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Lisa Callsen, Limelight Virtual Assistant


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Name: Lisa Callsen

Hometown: Livonia, MI

Current Residence (City, State): Manitowoc, WI

Education: Bachelors of Science – Paralegal

Professional Background (brief, please): I’ve excelled in retail positions, along with careers as an administrative assistant. My paralegal experience includes corporate litigation, bankruptcy and family law.

What you wanted to be when you grew up: A judge

What you are: My own boss.

Brief Summary of your Start Up: I help small businesses and sole entrepreneurs with the “behind the scenes” tasks involved with running a business. You do what you love, but you may not love the critical, but important back-end tasks of your business. I help free up business owners time, so they can get back to doing the business part that they love.

Company Website? www.limelightva.com

What inspired you? I’ve increasingly gained my inspiration from life lessons. A decision that is better for the company doesn’t have to be at the mercy of the client. My customer concern is what inspires me to build upon that integral part of my business.

How long have you been in business? One month

How did you fund it? Personal savings

Do you have a Fairy Godmother (or Mentor)? Not yet, but I have been grateful for the connections I have made. I’m amazed at how many women have been open and allowed me to ask them questions. I thank Kelly King Anderson for being a great source of direction.

Do you belong to any Business Organization or Networking Groups? Virtual Assistants Networking Association www.vanetworking.com

Current Business Challenge? Nailing down the overwhelming amounts of information for start up. It has been a challenge to prioritize the exact steps to follow.

What are you doing about it? Taking it one day at a time.

Favorite motivational quote: People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success.
Norman Vincent Peale

Family? Yes. An adoring husband, Carl and three children, ages Randy 15, Mackenzie 5, and Delanie 3.

If so, how do you balance family and business? I try to spend time every day with each of them. I’m not sure what balance is, but if it means a day without feeling tons of guilt then I did a good job. If we could just eliminate the whining, I think it would be a monumental breakthrough

Favorite book? Go Dog, Go

What do you do to relax? I don’t think I know how to relax, but in the summer months I like to garden. It’s amazing how it clears your mind.

What do you want to change most about your world?  To enjoy the moment, to actually stop and absorb all that I am doing each and every day.

What are you most proud of? My family. I am also proud of the accomplishments I made as President of a small not for profit in Illinois. Illinois CODA (children of Deaf adults). While heightening awareness, we were able to revive it and increase membership by 100 percent. We also raised funds for children to attend camp with their peers.

What advice would you like to offer other Start Up Princesses? In any phase with a turning point or start up, let it unfold. You may think you have all the answers set in stone and you know the desired outcome, but allowing things to unfold may result in more than you could have imagined.

Favorite Magic Wand (tool/resource)? Internet, internet and internet. I also love online conferencing with audio/video abilities.

If you could design a tiara, what precious stones would you use? Diamonds and rubies

Would you be interested in being a Fairy Godmother to another woman entrepreneur? (I am working on a secure system to do this, any ideas?) Yes

What business subjects would you feel comfortable mentoring in? I love to support. If someone needs a listener or sounding board, I’m their gal.

Would you be interested in going to lunch with other women entrepreneurs for a “networking tea party”? Yes, absolutely

If you are out of Utah County, would you be willing to be a facilitator of such an event? I would love the opportunity.

  Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!