Meet Keynote Speaker, Startup Princess Barbara Vineyard

Introducing Startup Princess Barbara Vineyard, the Founding Editor of Wasatch Woman magazine. Barbara will be the concluding Keynote speaker at our Startup Princess conference on Friday, October 12th.

Click here to listen to Barbara’s startup story and message:

Enjoy reading her Startup Princess profile and get to know her better!

Name: Barbara Vineyard

Hometown: Preston, Idaho

Current Residence (City, State): Clinton, UT

Education: Bachelors in Elementary Education, Masters in Instructional Technology

Professional Background (brief, please): Educator, Instructional Designer, Proposal Writer, Project Manager, Director of Project Management … and a crazy magazine editor and owner

What you wanted to be when you grew up: A Stay-at-Home Mom …

What you are: A Working (nearly every hour of every day) mom, an entrepreneur, a business owner, an employee

Brief Summary of your Start Up: Wasatch Woman Magazine is all about making connections. During the early years in Utah, there was a magazine for women. It gave them an opportunity to talk about important issues and stay connected. But, that magazine disappeared in the 40s, and we haven’t had anything like it until now.

Company Website?
www.wasatchwoman.com

What inspired you? At first it was the idea that we could do something good for women in Utah. That of course has continued to be inspirational, but so has the mere challenge of trying to pull off a new publication in a difficult market.

How long have you been in business? Just over 2 years.

How did you fund it? Personal money, loans, credit cards … not what I’d recommend.

Do you have a Fairy Godmother (or Mentor)? No

Do you belong to any Business Organization or Networking Groups? Ladies Who Launch, SLC Chamber

Current Business Challenge? Becoming profitable

What are you doing about it? Cutting back costs, focusing on sales

Favorite motivational quote:
“Whatever you do, or dream you can, begin it. Boldness has genius and power and magic in it.”
Goethe

Family? I have 3 beautiful children. Kenzie is 9, Caleb is 6, Josh is 2. My husband, James, stays home and takes care of them.

If so, how do you balance family and business?
It’s one of the most difficult parts of running a business. We try to do something together for fun at least once a week. They get up and spend family time with me each morning before I leave for work. And, I try to plan one-on-one time with each child at least once a month.

Favorite book? I love to read, so I have many favorites. But, I recently read The Glass Castle by Jeannette Walls. It’s a great book of perseverance, strength, and family.

What do you do to relax? I read. I don’t go to sleep at night without picking up a book first. And, if I’m spending TV time with my husband, you’ll often catch me reading during commercials. Reading is my escape … it gives me time away from the stress of a full-time job, a business, and a family.

What do you want to change most about your world? I want women to be more accepting of themselves and each other. We’re so hard on ourselves and that hardness sometimes spreads to the judging of others. If we’ll work together and support each other, this world would be so much gentler, kind, and beautiful.

What are you most proud of?
I am most proud of just making it through. It’s been a tough two years. That goes with the territory of starting a business. I’m proud that I haven’t given up on dreaming. That I still have ideas and the desire to see them to fruition.

What advice would you like to offer other Startup Princesses?
Believe in yourself. You can do anything that you’re willing to work and fight for. And, when the fight goes out of you, do that thing that helps you recharge and then go to bed. You’ll find that the fight is back the next morning.

Favorite Magic Wand (tool/resource)? Girlfriends

If you could design a tiara, what precious stones would you use? Peridot and Diamonds

REGISTER Today to hear Barbara speak and 13 other amazing Startup Princesses!