Without jumping on a big soap box, and with nothing but love for Heather because she rocks – I have to say that more people need to embrace Wingin’ It! Too many times we as women and entrepreneurs put ourselves within our little box of established skills, approaches and mindsets. As an entrepreneur you need to get so comfortable stepping outstide of those lines and doing things that you don’t know how to do or are uncomfortable doing. A.K.A. – wingin’ it. I did not go to school in public relations, marketing, or business strategy, but I leared through experience along the way. if I waited to be perfect at it, or perfectly planned I would have never moved forward.

So for me — wingin’ it– is the willingness to participate in the great experiment of entrepreneurism. If we knew it all before we started, we’d all ready be on our island in Tahiti.