Featured Interview: Emily McCormick and CK Wooley, Shabby Apple


If you’re a fan of Shabby Apple, then you’ll be thrilled to know Shabby Baby is here! I love the classic look of Shabby Apple and couldn’t be more impressed with Shabby Baby. Shabby Baby has the most adorable dresses. The dresses are sweet and simple and just plain cute. When your shabby baby wears one you’ll surely hear the question “where did you get that dress?” more than once.

Shabby Apple is an on-line dress company offering modest, flattering designer dresses at great prices. They call it “a return to what dresses were always meant to be — a one-piece outfit with no need to add anything…no tank tops, no cardigans, nothing.” The company teaches women how to acessorize in different ways to make the same dress appropriate for different occasions. Shabby Apple sales are on-line or by trunk shows. Check their website if interested in attending or hosting a trunk show.

Feel good about purchasing from Shabby Apple. It’s a women owned and operated company. They pride themselves on making women feel empowered. Most of their employees are moms and they accommodate by having alternative work schedules. They have also partnered with Unitus, a leading non-profit organization in the microfinance industry, offering micro-credit loans to women world wide. A portion of all their proceeds goes to Unitus. Shabby Apple donates time and money to help alleviate global poverty for millions of women and their families.

As if these founders of Shabby Apple aren’t amazing enough they have impressive backgrounds as well. CK has a B.A. from Stanford University in Art History and Dance. and a M.S. from Columbia University in Social Work. She danced professionally in London and the Amnesty International Film Festival in San Francisco. She provided therapy to the homeless, rape victims and victims of domestic violence in Harlem and Brooklyn. She was a lab assistant at neuroscience lab in Stanford, California.

Emily has a B.A. in Broadcast Journalism from Brigham Young University and M.A. in Communication. She has worked in marketing and public relations for several advertising and design agencies. She also has a 2 year old and a 2 month old!

Special Thanks to Shabby Apple for sponsoring Startup Princess Founder, Kelly King Anderson’s pageant for Mrs. Utah in May!

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Startup Princess is an international network committed to empowering Women Entrepreneurs by offering resources for women in business to support, mentor, collaborate, learn from, and inspire one another. In 2006, after struggling to raise funding for an initial startup business venture, Kelly King Anderson recognized an important market niche existed for reliable resources educating women desiring to start and grow successful businesses, thus Startup Princess was developed.

Successful women entrepreneurs understand that for every business venture, they are in charge of creating, organizing, developing, managing, and assuming all the risks associated with their enterprise. That can seem quite intimidating but as other women business owners will tell you, it’s a lot of work, but it’s worth it! Success is within your grasp and Startup Princess is here to help.

First, join as a member of Startup Princess and start building a solid foundation. Membership entitles you to a listing in the Startup Princess Online Directory where we list women owned businesses. You’ll also access exclusive content like articles, videos, and audio straight from your email inbox. Coupled with feature interviews, discounts on events, networking connections, and press opportunities, your Startup Princess membership will give any woman entrepreneur a great start for her business!

Then, take advantage of Touchpoint, our annual business conference for women entrepreneurs. Practical planning meets sky-high inspiration at this high-impact event for women business owners to network and develop their approach to business with wisdom and creative direction from other women entrepreneurs across the country.

Need a little help taking your business to the next step? Wish you had a fairy godmother like Cinderella offering you a helping hand? Now you can! Startup Princess is the home of Fairy Godmother Consulting, volunteer mentors sharing tips and insights to bless the lives of other women entrepreneurs.

Startup Princess can offer many benefits to women in business from future women business owners to successful women entrepreneurs. Please call or fill out our contact form with questions, concerns, or general interest and let us help you by giving you full access to everything Startup Princess has to offer!