Meet Louise Edington – Founder of Fabulous and Fearless

By taylerintern | Published May 11, 2012

Louise Edington, Fabulous and Fearless, Business, Entrepreneur, InterviewName:

Louise Edington

Location:

Originally from the UK, now Park City, Utah

Education:

BA American Studies with Religious Studies

Professional Background:

Very varied but entrepreneurial since having children. I ran an EBay store, did direct selling and ran a childcare business in my home. I finally ‘grew up’ and found what I LOVE to do at the age of 49 when I took an online Social Media Marketing course after moving to Utah from the UK (via Australia). I coached that course as a licensed and certified coach for almost two years prior to launching my own Start Up.

What you wanted to be when you grew up:

A writer and I do plan on writing my book later this year.

What you are:

I am a Social Media Marketing Coach primarily but I also coach my longer term clients to connect the dots through auto responders, growing their list, creating their opt in give aways etc. You could say that I am a Technical Business Coach.

Louise Edington, Business, Entrepreneur, Interview, Fabulous and FearlessBrief Summary of your Start Up:

In January of this year I launched my own business, Fabulous and Fearless Connections, and created my own coaching programs. I coach entrepreneurs to be Fabulous and Fearless online to increase their confidence and their profits.

I have also launched ‘co create’ programs where I and my team take our clients content from newsletters, articles and books (or transcribed phone interviews if none of these are available) to create and post content on Social Media for those who are too busy to do them selves. I, therefore, serve those that wish to do their own and those who wish to outsource. Both options use the clients’ own voice in Social Media which is crucial for authenticity.

Where you are located:

In my home in Park City, Utah though I hope to have an office outside the home later this year.

Company Website?

 http://FabulousandFearless.com

What inspired you?

Being described as a ‘trailing spouse’ in US Immigration terms after my husbands company transferred us to Utah from Adelaide, Australia and being told that my work ‘didn’t matter’ by someone I care about inspired me matter and to be an equal partner in my marriage.

How long have you been in business?

In this capacity, 2 ½ years. In one form or another, 10 years.

How did you fund it?

Out of pocket.

Do you have a Fairy Godmother (or Mentor)?

I hire coaches but my main mentor is my good friend Jude Anker who has inspired me to develop my signature system, BE Vitamins to boost your confidence and profits online.

Do you belong to any Business Organization or Networking Groups?

I run my own chapter of Angela Johnson’s Biz Divas and I am also a VIP member of The Hub in SLC. I attend other groups as time permits.

Current Business Challenge?

Learning to outsource what I am not good at.

What are you doing about it?

I am taking it one step at a time. I first hired a bookkeeper; a VA is next and then a housekeeper.

Favorite motivational quote:

‘If you change the way you look at things, the things you look at change’ ~ Wayne Dyer.

Family?

Husband, Charles, and two amazing daughters Molly (14) and Alice (12). Also two rescue dogs, Roxy and Ozzie.

If so, how do you balance family and business?

That is difficult at times as I have no extended family close by but I try to finish the bulk of my work by the time the girls come home from school to spend time with them. Weekends are also generally family time. We also like to take a lot of short trips away to unwind.

Favorite book?

I love to read so this is always a difficult choice but I will say ‘The Four Agreements’ by Don Miguel Ruiz.

What do you do to relax?

Read, walk with my mentor Jude and our dogs, have a glass or two of wine in the evening with my husband, watch movies with my family and I plan on taking up Bikram yoga. I loved yoga when I was younger and my body and soul needs it, as I get busier in my business.

What do you want to change most about your world?

I am a huge supporter of equal rights for all and would love to see a world where color, gender and sexuality were no longer issues. I am also passionate about children and sponsor two children currently, one in Ethiopia and one in Guatemala.

What are you most proud of?

My girls, unquestionably. I am also proud that I have overcome so many fears, limiting beliefs and almost crippling shyness in the last few years.

What advice would you like to offer other Start Up Princesses?

Success in business usually doesn’t happen overnight and persistence pays off. Also take coaching in any area you are not confident in whether that is sales, marketing online or anything else.

Favorite Magic Wand (tool/resource)?

My iPhone – I can stay connected everywhere!

If you could design a tiara, what precious stones would you use?

Amethyst, Sapphire, Turquoise, Jade (and yes, I know some of these are semi-precious but I love these colors)

Did I leave something out you would like me to know about yourself or your business?

I LOVE what I do, and I love to connect (hence the name of my business). So please friend me and follow me at these links.

http://www.facebook.com/louise.edington

http://www.facebook.com/FabulousandFearless

https://twitter.com/LouiseEdington

http://pinterest.com/louiseedington/

http://www.linkedin.com/in/louiseedington

I also offer FREE 30 minute consultations for anyone who would like to discuss their Social Media marketing needs https://my.timedriver.com/LNSTG

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