Ok so hopefully, you’ve taken the first three very simple SEO strategies and put them to work. The thing I like to tell people about marketing is that it’s not so complex and even doing one simple thing each day will grow your business and open up new opportunities that you maybe never dreamed existed. So, having said all that, let’s move on so you can get the next steps in your marketing mix.
Marketing Strategy 4
Inbound link text should be varied based on the search phrases you are using to optimize a particular page.
For example, let’s say we are using the phrases “indie jewelry, eco jewelry and recycled jewelry,” on a page. Obviously our page content is written in such a way that these phrases are picked up in the meta information, in the header on the page and in the page content as a whole in a natural (never forced) way. And let’s also work on the assumption that you are out there really working hard to solicit links from other sites and blogs that are similar (but not in direct competition) to your own.
Using the search phrase examples from above, you want to be sure to that the keyword/search phrase is being used in the content that is the link back to your site. Here’s what I mean using some example text.
“Indie jewelry that is one-of-a-kind and luxurious is being touted as the new must-have accessory for today’s modern fashionistas.”
The blue text “Indie Jewelry” would be a link directly back to the category page you are optimizing for that search phrase.
So, the idea is to use that phrase and the other search phrases we listed above – eco jewelry and recycled jewelry – in that way on other sites linking back to your category page. Not once, not twice but over and over. You DO, however, (please pay close attention here) want to vary the instances of the sentence or paragraph you are using the search phrase in. You DO NOT want to use the same paragraph over and over again – keep the search phrase but change up the paragraph or sentence that you use the search phrase in.
Marketing Strategy 5
Use article directories.
This is not a new technique. But it will help with your SEO efforts (because the content, of course, contains links that lead directly back to your site). It will further establish you as an expert and the possibility of other people using your content on their blogs and websites, newsletters and ezines is quite high.
Lacking in ideas? Try one of these out to get your creative juices flowing…a series of articles about a hot topic in your industry, unusual or fun uses for new products, tips and tools to educate people about a topic or even first-hand reviews of new products…any of these are considered informational and likely to be picked up and used by others.
Submission to article directories is free. However, each one has its own separate writer’s guidelines and rules for embedding links and images. Here’s a quick list of directories. There are TONS more but these will get you started.
Ezine Articles
GoArticles
Article City
Idea Marketers
Article Alley
Article Depot
Amazines
Googlebase – Articles and reviews as well as videos, product information, resumes and just about anything else you can think of can be uploaded to Googlebase and displayed in search results
But wait, there’s one last super secret strategy that goes along with this. When a blog or web site or ezine picks up and uses your article, let them know you appreciate it and stumble it using StumbleUpon – or any other social bookmarking service (del.icio.us, digg, newsvine, etc.). You are giving them a boost by helping get their blog or web site out there and giving yourself a boost because the article contains information about you!
See how fun sharing the marketing love can be?
So there you go – a total of five very simple strategies that can be incorporated into any marketing mix. Remember, the goal is to do ONE THING each and every day to market your business. In the meantime, feel free to throw in your questions comments and suggestions. We LOVE to hear from you and there’s no such thing as a stupid question or comment.
You offer some excellent pointers. You are absolutely correct on content. Many online entrepreneurs make the mistake of creating 2 or 3 pages and expect a world class website. At a minimum 30+ pages are required by the crawlers to consider you as a legitimate site. Otherwise, your site goes to www graveyard like 95% of all website of there.
Wade is correct. With the new google Panda update you need to have multiple pages on your site to be indexed. gone are the simple single page or 3 page websites. google wont index them anymore.