Meet Melissa DeMourdaunt, Co-Founder of Snugabug Baby

By Jessica Cryer | Published March 6, 2008


Check out the Warmsie, sweet baby thermals designed by Melissa DeMordaunt and partner, Krista Lewsis. Snugabug Baby makes the cold weather a little more manageable and solves a problem many moms face in the Winter months. Melissa DeMordaunt and partner, Krista Lewis met in New York City, both had been transplanted to the city due to their husbands’ jobs. Since Melissa and Krista are both from small mountain towns out West they knew a little something about cold weather. However, that couldn’t have prepared them for the blistering winters of New York City. Imagine the freezing temperatures plus the humidity! YIKES! Bundling up with several layers meant sweating as soon your inside. The weather sent these women searching for a better way to keep the kids warm when heading out and about. Together they co-founded Snugabug Baby and used the Warmsie as their launch product.

The Warmsie is made of a light weight high-tech fiber similar to those used by elite outdoor companies making it easy to wear and breathable while still keeping baby warm. This TempRite fabric retains warmth and wicks moisture away from your baby’s skin. The Warmsie is 100% polyester making it easy to care for and machine washable. It’s also thin so layering is easy without being too bulky. The days of lots of bulky layers, then having your baby sweat as soon as you’re inside are over.

Don’t think that being warm means your baby can’t be stylish. The Warmsie comes in several different colors and designs. Notice the red Warmsie with zebra print detail. So cute! This proves your baby can be warm and still look fantastic!

We look forward to many more great products from Snugabug to keep baby warm and snuggly! Where do you buy these great products? Startup Princesses Heather Ledeboer of Mom 4 Life and Lori Harris at Mary Jane’s Shoes in Park City!

Enjoy meeting Startup Princess Melissa DeMordaunt, Co-Founder of Snugabug!

About Melissa DeMordaunt

Professional Background: Worked for a financial restructuring firm in NYC for 4 years before having my first son.

What you wanted to be when you grew up: a gymnastics coach

What you are: Stay at Home Mom/Small Business Owner

Company Website: http://www.snugabugbaby.com

What inspired you? My partner Krista, my husband and the COLD weather

How long have you been in business? Since Nov 2006

How did you fund it? My partner and my personal money.

Do you have a Fairy Godmother (or Mentor)? Plenty of them! I try to learn something from everyone.

Current Business Challenge? Education on our product

What are you doing about it? Developing better ways of educating potential customers

Family? Supportive husband and a very busy son

If so, how do you balance family and business? We’re still on the two naps a day routine, so right now, that is when I get business done. And when we go to stores, I have my little model come along with me, he is really what sells the Warmsie!

Favorite book? Count of Monte Cristo, Power of One

What do you do to relax? Take a bath

What do you want to change most about your world? I would like 25 hours in my day

What are you most proud of? My family

What advice would you like to offer other Startup Princesses? Just do it! make it happen! Don’t get easily discouraged. Start slow and prioritize.

If you could design a tiara, what precious stones would you use? Aquamarine, my sons birthstone. Plus some (or lots) of diamonds.

The following interview was written by Startup Princess writer, Jessica Cryer.

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One Response to “Meet Melissa DeMourdaunt, Co-Founder of Snugabug Baby”

  1. Heather from Mom 4 Life on March 6th, 2008 11:20 pm

    It was great to read your interview. I have enjoyed getting to know Melissa through our business relationship and because of our recent move from CA to ID we have had many opportunities to use her product this winter for our kids–it is fantastic!

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