A few years ago Heather Ledeboer Founder of Mom4Life was working as an elementary ed teacher and wanted to be home with her new baby, so she began searching for a solution to provide income through the internet. She began with $100 and an eBay account. She says,
eBay is a great way to start without needing to have much in the way of start up costs. You don’t need a domain name, website, business cards. . . The fees have made profits smaller and have made it no longer profitable enough for sellers who have very small profit margins. However, eBay is not my main focus any longer. It is just a side stream of income now that I am focusing on my website. It is still profitable for me though and for many, many others.
Heather also launched a very basic site that her husband designed and now three years later it’s been professionally redesigned and she features a full range of natural, healthy, innovative products for mothers and children. Heather has seen a dramatic increase in sales over the last year as she has been actively placing ads in national magazines. I was surprised to hear that her sales jumped after she placed ads because I think this a-typical, however, Heather’s very savvy. She groups her vendors together on a page and asks them to help pay for the ad, then they all share the cost.
As I was trying to get our schedules together, it was a bit of a challenge, one day she was off to meet a client at Disneyland with her kids (cool idea!), another time I had something going on, however, once we realized that we were both online between 11pm and 1am, then we got to know each other better. I would ask a question and she’d instantly answer. She even told me I could call her a midnight! I love Heather’s dedication to her family, the inspiration of her business and how she has hired several people to help her to grow her business so she can be focused on her children throughout the day. She says that if she can’t do her business between 8 and 1am, then it’s time to hire someone else. Some people would hate to be working everynight at these hours, but that’s mom entrepreneurs for you…we have to choose to work either very late or very early!
She says: My 5 year goal is to turn up the “heat” with more print advertising to grow online sales to be double (at least) what they are now. I also plan to open my first physical location. My 5-20 year goal is to have Mom 4 Life be franchised in locations across the US.
We’re thrilled to have Heather in our network of amazing women entrepreneurs! Learn more about her by reading her profile page.