Comments on: Magic Wands for Marketing to Women Online http://startupprincess.com/magic-wands-for-marketing-to-women-online/ Thu, 24 May 2012 14:03:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Laura Posey http://startupprincess.com/magic-wands-for-marketing-to-women-online/comment-page-1/#comment-418 Laura Posey Mon, 04 Dec 2006 10:23:47 +0000 http://startupprincess.wholesaleworks.com/wordpress/magic-wands-for-marketing-to-women-online/#comment-418 As Vice Pachyderm of Dancing Elephants, I live by these principles every day and I can tell you that they work without fail. We've been in business for 5+ years now and, despite conventional wisdom that says you have to spend a ton of money on marketing, we're growing like crazy using networking and referrals as our only means of prospecting. Not only is the business booming but we're having more fun than two people ought to have and get paid for it. Watching our students grow their businesses is like watching kids grow. Frustrating at times because you have to watch them skin their own knees, but more thrilling when they spread their wings and fly. One more note, if you get a chance to read Holly's blog, it is fabulous. She is one of the most brilliant marketers I've met. And she's a darned fine human being too! I'm proud to call her my friend. As Vice Pachyderm of Dancing Elephants, I live by these principles every day and I can tell you that they work without fail.

We’ve been in business for 5+ years now and, despite conventional wisdom that says you have to spend a ton of money on marketing, we’re growing like crazy using networking and referrals as our only means of prospecting.

Not only is the business booming but we’re having more fun than two people ought to have and get paid for it. Watching our students grow their businesses is like watching kids grow. Frustrating at times because you have to watch them skin their own knees, but more thrilling when they spread their wings and fly.

One more note, if you get a chance to read Holly’s blog, it is fabulous. She is one of the most brilliant marketers I’ve met. And she’s a darned fine human being too! I’m proud to call her my friend.

]]> By: Deborah Gardner One Heart Bulgaria http://startupprincess.com/magic-wands-for-marketing-to-women-online/comment-page-1/#comment-420 Deborah Gardner One Heart Bulgaria Sat, 02 Dec 2006 07:48:38 +0000 http://startupprincess.wholesaleworks.com/wordpress/magic-wands-for-marketing-to-women-online/#comment-420 I can attest to the concept of "serving a higher purpose" because that is what I get to do every day with my work. Serving the orphans of Bulgaria has been absolutely life-changing for me. I see everything differently--needs vs wants, relationships, abundance, poverty, courage, gratitude, selfishness, sacrifice and on and on. THIS is my anti-depressent! THIS is one of my major callings in life. And THIS is changing a small part of the world. What a gift from God. I can attest to the concept of “serving a higher purpose” because that is what I get to do every day with my work. Serving the orphans of Bulgaria has been absolutely life-changing for me. I see everything differently–needs vs wants, relationships, abundance, poverty, courage, gratitude, selfishness, sacrifice and on and on. THIS is my anti-depressent! THIS is one of my major callings in life. And THIS is changing a small part of the world. What a gift from God.

]]> By: startupprincess http://startupprincess.com/magic-wands-for-marketing-to-women-online/comment-page-1/#comment-417 startupprincess Thu, 30 Nov 2006 02:11:47 +0000 http://startupprincess.wholesaleworks.com/wordpress/magic-wands-for-marketing-to-women-online/#comment-417 http://www.dancingelephants.net/contribute/news_archives/MagMind.htm that's the right link! ;) sorry. http://www.dancingelephants.net/contribute/news_archives/MagMind.htm

that’s the right link! ;) sorry.

]]> By: newspapergrl http://startupprincess.com/magic-wands-for-marketing-to-women-online/comment-page-1/#comment-419 newspapergrl Thu, 30 Nov 2006 00:31:35 +0000 http://startupprincess.wholesaleworks.com/wordpress/magic-wands-for-marketing-to-women-online/#comment-419 Great points. I can't find the rest of the article though. Price is one of the last points usually unless you're a price comparison engine. I've noticed the worst the marketing or the more geeky the business, the more they try to sell on price. Sell the experience and benefits and develop trust with people. They'll buy from you even if they can find it cheaper elsewhere. I often refer people to My Wedding Favors, http://www.myweddingfavors.com/, to see trust-building elements. Phone number, live chat, and if you scroll to the bottom there's a list of trust-building banners (maybe overkill, but a good place to start). Even established brands have to build trust online (offering great return policies like Zappos is a really good way). If you're not established it's even more important! I loved these ideas! Hopefully I can follow up with a blog post about this topic just for online marketers. Janet Great points. I can’t find the rest of the article though.
Price is one of the last points usually unless you’re a price comparison engine. I’ve noticed the worst the marketing or the more geeky the business, the more they try to sell on price. Sell the experience and benefits and develop trust with people. They’ll buy from you even if they can find it cheaper elsewhere.

I often refer people to My Wedding Favors, http://www.myweddingfavors.com/, to see trust-building elements. Phone number, live chat, and if you scroll to the bottom there’s a list of trust-building banners (maybe overkill, but a good place to start).

Even established brands have to build trust online (offering great return policies like Zappos is a really good way). If you’re not established it’s even more important!

I loved these ideas! Hopefully I can follow up with a blog post about this topic just for online marketers.

Janet

]]>