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Sarah Morgenstern, Savvy Mom Media


Date Profiled: August 2007

Name: Sarah Morgenstern (Sarah’s the lovely brunette in the photo, Minnow is the lovely blonde!)

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Hometown: Edmonton, Alberta, Canada

Current Residence (City, State): Toronto, Ontario, Canada

Education: MBA from the Richard Ivey School of Business at the University of Western Ontario and a BA (Honours) from the University of Toronto

Professional Background (brief, please): After business school, I spent 13 years as a management consultant with Deloitte Consulting and AT Kearney with a focus on Enterprise Transformation and Performance Measurement, assisting major corporations identify and address their business improvement opportunities

What you wanted to be when you grew up: Believe it or not, a management consultant!

What you are: Publisher and co-founder of Canada’s top online source for moms, Savvymom.ca

Brief Summary of your Start Up: SavvyMom Media is the publisher of SavvyMom Today, a twice-weekly e-newsletter for moms across Canada. In addition to our national edition, we publish local editions in the Toronto, Ottawa, Vancouver and Calgary markets.

Company Website? www.savvymom.ca

What inspired you? Minnow, my business partner, and I were both ‘go-to’ moms in our circle of friends, often being sought out to provide advice on all things mom “from diapers to dinner parties and everything in between”. Avid readers of some of the new advisory emails that had come out targeting fashionistas and those looking for the latest trends, we were inspired to bring the best of tried and tested mom advice together with a fun and entertaining format to publish what is now the SavvyMom Today newsletter

How long have you been in business? Almost 2 years

How did you fund it? With savings from my consulting days

Do you have a Fairy Godmother (or Mentor)? No

Do you belong to any Business Organization or Networking Groups? Yes, several in Toronto focused on mom entrepreneurs

Current Business Challenge? How to address Web 2.0 and the new social networking phenomenon to further develop our community of 20,000 readers and allow them to get involved in the content, while still maintaining our editorial angle of expert advice

What are you doing about it? We’re working on a prototype that we think provides the right balance and hoping to implement in the next 6 months.

Favorite motivational quote: Be the change you want in the world. (Mahatma Gandhi)

Family? Yes, Tess who is almost 7, Adam who is 5 and Laine who is 3 (yes, three kids in 3.5 years!)

If so, how do you balance family and business? Don’t sleep that much! Also we schedule lots of family fun activities for the weekends so we make sure we have good times together.

Favorite book? The Three Martini Playdate by Christie Mellor

What do you do to relax? Bikram (hot) yoga, downhill skiing and read home décor magazines

What do you want to change most about your world? Since I am an online publisher,is it bad to say that I wish the rate of technological change we are living with in the world today would slow down so we could all take a breath and just get caught up with everything?

What are you most proud of? The brand we’ve created with SavvyMom, the numerous jobs we have created for other moms and my kids and their accomplishments (of course)

What advice would you like to offer other StartUp Princesses? We got this advice when we started and I didn’t’ believe it – but it’s true and I wish I had: it will take twice as long and cost three times as much to get the business to where you want it to be so be sure to plan for that.

Favorite Magic Wand (tool/resource)? Google Desktop – it saves me so much time looking for emails and documents

If you could design a tiara, what precious stones would you use? Diamonds

Would you be interested in being a Fairy Godmother to another woman entrepreneur? Yes

What business subjects would you feel comfortable mentoring in? Business planning, marketing and /organization development/human resources

Would you be interested in going to lunch with other women entrepreneurs for a “networking tea party”? Yes

Would you be willing to be a facilitator of such an event? Yes

  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!