We are pleased to introduce Shelli Ashton of Infinite Jewelry Co.® Shelli has taken her passion for the Twilight series and with the help of Stephenie Meyer, designed jewelry that the author envisioned for her books. Now that Eclipse just released readers and movie goers will flock even more to Shelli’s website to get their own “Bella” jewelry, lucky her! Scroll below to view Bella’s Engagement Ring ® and Bella’s Bracelet ™ and to read how Shelli started her enchanting business. We hope you enjoy!
Hometown: Provo, UT
Current Residence: St. George, UT
Education: 1yr. @ UVSC, Murdock Travel School
Professional Background: Tropical Sno, Limited Express, BYU Graphics Department – Asst. Secretary, Sherson Lehman Brothers – Asst. Secretary, NuSkin – Order Department, Murdock Travel – Travel Agent, Preferred Choice Cruise and Travel – Owner, Travel Agent, Infinite Jewelry Co. – President
What you wanted to be when you grew up: A Mom, a Secretary, a Stock Broker or a Designer.
What you are: A Wife, Mom, President, Room Mom, Young Women’s leader, a kid at heart.
Brief Summary of your Start Up: In 2007, I was obsessed with the Twilight Series. I read and reread the books five times in a five week period. I was making timelines, notes about the characters and cross-referencing my favorite passages.
Our family has always loved jewelry! On a trip to visit my family, my mom and my sister both gave me jewelry pieces that, unbeknownst to them, tied into the Twilight books. I was ecstatic to say the least, and the three and a half hour ride home to St. George was filled of thoughts about how much I loved my new jewelry. It was something tangible that tied me to the characters that I loved so much. Then I got an idea that if I loved my jewelry so much, others would want to have jewelry that represented their Twilight obsession as well.
I didn’t want it to be my version of the jewelry though, so we got in contact with Stephenie Meyer and with her help designed the jewelry that she envisioned in the Twilight series.
Today, we have sold thousands of Bella’s Bracelet ™ and Bella’s Engagement Ring ® around the world to happy Twilight fans.
Company Website? www.infinitejewelryco.com
What inspired you? The Twilight Saga, Stephenie Meyer.
How long have you been in business? Three years.
How did you fund it? With our personal funds.
Do you have a Fairy Godmother (or Mentor)? I have many Fairy Godmothers.
Do you belong to any Business Organization or Networking Groups? No.
Current Business Challenge? I am currently trying to clone myself so I can get everything done.
What are you doing about it? Learning how to delegate.
Favorite motivational quote: I have several…I love quotes!
Proverbs 3:5-6
“The Crème will rise to the top”
“You’re focusing on the problem. If you focus on the problem, you can’t see the solution. NEVER focus on the problem!”
“It just got too hard…The hard is what makes it great. If it wasn’t hard, everyone would do it.”
Family? Yes, we have a 13 yr old son and 10 yr old daughter
If so, how do you balance family and business? I work when they are at school and try to include them in my work when I can. I stop whatever I am doing when they come into my home office and look at them when they talk to me.
Favorite book? There are so many…
Favorite leisure books: Twilight Series by Stephenie Meyers (of course), Austenland by Shannon Hale, Catching Fire by Suzanne Collins, The Dark Divine by Bree Despain
Favorite Business books: The Secret by Rhonda Byrne, The E Myth Revisited by Michael Gerber, The Portable Coach by Thomas Leonard, Secrets of the World Class by Steve Siebold
What do you do to relax? Read, watch movies, go to lunch with my friends, go on a drive by myself and sing really loud.
What do you want to change most about your world? Having more time to do things that matter most.
What are you most proud of? Serving an LDS mission to The Canary Islands, marrying the most amazing man, our two great kids, my family, the races & marathons I’ve run, turning my obsession for Twilight into a fun business and being the only authorized manufactures of Bella’s Bracelet ™ and Bella’s Engagement Ring ®.
What advice would you like to offer other Start Up Princesses? Whatever it is that you want to do…you can do it!
Favorite Magic Wand (tool/resource)? My computer, my Blackberry & my Mom.
If you could design a tiara, what precious stones would you use? Diamonds, of course! Among all of the diamonds, I would have one stone in the shape of a star for our daughter, one stone in the shape of a moon for our son, and a large stone that would be in the shape of the sun, for my husband.
[...] This post was mentioned on Twitter by Kelly King Anderson, Kelly King Anderson. Kelly King Anderson said: Introducing Shelli Ashton, Founder and Owner of Infinite Jewelry Co.® OFFICIAL.. http://bit.ly/9y0dRm [...]
Hey, Shelli! I have a question, did you make a new necklace, too for Eclipse? I’ll have to buy a few of those way cute jewelry! I’ll see you soon!
I just wanted to say thanks for creating Bella’s engagement ring and Bella’s bracelet, I own both and love them! I recieved the bracelet on Christmas Eve, and it was so special, definitely an enchanted moment because I wanted it so badly. You see, I had a Twilight music box with my Twilight jewelry inside that I had collected, a cheeper version of Bella’s bracelet was in the music box. We had a Christmas Party, and the next day, I saw that my music jewelry box was missing! I looked all over! My collection was gone! Apparently someone loved twilight jewelry as much as I did! I felt violated and so sad. I decided then that this time I would get the real thing of Bella’s bracelet to restore what had been taken. When it came Christmas Eve, I was so excited! I have slowly built up my new collection, but I’m glad to own the real thing. Thank you! Christy McDonald