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Melissa DeMordaunt, Snugabug Baby


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Name: Melissa DeMordaunt

Hometown: Citrus Heights, CA

Current Residence (City, State): Draper, UT

Education: BS from BYU

Professional Background (brief, please):Worked for a financial restructuring firm in NYC for 4 years before having my first son.

What you wanted to be when you grew up: a gymnastics coach

What you are: Stay at home mom/Small Business Owner

Brief Summary of your Start Up: Our company started from just a small idea born from a mother’s battle to make sure her baby was warm enough (but not sweating under all the layers) during their outdoor adventures through the cold NYC winter. A few years (and a couple of new babies) later, we have turned that small idea into a company with an innovative product that solves this very problem by providing warmth without the bulk. What all parents need for their babies-on-board is a base layer. The hi-tech fabric (with wicking capabilities) used to make the WARMSIE makes them so very practical for cold winters everywhere and the styling makes them so cute it would be a shame to consider them just “underwear”.  Now babies can be warm, dry and comfortable sans the bulk and hassle.

Company Website? www.snugabugbaby.com

What inspired you? My partner Krista, my husband and the COLD weather

How long have you been in business? Since Nov 2006

How did you fund it? My and my partner’s personal money.

Do you have a Fairy Godmother (or Mentor)? Plenty of them!  I try to learn something from everyone.

Do you belong to any Business Organization or Networking Groups? Not yet

Current Business Challenge? Education on our product

What are you doing about it? Developing better ways of educating potential customers

Favorite motivational quote: Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us…There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do…And as we let our own light shine, we unconsciously give other people permission to do the same. – by Nelson Mandela

Family? Supportive husband and a very busy son

If so, how do you balance family and business? We’re still on the two naps a day routine, so right now, that is when I get business done.  And when we go to stores, I have my little model come along with me – he is really what sells the Warmsie!

Favorite book? Count of Monte Cristo, Power of One

What do you do to relax? Take a bath
What do you want to change most about your world? I would like 25 hours in my day

What are you most proud of? My family

What advice would you like to offer other Start Up Princesses?
Just do it – make it happen! Don’t get easily discouraged. Start slow and prioritize.

Favorite Magic Wand (tool/resource)? Friends and family – we used the talents of all our friends and all our family to make this happen.

If you could design a tiara, what precious stones would you use?
Aquamarine – my sons birthstone.  Plus some (or lots) of diamonds.

What business subjects would you feel comfortable mentoring in? Creative solutions – I know that is not a fundamental subject, but it’s what I am good at – finding a solution.  There is ALWAYS a solution.

Would you be interested in going to lunch with other women entrepreneurs for a “networking tea party”? Absolutely.

  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!