Highlights of #StartupChat “How to Rock Video Marketing”

By startupprincess | Published August 5, 2011

The latest Startup Princess #Startupchat on Twitter featured Video Marketing. Join us next time: Wednesdays at 12pm MDT/2pm EST. Follow the conversation on Twitter by searching #startupchat

We are currently hosting our Startup Princess Video Marketing Competition so we thought it would be a great idea to hear from experts to share tips & strategies with you!

Our guests included pros in video production & women who use video as a marketing tool. The video experts were @beonscene and @thinksocreative Startup Princesses who use video included @marieforleo and  @boccesbakery . @jrhamel represents Votigo a Video Contest website.

Here’s highlights of the conversation. There were over 300 tweets so this is just a quick snapshot of the Q&A that we had with guests and others who offered their insights.

 

Question 1: What do you love MOST about Video & why?

Be On Scene: Video provides a great medium for storytelling. Facts are validating, stories are memorable.

Startup Princesss: Love video because I can experience the personality of the product/company/service

JR Hamel: It gives your customers/clients the power to tell the story of your brand for you.

Marie Forleo: Video is the closest thing to real life.

Marie Forleo: Video creates the know, like + trust factor for your biz FAST.

Startup Princess: I feel that video gives us insights to the passion behind company words can’t express

 

Question 2: Who does great biz videos?

JRHamel: @kickstarter offers some great inspirational videos/ideas from start-ups

ThinkSo Creative: It is important to create content. Video marketing is a good way to break up the monotony of blogs, pictures, and posts

BoccesBakery: When vid mktg is done well, it can provide a face to ur brand and company.

Be On Scene: @startupprincess that’s a subjective question. I think style is an important component to picking the right production co.

thinkso creative: It’s all relative to ur goals. Are your videos informational? educational? promotional? That affects style.

 

Question 3: What tools or software have been the most helpful in producing your videos?

BoccesBakery: Imovie! I would encourage small biz to take a stab at making ur own movie – u know your brand best! Imovie is easy to use

Marie Forleo:  Best tools: your mac, iMovie, Flip Camera, basic lighting and a glass of wine never hurts!

JRHamel: In the contest/promotional world it’s not as much about the technology/tools as it about the content

 

Question 4: #1 tip to get people to view videos?

Startup Princess: To get more views for video I suggest using your blog, twitter, FB, email list

JR Hamel: In the contest realm: an incentive. Simply speaking of videos: an exciting first 10 seconds – a hook.

Be On Scene: Build your brand advocates first, in private groups, those with strong networks for initial distribution.

Marie Forleo: Best tip to get people to view ur vids is write a killer headline

 

Question 5: What types of “Call to Action” work on video?

Marie Forleo: Getting someone to CLICK on your video often comes down to copy/headlines

Thinkso Creative: In terms of vid mktg, it doesn’t have to be perfect or polished! The homemade feel will still drive traffic.

Marie Forleo:  simple CTAS work – share, subscribe, comment – but make it SPECIFIC #startupchat

BoccesBakery: big lesson learned with 1st video http://t.co/eyFY8Ks was to make the call to action clear! Viewers want to know what to do

 

Question 6: What results have happened for you or your clients as a result of a good video?

JR Hamel: Clients who run video contests see an increase in FB fans & engagement & have material to use in future marketing efforts

Marie Forleo: increase in list, less “selling” needed (what u see is what u get :) media requests to name a few

Be On Scene: For us – Quality video production = more business. For our clients – credibility, relatability, trust.

 

Question 7: How do you gain more confidence in front of the camera?

Marie Forleo: To gain more confidence: speak to 1 person. don’t try to be confident. it’s ok to flub (I do it all the time)

Marie Forleo:  focus on message, not urself. do a lot of videos. look into the camera.

 

Question 8: What teachers, books, etc. help beginners with video?

Be On Scene: dig up your local DSLR video guys/gals and hang with them, best tool for development is real world experience.

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Great advice everyone!! Thank you!!

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Now that you’ve heard from the pro’s – be sure to check out our Video Marketing Competition, deadline is August 25th

At our 5th Annual Conference http://www.startupprincess.com/touchpoint we’ll talk MORE Video! Carley Knobloch of Digitwirl will be with us, can’t wait!

 

 

 

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