The latest Startup Princess #Startupchat on Twitter featured Video Marketing. Join us next time: Wednesdays at 12pm MDT/2pm EST. Follow the conversation on Twitter by searching #startupchat
We are currently hosting our Startup Princess Video Marketing Competition so we thought it would be a great idea to hear from experts to share tips & strategies with you!
Our guests included pros in video production & women who use video as a marketing tool. The video experts were @beonscene and @thinksocreative Startup Princesses who use video included @marieforleo and @boccesbakery . @jrhamel represents Votigo a Video Contest website.
Here’s highlights of the conversation. There were over 300 tweets so this is just a quick snapshot of the Q&A that we had with guests and others who offered their insights.
Question 1: What do you love MOST about Video & why?
Be On Scene: Video provides a great medium for storytelling. Facts are validating, stories are memorable.
Startup Princesss: Love video because I can experience the personality of the product/company/service
JR Hamel: It gives your customers/clients the power to tell the story of your brand for you.
Marie Forleo: Video is the closest thing to real life.
Marie Forleo: Video creates the know, like + trust factor for your biz FAST.
Startup Princess: I feel that video gives us insights to the passion behind company words can’t express
Question 2: Who does great biz videos?
JRHamel: @kickstarter offers some great inspirational videos/ideas from start-ups
ThinkSo Creative: It is important to create content. Video marketing is a good way to break up the monotony of blogs, pictures, and posts
BoccesBakery: When vid mktg is done well, it can provide a face to ur brand and company.
Be On Scene: @startupprincess that’s a subjective question. I think style is an important component to picking the right production co.
thinkso creative: It’s all relative to ur goals. Are your videos informational? educational? promotional? That affects style.
Question 3: What tools or software have been the most helpful in producing your videos?
BoccesBakery: Imovie! I would encourage small biz to take a stab at making ur own movie – u know your brand best! Imovie is easy to use
Marie Forleo: Best tools: your mac, iMovie, Flip Camera, basic lighting and a glass of wine never hurts!
JRHamel: In the contest/promotional world it’s not as much about the technology/tools as it about the content
Question 4: #1 tip to get people to view videos?
Startup Princess: To get more views for video I suggest using your blog, twitter, FB, email list
JR Hamel: In the contest realm: an incentive. Simply speaking of videos: an exciting first 10 seconds – a hook.
Be On Scene: Build your brand advocates first, in private groups, those with strong networks for initial distribution.
Marie Forleo: Best tip to get people to view ur vids is write a killer headline
Question 5: What types of “Call to Action” work on video?
Marie Forleo: Getting someone to CLICK on your video often comes down to copy/headlines
Thinkso Creative: In terms of vid mktg, it doesn’t have to be perfect or polished! The homemade feel will still drive traffic.
Marie Forleo: simple CTAS work – share, subscribe, comment – but make it SPECIFIC #startupchat
BoccesBakery: big lesson learned with 1st video http://t.co/eyFY8Ks was to make the call to action clear! Viewers want to know what to do
Question 6: What results have happened for you or your clients as a result of a good video?
JR Hamel: Clients who run video contests see an increase in FB fans & engagement & have material to use in future marketing efforts
Marie Forleo: increase in list, less “selling” needed (what u see is what u get media requests to name a few
Be On Scene: For us – Quality video production = more business. For our clients – credibility, relatability, trust.
Question 7: How do you gain more confidence in front of the camera?
Marie Forleo: To gain more confidence: speak to 1 person. don’t try to be confident. it’s ok to flub (I do it all the time)
Marie Forleo: focus on message, not urself. do a lot of videos. look into the camera.
Question 8: What teachers, books, etc. help beginners with video?
Be On Scene: dig up your local DSLR video guys/gals and hang with them, best tool for development is real world experience.
Great advice everyone!! Thank you!!
Now that you’ve heard from the pro’s – be sure to check out our Video Marketing Competition, deadline is August 25th