I love Target, don’t you? Wouldn’t it be amazing to sell to them? If you have the resources to produce 9,000+ units, then you should consider it! Fairy Godmother, Margie Zable Fisher of Zable Fisher PR writes the following article about how to get your foot in the door with Target. She writes:
Can I share a secret with you?
It’s not all that hard to get Target interested in selling your products. Why would you want to sell to Target? Well, each of the 1,500 Target stores usually orders at least a half dozen products from each vendor — that’s at least 9,000 sales right out of the gate! Sounds like a pretty good reason, right? Plus, Target is the place to sell any high design products “Tar-jay”, as it is sometimes called, has a certain cache.
So how can you get a Target buyer interested in your product? Here are some ways that a Target buyer I spoke with finds new products:
1. Attending trade shows. Do you skip exhibiting at trade shows because you think they’re a waste of time and money? Think again. Many Target buyers find new products at trade shows. It’s a great way for the buyers to see many products at one time.
2. Publicity. For product companies, publicity provides a double-win: not only do you attract consumers willing to buy your product, but you also attract the attention of retailers who might want to sell your product. My Target buyer source tells me that reading about a great new product in a magazine or newspaper, seeing it on a TV show, or reading a favorable review about a new product online is a great way to get her attention.
3. Sales Reps. Large retailers like Target often work with professional sales companies that show them products that would work for them. All these sales companies do is sell to large retailers, so they have access to many buyers.
But there’s a LOT more to it…
What criteria does Target look for in a product?
What financials do you need to know before approaching Target?
Will you manufacture or license your product?
When can you expect to be paid by Target?
How long is the process?
WHERE do you start?
To learn MY step-by-step formula for getting your products on the shelves of Target and skyrocketing your sales, see my Special Report, “How to Get Your Product on the Shelves at Target, available here: http://zfpr.com/target.htm.
Margie Zable Fisher is president of Zable Fisher Public Relations, the leader in small business public relations. She publishes the ˜PRactical P.R.’ weekly ezine with thousands of subscribers. If you’re ready to jump-start your business through low-cost and free public relations and publicity techniques, get your FREE tips now at http://www.zfpr.com.
Now it’s your turn: I want to know if any of you have already tried to get a product into Target, what was your experience?? How did you get your product noticed? What recommendations do YOU have for other Startup Princesses who want to sell to Target?