Cake Topper is the ultimate keepsake after the last of the wedding cake is gone and the party is over. Custom Cake Toppers have made the perfect gift for many Weddings, Anniversaries, Birthdays, Retirement parties and any other event that is worth celebrating!

Where you are located: In beautiful Charlottetown, Prince Edward Island

Company Website? www.idocaketoppers.com

What inspired you?

I have always been an Artist and I was really drawn to the idea of making Art my full time job.

How long have you been in business?

I started the company officially in 2004

How did you fund it?

I was working three Jobs at the time and doing the occasional topper. As my topper business grew, I scaled back on the other work until it was 100% toppers. This method was the smartest option for me, even though it meant that I had a real tough couple of years workload wise.

Do you have a Fairy Godmother (or Mentor)? I wish I did…but no.

Do you belong to any Business Organization or Networking Groups?

I have on occasion tried to get involved with some local groups that are in the entrepreneur or crafting vein, but to be honest I am not much for organizations.

Current Business Challenge?

I think there are certainly a lot of challenges in this current economic environment and for me this means that I need to make every advertising/marketing dollar count.

What are you doing about it?

FB and Google Ad words have really good analytics systems so that I can really see my return on investment. If I can see the effect of my marketing dollars in a quantifiable way then its much easier to justify the cost.

Favorite motivational quote:

Let the beauty of what you love be what you do. – Rumi

Family?

One Artist Husband and one needy Shi-Tzu

If so, how do you balance family and business?

Finding a balance is certainly a work in progress. I try to make time every day to meditate, spend time with my Husband and work on personal projects. The challenge comes when the line between what’s work and what’s fun gets blurry.

Favorite book?

I am currently reading Four Hour Work week by Timothy Ferriss. It’s a really great book with a lot of helpful suggestions on how to work smarter not harder.

What do you want to change most about your world?

I wish that people would be more open and accepting and pursue their passions more.

What are you most proud of?

The fact that I have been able to make Art my career and creating an army of satisfied customers since 2004

What advice would you like to offer other Start Up Princesses?

1. Know your value proposition: Are you the Prada of your industry or the Walmart. This becomes very import when positioning your product, identifying your competition and building a successful brand.

2. Get to Know your customer: Talk and interact with them, learn all about them , this can help uncover new product ideas and services that you hadn’t even thought of before. Many business’ fall into the trap of assuming they know their customer and then acting on those assumptions…big mistake.

Favorite Magic Wand (tool/resource)?

Social Media is definitely my favourite tool.

If you could design a tiara, what precious stones would you use?

Lots and lots of red rubies

Did I leave something out you would like me to know about yourself or your business?

I just want say to all the other Start Up Princesses out there. Believe in yourself and your business, don’t listen the army of nay sayers and always make sure that your business is travelling in the direction that you want it to! I think it is great to a have blogs like this that promote women in business and feel that as successful women, the knowledge that we share empowers us all.

Staying Legal with Your Blog Images

Adding images to your blog is a necessity for almost everything but microblogging, which is anything with less than 160 words. Just as with marketing brochures or newsletters, images enhance your blog in many ways – they make it more visually appealing, help connect concepts, and even enhance your search engine optimization. All this added value is worth something.

However, it is important that you stay legal whenever you are using images on your blog because you do not want to deal with the hassle – or expense – of any copyright infringements.

Avoid Copyright Issues

The single-handed best way to avoid any copyright issues with the images you use on your blog is to take the pictures yourself. Not only does taking your own pictures for your blog help you to avoid any hassle, it is also a way for you to connect on a more personal level with the people who read your blog. Of course, this is not always feasible. You may not have access to a high-quality camera or you may simply prefer to use images that are already available on the Internet.

If you do want to use someone else’s images, then you should always obtain permission before using them on your blog. The best way to get permission for the images you want is to go to the image owner and send them an email asking if you may use the image on your blog. If you prefer not to wait for permission, there are other options available.

Keep in mind, too, that if you visit the About page of a photographer or their profile page, you may be able to read about their Terms of Use. Some photographers only place a Creative Commons License on their photos, which means you can use them on your blog as long as you credit them with a link and their name. If the image or the website includes a copyright symbol, however, then this more than likely means the photographer does not allow use of their photos without permission.

Using Stock Photos

There are a number of different websites available online that offer stock photos for free or for a small fee. You can subscribe to these different websites that offer stock photos, purchase credits at a discounted rate, and then use those credits to buy different images that will go along with the content on your blog. This is a safe way to use images on your blog without having to worry about violating copyright laws. Just make sure you indicate whether or not your blog is a personal site or used for commercial purposes. A good test for determining this purpose is whether or not you sell something – including advertising – on your blog. If you do, then you’re a commercial site, which is the vast majority of cases.

A few places you can find quality stock images for free include:

• Wikipedia.org
• DeviantArt.com - may need permission first
• Behance.net - may need permission first
• SXC.hu
• FreeStockPhotos.com
• FreeDigitalPhotos.net
• Shutterstock.com
• iStockphoto.com

The best policy for you to adopt with publishing images on your site is: “If in doubt, ask first.” This way, you will save yourself the headache (and budget-ache) of learning the painful and costly way.

 

I Want it All – Three Tips for Self-Care & Rejuvenation While Growing A Business

I shared the following in an email to our Startup Princess Members just before Labor Day Weekend.   I thought I would share it here for all our readers.  And if you want to receive startup and life balance tips directly to your inbox, you can sign up here.

As we begin the Labor Day weekend, I’m reminded that I will (ironically) be spending a lot of the weekend working.  Such is the life of a serial entrepreneur.

I don’t mind it, really, I like what I do and a lot of my work feels like play.  That said, it’s important be be well rounded, take time for vacation and make sure I’m filling my own well.  I want to “Live a Life Without Limits”, but I’ve found that my biggest limitations come from my own physical and mental abilities.  If I’m not at the top of my game, my businesses come up short and my relationships suffer.  Can you relate?

Here are three tips for taking time for self-care and rejuvenation while growing a business.

1. Make a joy list of things you enjoy.  Everything from reading a book to taking a hot bath.  Include things that cost money, and things that free.  Include things that you can do in quick and easy 15 minute time blocks and include things that take longer like massages and pedicures (two of my favorites, when time and funds allow).

2. Schedule time each week to do something from your joy list.  And I really mean schedule it.  Put it in your calendar.  Treat it the same as you would an appointment with a client or a friend who’s in from out of town.

3. Make healthy choices.  Include a balanced diet and regular exercise – the exact program is up to you and your doctor.  I’ve learned the hard way that my body can be my friend or my enemy.  I am only as good as my health.  If I’m chronically sick, I can’t grow my business or care for my family and friends.  My energy is tied to how I care for my body.

You see, I want it all.

I want a thriving business without sacrificing a meaningful personal life.  I want a big paycheck and really fulfilling relationships, and believe it or not, sacrificing myself is NOT the way to do it.

I talk to a lot of women entrepreneurs.  I cringe every time I hear the word “sacrifice”.  They are sacrificing themselves for the sake of their businesses and their families.  While that’s admirable, it’s the quickest way to burn out.  Take care of YOU and then you will have the energy you need to grow your business without sacrificing your health or sanity.

Anyway, as you go into this weekend, whether you are working or not, I encourage you to take some time to establish some “labor free” routines that focus on YOU.
Michelle McCullough is the Managing Director for Startup Princess and is also a National speaker and business consultant.  Michelle recently released Marketing Mastery, a 4 disc audio program that helps entrepreneurs and small business become confident in their messages that reach the masses.  Michelle became a partner in Startup Princess  in 2008.  She is responsible for event planning, marketing, affiliates, sponsorships and partnerships. Over the past 4 years she has coached women entrepreneurs (and even some men) and helped them grow their businesses from “dream in development” to established thriving businesses.  Michelle is a speaker, strategist, success expert and a serial entrepreneur. She started Doodads Promotional Products when she was 19 and has also spent the last 12 years working in marketing and advertising. She’s worked in all aspects of the industry from production to creative and sales to management. On top of her full-time jobs, Michelle has cultivated her love for entrepreneurship by running Doodads as a successful side business.  Today it continues to thrive.  This year Michelle launched a coaching program called “The Life Balance Myth” to help busy entrepreneurs build thriving businesses AND meaningful personal lives.  She believes that life balance is a myth, but she provides practical tools to achieve personal and professional success.   Michelle has two children ages 4 and 2 and lives in Utah. You can learn more about Michelle at SpeakMichelle.com.

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