Kris Nations, Kris Nations Jewelry
Name: Kris Nations
Hometown: El Paso, TX
Current Residence (City, State): Oakland, CA
Education: BA Business Finance, BA Spanish
Professional Background (brief, please): Sales, Advertsing, Web design & Production
What you wanted to be when you grew up: an astronaut
What you are: Jewelry designer
Brief Summary of your Start Up:
In 2004, I pulled together a collection of jewelry for local San Francisco boutiques. I started my line of jewelry with the intent of creating unique accessories that I believe are the key ingredients to creating individual style. My inspiration often comes from friends and family, creating pieces steeped in individual personalities and style.
Company Website? www.krisnations.com
What inspired you? I had been working as a web designer during the dotcom “bustâ€. I was layed off 3 times during 2000 – 2004 from various failed dot com start ups.
How long have you been in business? 3 years (as my full time job)
How did you fund it? Eventually from a small business loan, but initially, just from making and selling jewelry.
Do you have a Fairy Godmother (or Mentor)? no
Do you belong to any Business Organization or Networking Groups? NAWBO
Current Business Challenge? Cash flow, and keeping up with orders
What are you doing about it? Working on a second loan, and hiring more artists to keep up with demand
Favorite motivational quote: Work Don’t worry
Family? My sister and I are partners in the business. I am married, no kids yet!
Favorite book? Catcher in the Rye
What do you do to relax? Run, read, and design
What do you want to change most about your world? Violence here in the US and overseas.
What are you most proud of?
Starting and running my business with my sister, and what we have accomplished in 3 years. We have a long way to go, we are just skimming the surface.
What advice would you like to offer other Start Up Princesses?
Focus on your goals, and stay positive.
Favorite Magic Wand (tool/resource)? Quick books
If you could design a tiara, what precious stones would you use? Tourmalines because they come in so many beautiful colors – blues, greens and pinks, and they all work together
Would you be interested in being a Fairy Godmother to another woman entrepreneur? (I am working on a secure system to do this, any ideas?) I am open to giving advice. But it’s not something I could dedicate too much time to, my business is still in start up mode, and I am spread pretty thin currently, and I travel a lot.
What business subjects would you feel comfortable mentoring in?
Would you be interested in going to lunch with other women entrepreneurs for a “networking tea party� sure.
If you are out of Utah County, would you be willing to be a facilitator of such an event? Probably not at this time.







