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Margaret Howe, Fashion Mash


Name: Margaret Howe

Hometown: Missoula, Montana

Current Residence (City, State): Edmonton Alberta Canada

Education: B. S. Sociology, second major in Psychology, Montana State
University- Bozeman

Professional Background (brief, please): 8+ years in non-profit &
business management

What you wanted to be when you grew up: a child psychologist

What you are: Creative Director for Heliostorm Digital Media, Inc.

Brief Summary of your Start Up: Fashion Mash is a wardrobe organizer
where you take pictures of your clothes, organize them into outfits &
get feedback from your friends.  We are also developing pro accounts
for indie clothing designers to link to their online clothing stores.

Company Website? fashionmash.com

What inspired you? My husband was frustrated with my daily fashion
show at home.  “Do these shoes look ok with this skirt?”  He suggested
I ask my friends & so we built a tool that we could do that with.

How long have you been in business? 7 months

How did you fund it? self-funded from savings

Do you have a Fairy Godmother (or Mentor)? Marcia Tofer, owner of
Hermitworks Entertainment- playspacetrader.com

Do you belong to any Business Organization or Networking Groups?
connectingmoms.com, damselsinsuccess.com, xanga.com, facebook.com,
blogcatalog.com, greatgamesexperiment.com

Current Business Challenge?  We have no budget for marketing.

What are you doing about it? Networking, finding creative routes to
spreading the word online.

Favorite motivational quote: “Life is what you make of it.” – anonymous

Family?  We did fosterparenting in the US until we moved to Canada
this year.  I’m working on my residency here & then we will do
fosterparenting again.

If so, how do you balance family and business?  Family & business
balance is part of my goal- to build a business I can run from home.

Favorite book?  Slack by Tom DeMarco

What do you do to relax? Read scifi, bellydance, play videogames, &
listen to techno music.

What do you want to change most about your world? Encourage & teach empathy.

What are you most proud of? Helping children through fostercare.

What advice would you like to offer other Start Up Princesses? All
work & no play wears Jill out.

Favorite Magic Wand (tool/resource)? (other than startupprincess?!)
another blog I read on entrepreneurship: http://blog.guykawasaki.com/

If you could design a tiara, what precious stones would you use?
Pearls- out of constant irritation, beauty can be cultivated.

Would you be interested in being a Fairy Godmother to another woman
entrepreneur? yes

What business subjects would you feel comfortable mentoring in? change
management, conflict resolution, optimism, motivation, business
development, goal setting

Would you be interested in going to lunch with other women
entrepreneurs for a “networking tea party”? yes

Would you be willing to be a facilitator of such an event? yes

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