Risk Calculations

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Fairy Godmothers Carrie and Danielle share their wisdom: “Security is mostly superstition.”- Helen Keller

We recently met with a very successful business man for some advice about growing our company. The conversation quickly turned to perceptions of risk versus gain. “Early on in the company,” he told us, “I offered five employees lower salaries in exchange for stocks in the business. One of them took it, four of them declined.” (As it turns out, the four who declined were all women. They wanted more security.) That same company is now worth hundreds of millions of dollars.

images.jpgToday’s Magic Wand: Examine what feels scary, but invigorating to you…terrifying, but totally thrilling. Where do you pull back, when really, you’re longing to spread your wings? Now ask yourself: what would you be risking if you reached for the upside of that creative tension? We encourage you to peel that question like an onion. Ask it repeatedly, until what’s truly at risk becomes clear. We wager that fears associated with risk are rarely about money or physical comforts, and more often about how we’ll be perceived by others.

Exposure is the engine of risk. Sometimes what’s revealed is dramatic and sweeping, and sets huge effects in motion. And sometimes, a risk is the choice to share your idea, to live for the moment, or to let someone see you cry…or fly.

Win or lose, taking a risk will show you more of what you’re made of.

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5 Responses to “Risk Calculations”

  1. jeff barson on January 30th, 2007 9:45 am

    (As it turns out, the four who declined were all women. They wanted more security.)

    This kind of story really leaves me at a loss. There is no security. What they wanted was the ‘feeling’ of security. I just don’t get that mentality.

  2. startupprincess on January 30th, 2007 11:50 am

    You’re a true entrepreneur, Jeff. You’re right! There’s no security in business no matter whether its yours or someone else’s, however, many single moms or women I know who work are nervous about going to work for a start up or having their own because they want benefits and the mental peace that a business has a track record…but even then…there’s lay-offs, right? I guess if everyone lived their dreams we couldn’t hire anyone, eh?

  3. DavidEzra on January 30th, 2007 2:04 pm

    Kelly …

    THANX for the kind words, hopefully my writing gets better over time, and YES, I did purchase the previously mentioned “Domain.” (Perhaps I should make a Kelly Anderson Fan Site with it? J/K)

  4. startupprincess on January 30th, 2007 7:43 pm

    Hello David, thanks for the visit! For those of you who don’t know this Start Up Prince, he’s founder of Mobile O/X and I coached him a bit at last week’s BYU Elevator Pitch competition. He was at a Blogger dinner I was at last week. He has a great product and a brand-new blog called startupandgo.com; check it out. He’s so new he came to my site to reply to my comment…aah, the first days of blogging. ;)

  5. startupspark.com - Blogtipping My Way Around the World of Entrepreneurship Blogs on February 1st, 2007 11:41 am

    [...] focuses on actionable things you can do to help your business. Here are a couple examples: Risk Calculations and Medidate, Get Inspired and Record Your Entrepreneur [...]

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  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!