Publicity Hound’s Tips for Small Business Owners

By startupprincess | Published June 2, 2007

lisa-callsen.jpgOur *new* Start Up Princess Virtual Assistant, Lisa Callsen writes:

We all love publicity, and free publicity is the best! Publicity Hound is a great resource with wonderful ideas! When you sign up for the subscription, you’ll receive “89 Reasons to Send a News Release” and “The Publicity Hound’s Top 10 Tips for Free Publicity.”

While looking at recent tips, I found Tip number 3 – Freelancers & Inflight Magazines to be quite intriguing. They recommend the advantage of partnering or hiring a freelance writer, who works with multiple publications which could land you in an airlines inflight magazine (or other publications they are connected with). Talk about a captive audience! The story highlights Stacy DeBroff, author of “The Mom Book” whom was featured in the May issue of Airtran’s inflight magazine, Go. Since the issue released, there was a significant spike of sales on Amazon. Ms. DeBroff’s publicist also went on to note her use of a contact management tool with Press Kit 24/7 which enables you to keep track of your pitches. Want to know who to contact at the inflight magazines, Publicity Hound offers you an opportunity to purchase a copy of the extensive contact list and pitching tips, you can find it here.

Shameless plug coming up… Tip number 1 is right up my alley – Stop Doing it All Yourself. This will explain why you need a virtual assistant. Read further and it talks about how to find the right VA, (you’ll be one step ahead, I’m right here). But if you should want to find out more, comment below or contact me via Start Up Princess and I’ll be happy to answer questions for you.

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3 Responses to “Publicity Hound’s Tips for Small Business Owners”

  1. Ponn Sabra on June 3rd, 2007 5:36 am

    Hi Lisa!

    Great Tips!

    Joan is a doll! A Publicity HOUND she is!

    Here’s something right up yours (and *everyone* wanting to learn more about online publicity: take her Publicity Hound University Virtual Seminar: A Graduate-Level Course
    for Assistants, Virtual Assistants & Interns. Monday through Friday, June 11-15    . Joan passionately supports, encourages and promotes outsourcing…this is one of her driving forces for highlighting the Virtual Assistant industry as a whole!

    It’s definitely an exciting time for your profession Lisa, rock on!

    As for Stacey DeBroff, she (through her Mom Central) and Cedar Valley Kids Publishing is who I’m working with to find 300 mom consultants for the new PBS show launching this Sept. 2007. Details here.

    My best always,
    Ponn

  2. Lisa Callsen on June 4th, 2007 12:53 pm

    Ponn,
    I am so excited about my business, and I will keep rockin!

    It’s amazing how the internet can be a small world. I saw the details on the PBS show. What a great idea for publicity! I love creating a “buzz”, I use that line all the time!

    Thanks for your comments!

    Lisa

  3. EmpowerWomenNow.com - Women entrepreneurs blog. An International Women Entrepreneur's Online Resource Center with free tips, tools, resources, networking and mentoring on June 7th, 2007 6:54 am

    [...] the list for her Recommended Blog Category–yes, yes–yours truly (and crew!) [Thanks, Lisa and Kelly, for reminding me to post about Joan’s projects here [...]

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