It’s Not Too Late to Send Holiday Wishes to Clients

By startupprincess | Published December 18, 2008

Here’s a mini post because I’m in the middle of sending out cards myself… Michelle McCullough, Startup Princess Business Development Manager and owner of Doodads Promotional Products company told me the other day that an estimated 85% of the people you send a holiday card to will do repeat business with you in the next year, WOW. Inspired? I was. We decided to get a little fancy and had a custom card made by Emily Yates, graphic designer with a fundraiser for Nie Recovery, but you don’t need to be fancy, store bought ones are perfect. Just let your clients know you care and appreciate their business…it’s worth the added effort. Wish I could show you a peek of our card, but don’t want to spoil the surprise! :)

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4 Responses to “It’s Not Too Late to Send Holiday Wishes to Clients”

  1. Jennic @ KangarooBoo on December 18th, 2008 9:06 am

    As consumers ourselves, we get cards from time to time from insurance agents, among other professions.

    But as business owners, that model would only be feasible if one’s client list isn’t gigantuous (if that’s not a word, I say it is now). If your customers total to tens of thousands and up, I’m guessing the most reasonable would be a heartfelt Thank You through an e-newsletter. :-)

    Jennic @ KangarooBoos last blog post…Fancy Bead Rattle by Hess

  2. startupprincess on December 18th, 2008 9:12 am

    true, e-newsletter works, of course! you might also think about your vendors, they help you have thousands of customers. :)

  3. Ruth Bradford on December 20th, 2008 6:13 am

    Just send it. Taking action now will strengthen your relationship with your customers. Don’t worry if you have a huge list. Remember the 80/20 rule: 80% of business is usually generated by 20% of your customers. Identify your 20% and send out a postcard to stretch your budget.

  4. Michelle McCullough on December 31st, 2008 10:18 am

    That’s great advice, Ruth. Also, it’s not too late. Send “happy new year” cards to customers and partners, even though the holidays have passed, when thanking those vital to your business it’s never too late!

    Michelle McCulloughs last blog post…Year End Promotion

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