Guest Author, Heather Madder shares the importance of sales conversion:
Hello, I’m just in from being at the pool with my kids….
and my hair is still dripping wet! 
But I am so excited about something that I learned
this week and I wanted to take a second and write.
As a mother of four kids (that I am absolutely
in love with), I am always looking for ways to cut
down my time and maximize my results!
SO….How do some people get MORE done?
Everyone has 24 hours in a day … right?
Yes. But not everyone has the same amount
of passion, skill or WISDOM to know how to
effectively use those hours to maximize production.
An hour folding laundry is one thing.
An hour closing a $3,000 sale is another!
Same 60 minutes …. totally different result.
(& after you close that $3,000 sale–
do yourself a favor and pay someone
$10/hr to fold the laundry bc you just bought
yourself 300 free hours!
=========
We’ve got to learn how to maximize our production,
so we can spend time with our families & sharing
our messages of change.
What is SALES CONVERSION?
Sales conversion is the percentage of prospects that you
turn into, or convert into, buyers (i.e.: paying customers,
clients or patients.)
For example, of 10 prospects, how many will become paying
customers? If you convert three into customers, you have a
sales conversion rate of 30 percent. If seven of your
prospects become customers, you have a sales conversion
rate of 70 percent. Consider this: Whether you convert 30
percent or 70 percent, you still took the time and energy
to talk to 10 prospects
See how this plays out!
Imagine 100 people coming to your intro call or
presentation. You can either convert 20 of
them or 40 of them into being your clients.
You can quickly see that focusing on
conversion is a surefire way to double your business while
doing the same amount of work, expending the same amount of
energy, taking the same amount of time, with the same
amount of words coming out of your mouth.
Like everything else…it’s a learnable skill (all of this is!)
The only reason you may not have big results…is that you haven’t
had the tools yet.
Remember, when people don’t buy it doesn’t mean that they
are not intrigued. You might be the most polished presenter
or the most charismatic teacher on the planet, but if you
are not giving people what they need so that they can make
the choice to buy what you have to offer, your Million
Dollar Value is not available in the world… and it costs
everyone!
The bottom line of where I’m coming from is this: You
possess a wealth of valuable gifts, talents, products and
services, but no matter how fabulous you are at presenting
these, if you are not paying attention to what converts
people into buying your offering, it’s a rip-off to you and
them.
So that’s what sales conversion is and why you should pay
attention to it!!
Heather Madder is a Life Coach, Author, and Business Strategist and will be speaking at this year’s Touchpoint Conference. She can be found on Twitter @heathermadder and on her site, http://www.mybestlifebydesign.com. Heather frequently hosts live events and tele-seminars, sign up for her email list to get more details.
