Comments on: Marketing That Never Quits http://startupprincess.com/marketing-that-never-quits/ Thu, 24 May 2012 14:03:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Russell Page http://startupprincess.com/marketing-that-never-quits/comment-page-1/#comment-374 Russell Page Sat, 28 Oct 2006 18:59:04 +0000 http://startupprincess.wholesaleworks.com/wordpress/marketing-that-never-quits/#comment-374 How many insurance company jingles can you sing? You know, "You're in good hands" "We live where you live" "American Family Insurance" How many insurance company jingles can you sing?

You know,

“You’re in good hands”
“We live where you live”
“American Family Insurance”

]]> By: startupprincess http://startupprincess.com/marketing-that-never-quits/comment-page-1/#comment-373 startupprincess Sat, 28 Oct 2006 14:59:46 +0000 http://startupprincess.wholesaleworks.com/wordpress/marketing-that-never-quits/#comment-373 Janet, I hope you blog more about hearing Olgivy and Mather speak...I would have loved to have heard him too. It is true, companies that have the most influence for me personally are those with a powerful message/story that I resonate with. I can only hope that the story we are creating with Sweet & Charming will resonate with families so it will make a difference. ;) Janet, I hope you blog more about hearing Olgivy and Mather speak…I would have loved to have heard him too.

It is true, companies that have the most influence for me personally are those with a powerful message/story that I resonate with.

I can only hope that the story we are creating with Sweet & Charming will resonate with families so it will make a difference. ;)

]]> By: newspapergrl http://startupprincess.com/marketing-that-never-quits/comment-page-1/#comment-372 newspapergrl Sat, 28 Oct 2006 01:15:02 +0000 http://startupprincess.wholesaleworks.com/wordpress/marketing-that-never-quits/#comment-372 Kelly, I love that campaign too. Dove gives money to a nonprofit that helps girls and women with eating disorders. They also got women photographers to photograph the women they think are beautiful. Then they held exhibits of the work in big cities. Last night I heard Brian Collins from Olgivy and Mather speak about the campaign (I believe he personally worked on it but for sure O&M did). I was inspired. Great marketing starts with a great brand. Great brands begin with a story. He said now women are describing themselves as "Dove women," meaning they have some substance to them. That is incredible. Dove has infused itself into our culture so quickly. They've created something relevant and powerful. Nike is also doing great work in elevating women in their messaging. What I love about your idea Kelly (Sweet & Charming) is that it elevates and has a powerful message. I love seeing positive advertising campaigns that make a difference and beyond selling product, influence your lives. It also makes me feel less evil about being a marketer ;) Janet Kelly,
I love that campaign too. Dove gives money to a nonprofit that helps girls and women with eating disorders. They also got women photographers to photograph the women they think are beautiful. Then they held exhibits of the work in big cities.
Last night I heard Brian Collins from Olgivy and Mather speak about the campaign (I believe he personally worked on it but for sure O&M did). I was inspired.
Great marketing starts with a great brand. Great brands begin with a story. He said now women are describing themselves as “Dove women,” meaning they have some substance to them. That is incredible. Dove has infused itself into our culture so quickly. They’ve created something relevant and powerful. Nike is also doing great work in elevating women in their messaging.
What I love about your idea Kelly (Sweet & Charming) is that it elevates and has a powerful message.
I love seeing positive advertising campaigns that make a difference and beyond selling product, influence your lives. It also makes me feel less evil about being a marketer ;)
Janet

]]>